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Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Guest Column: 2017 to see programmatic media buying foray into traditional channels: Karan Gupta, AndBeyond.Media

By Karan Gupta | Jan 12, 2017

Karan Gupta, Co-founder, AndBeyond.Media gives his predictions on key trends that will shape the programmatic landscape and the digital industry

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By Sarmistha Neogy | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

Jagdish Chandra to join ZEE News as CEO Regional Channels

By Priyanka Mehra | Jan 05, 2017

Chandra confirmed the news of his joining as CEO Regional Channels Zee News to exchange4media

Over the next three years, we will hold 5,000 workshops across 40 Indian cities for SMBs: Sundar Pichai

By Saif Ahmad Khan | Jan 05, 2017

The twin announcements were made by Google CEO Sundar Pichai in New Delhi on January 4

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