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Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | Feb 16, 2017

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

#RepublicTV garners netizen support; goes social for recruitment, building viewership base

By Venkata Susmita Biswas | Feb 08, 2017

Across social media channels #RepublicTV, #Republic, @republic, and #workwithArnab have spurred close to 24,000 social media interactions since January 12. The conversations around Republic, workwithArnab were 41.2 per cent positive in sentiment and only 13 per cent negative, with many people seeking to join the team and registering their unwavering support for the channel

LIQVD ASIA launches India's first ever online exhibition portal, ExFirst.com

By exchange4media News Service | Feb 07, 2017

It will be an open platform where an exhibition from any industry can be conducted by any organisation

Quint's Ritu Kapur appointed to advisory board of Oxford University's Reuters Institute for the Study of Journalism

By Saif Ahmad Khan | Feb 04, 2017

The announcement of Kapur’s appointment was made public by Reuters Institute for the Study of Journalism on February 2

Flashed Yesterday: Madison wins media mandate for Titan

By Priyanka Mehra | Feb 03, 2017

The mandate includes print, television and radio spends on the account are estimated to be around Rs 200 crore as per industry estimates

Guest Column: Top 10 digital marketing trends that will dominate 2017: Sanjeev Jasani, Cheil India

By Sanjeev Jasani | Feb 03, 2017

I would imagine that this will continue into 2017 and marketers will continue to believe the internet space is going to expand further. Data will become very important and that too Real Time Data, writes, Sanjeev Jasani, Head – Digital, Cheil India.

Saavn launches programmatic audio advertising for mobile devices in India

By exchange4media News Service | Feb 03, 2017

Strategic partnership with AdsWizz and Omnicom Media Group will enable brands to access Saavn’s 20 million listeners with real-time buying and selling of audio advertising

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