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Google promises new tools to boost subscription for online publishers

By Abhinn Shreshtha | Aug 23, 2017

Google is extending a peace offering to publishers even as many of the top publishers worldwide are expressing apprehension about the increasing dominance of Google and Facebook

Inuxu's 'adgebra' platform joins forces with iZooto for native ads in browser notifications

By exchange4media News Service | Aug 23, 2017

adgebra and iZooto have collaborated to help publishers monetize web notifications since they drive about 40 per cent traffic for select publishers

Guest Column: Digital Ad Fraud, the biggest threat for marketers today: Sachin Uppal, CMO, Play Games24x7

By Sachin Uppal | Aug 22, 2017

Bot-driven traffic, pixel stuffing and other such tricks are outright fraud and make less than 50% of all online ads seen by a real human

Jockey celebrates 141 years of legacy with unique pop-up museum

By exchange4media News Service | Aug 22, 2017

Pop-up museum to bring alive Jockey’s legacy from August 25-27 at The Courtyard - Phoenix Marketcity, Bangalore and in Mumbai from September 8-10, 2017 at High Street Phoenix, Lower Parel

Our focus is more towards ROI-driven digital campaigns: Harsh Shah, Co-Founder, Fynd

By Misbaah Mansuri | Aug 22, 2017

In conversation with Harsh Shah, Co-Founder, Fynd, on chat-bots, GST and Voice AI

Mobile publishers need to show unique value to advertisers: Morden Chen, Cheetah Mobile

By Abhinn Shreshtha | Aug 21, 2017

We spoke to Morden Chen, GM (APAC Ad Sales) at Cheetah Mobile to understand more about the potential of the mobile platform for brand building

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

Logicserve Digital certified as DoubleClick certified marketing partner

By exchange4media News Service | Aug 17, 2017

DoubleClick's Marketing Partner program by Google features digital marketing experts that have been carefully vetted to meet its rigorous qualification standards.

Guest Column: Words are now supplementary to visual imagery

By Snehasis Bose | Aug 14, 2017

Brand messages looking to have engaging conversations with the average 8-second attention span brain, being visually intelligent is not a choice but a critical necessity.

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