Search Result : Google News

Google announces new AdSense user interface

By exchange4media News Service | Oct 18, 2016

The new interface will be based on Machine Design and feature a completely redesigned homepage and menu

Twitter curates first-ever special emoji for a TV series in India for #BiggBoss10

By exchange4media News Service | Oct 18, 2016

The show’s fans can use the emoji by Tweeting with #BiggBoss, #BiggBoss10 and #BB10

Blending in is the new standing-out in online advertising: Gurmit Singh, Yahoo India

By Abhinn Shreshtha | Oct 17, 2016

In an email interview with exchange4media, Gurmit Singh, VP and MD of Yahoo India to learn more about the company’s plans going forward

Content, which is engaging and builds dialogue with consumers, drives any digital brand campaign: Rohit Prakash Gupta

By exchange4media News Service | Oct 17, 2016

Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy

Manorama Online gets best global news website award from Wan-Ifra

By exchange4media News Service | Oct 14, 2016

The award took into consideration aspects including editorial excellence, innovation, creativity and consistency

Marketers seek answers to mobile attribution quandary

By exchange4media News Service | Oct 13, 2016

Even as mobile continues to outpace all other mediums when it comes to ad expenses, this rapid growth is also raising questions about some facets of advertising, especially when it comes to attribution

TV is the lead medium for us as print is frightfully expensive on CPT: Jitin Paul, Bharti AXA Life Insurance

By Sarmistha Neogy | Oct 13, 2016

The two videos under the campaign ‘DaroNahiKaro’ revolves around relationships and aims at motivating people to live a stress-free life

Puneet Kapoor moves to McCann Bangalore

By exchange4media News Service | Oct 08, 2016

Kapoor started his career with Saatchi & Saatchi Delhi in 1997. In his career spanning 19 years, he has worked with agencies like Leo Burnett, Enterprise Nexus, Ogilvy, McCann, ElevenBrandworks& BBH before joining McCann

Apple, Google continue to hold top two spots in Interbrand's 2016 Best Global Brands Report

By exchange4media News Service | Oct 06, 2016

Top 100 brands have a combined total value of USD1,796,384m, an increase of 4.8 per cent from 2015

New Google metrics 'close the loop' for advertisers

By exchange4media News Service | Oct 06, 2016

Google has announced new updates to the way it measures ad sales when it comes to offline and online mediums as well as measure the impact of campaigns across devices and mediums.