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EU slaps Google with record $2.7 billion fine

By exchange4media News Service | Jun 29, 2017

Search engine giant Google is accused of favouring some of its own services over those of its rivals; appeal in European Court of Justice expected

Google to stop scanning emails for advertising

By exchange4media News Service | Jun 29, 2017

Will continue to scan for protection against malware, spam and suggest Smart Reply

Targeted ads will not suffer when Google stops reading mails: Experts

By Venkata Susmita Biswas | Jun 29, 2017

Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

Audio will eventually take over: Susana Tsui, CEO, PHD, APAC

By Priyanka Mehra | Jun 28, 2017

Susana Tsui, CEO, PHD Asia Pacific, and Jyoti Bansal, Managing Director at PHD India talk about the four marketing essentials for brands to equip themselves to adapt to AI and how audio will leapfrog in the time to come

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

By Srabana Lahiri | Jun 27, 2017

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the campaign that has taken the world by storm, winning four Grand Prix awards at the Cannes Lions

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

PROI Worldwide appoints new Vice-Chairs in APAC, Americas and EMEA

By exchange4media News Service | Jun 27, 2017

Global Chairman Richard Tsang stated the PROI Global Management Board appointees reflect PROI’s commitment to inclusiveness through gender diversity

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

By Srabana Lahiri | Jun 24, 2017

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

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