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Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | May 25, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Guest column: SMAC boosts customer base, brand value, reach and presence: Ashu Kajekar, CEO and Founder, 7EDGE

By Ashu Kajekar | May 23, 2017

Kajekar talks about how SMAC (Social, Mobile, Analytics and Cloud) is transforming digital advertising and marketing

Swiggy eats its way to success; records highest ever business during IPL 2017 Final

By Venkata Susmita Biswas | May 23, 2017

Swiggy saw 23% increase in new user orders on the back of IPL alone

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Online marketing is less expensive: US entrepreneur Denise O'Brien at Women Economic Forum

By Dolly Mahayan | May 17, 2017

She says that online marketing is brighter and global compared to the traditional methods

Google updates AdSense to increase transparency for website publishers

By exchange4media News Service | May 16, 2017

Google will launch a Policy Center to make publishers aware about policy actions that affect their sites and pages

The One Show Announces 2017 Winners; Best of Show honour for The Refugee Nation

By exchange4media News Service | May 16, 2017

243 Pencils awarded – 70 Gold, 75 Silver and 98 Bronze – to winners from 23 countries

Dheeraj Dhawan joins Fountainhead MKTG's Digital division as VP - Brand Solutions

By exchange4media News Service | May 12, 2017

Dhawan will be based in Mumbai and will lead the business development and client servicing function of the division

Publicis Worldwide appoints Ravpreet Ganesh as Executive Director

By exchange4media News Service | May 12, 2017

Ravpreet will report in to Srija Chatterjee, Managing Director, Publicis Worldwide

Flashed Yesterday: Times Now ups ante on TV news with updated features

By exchange4media News Service | May 11, 2017

Times Now Next Level will revolutionize news viewing experience by launching features that will make the channel immersive, innovative and interactive, the channel said.

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