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Malini Agarwal tops IMPACT's list of 50 Most Influential Women, 2017

By exchange4media News Service | Mar 24, 2017

Taking native advertising to an altogether different level, Agarwal is undoubtedly one of the biggest influencers in the digital space today

'Do the Lions Still Roar'- A reality check for M&E Industry @ FICCI Frames '17

By exchange4media News Service | Mar 22, 2017

At the ongoing 18th edition of FICCI Frames, experts from the broadcasting, film industry and government discussed the challenges faced by the M&E industry

Google promises improvements in brand safety controls after YouTube fiasco

By exchange4media News Service | Mar 22, 2017

Google said it will work to provide simpler, more robust ways to stop ads from showing against controversial content as a number of clients stopped advertising on YouTube following reports that their ads were showing up against questionable content

Guest Column: Mobile App Downloads is a dead business, wake up to the new reality that is audience discovery: Rammohan Sundaram, MD & Sr. VP, APMEA C1X Inc

By Rammohan Sundaram | Mar 22, 2017

Sundaram says it is time for everyone to embrace programmatic mobile first solutions that enable audience discovery and rapid video advertising adoption rather than the downloads that were being forced on consumers

Netcore roundtable: Partner with FB and Google for best results in digital marketing say experts

By exchange4media News Service | Mar 22, 2017

Industry leaders from across industry verticals came together to deliberate on Data Driven Marketing - Challenges and Opportunities at a roundtable organised by Netcore and exchange4media

Colors Infinity launches a robust marketing campaign for the latest seasons of Shark Tank

By exchange4media News Service | Mar 21, 2017

Partnering with NASSCOM initiative InnoTrek 2017 to fund startups, Forbes India for a digital contest, and the IIM for a Shark Tank Workshop series, the channel is going all out to extend its connect with the viewer

Parminder Singh joins Mediacorp as Chief Commercial & Digital Officer

By exchange4media News Service | Mar 21, 2017

Singh to drive revenue and digital transformation at Mediacorp.

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

By Abhinn Shreshtha | Mar 21, 2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

Asianet Newsable launches app to fight crimes against women

By exchange4media News Service | Mar 17, 2017

The app called Pink Samaritan is focused on uniting Bengalureans for women’s safety

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