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Sundar Pichai joins Alphabet board of directors

By exchange4media News Service | Jul 25, 2017

He joins Google co-founders Larry Page and Sergey Brin among others

Guest Column: Optimising Brand Architecture with the 4Fingers™ Method

By Prabhakar Tiwari | Jul 24, 2017

The method is a systematic approach to undo the effects of historic neglect to integrate brands or strategically manage them as a portfolio of long-term assets in any business

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By Dolly Mahayan | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By Ruhail Amin | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

Guest Column: Sex, Celebrities, And finally a third: Arko Provo Bose, Group Creative Director, Lowe Lintas

By Arko Provo Bose | Jul 17, 2017

Topicality is getting audiences to tune in from the word go, says Arko Provo Bose

Ogilvy India restructures for new Integrated Creative Leadership

By exchange4media News Service | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

Content should play an important role in understanding the user behaviour for a brand: Vinay Singhal, WittyFeed

By Dipali Banka | Jul 13, 2017

Vinay Singhal, Co-Founder & CEO, WittyFeed on the new interface, rebranding and why data is king in the digital sphere

Hotstar and CBS Corporation to introduce 'Showtime' in India

By exchange4media News Service | Jul 13, 2017

Hotstar Premium now becomes the one of the few services in the world with exclusive content partnerships with global studios like Disney, Fox, HBO, and now, ‘Showtime.’

Guest Column: Seven ways to promote your Mobile App for free: Ignasi Prat, CMO, Tappx

By Ignasi Prat | Jul 12, 2017

Prat provides some top recommendations for increasing app download rates in order to stand out in a busy and competitive app marketplace

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