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Tata Communications unveils new brand campaign to highlight its diverse portfolio

By exchange4media News Service | Dec 06, 2016

Designed to highlight the company’s diverse services portfolio that enables digital transformation for businesses and its contribution to the ‘Make in India’ narrative, the campaign will roll out in December 2016 through to the end of June 2017

Myntra aims to hit $2bn in revenue run rate next year; looks at AI for personalised experience

By exchange4media News Service | Dec 05, 2016

Myntra witnessed 80 per cent year-on-year growth with an industry leading revenue run rate of $1 billion. It’s reportedly aiming to hit $2 billion in revenue run rate and turn profitable by the end of 2017-18 fiscal year

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

Facebook & Google scamper to battle fake news as outcry rises

By Abhinn Shreshtha | Nov 30, 2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

India is one of our fastest growing markets; 150% YoY ad revenue growth here: Taranjeet Singh, Twitter

By Abhinn Shreshtha | Nov 28, 2016

Taranjeet Singh, Business Head of Twitter India, reiterated that India was among the top five growth markets for the company, while also talking more about the company’s revamped approach to advertising

Media professional Balaji V launches new educational website

By exchange4media News Service | Nov 19, 2016

www.grade 1to6.com will help students across all boards in India to perfect their curriculum

e4m Conclave 2016: It is time for an integrated approach to marketing - Experts

By exchange4media News Service | Nov 18, 2016

How does a brand get the best out of traditional media in a digital world? Is there any reason to think that traditional media is less relevant now than it was earlier? This was the topic of discussion by a panel comprising of both marketers and media planners at the 16th exchange4media Conclave held in Mumbai on November 16, 2016

Times Internet hires Rishi Jaitly as CEO of Times Global Partners

By exchange4media News Service | Nov 17, 2016

The Times of India Group business unit has made the appointment as part of its intention to scale up partnerships and investments in global technology and media

Paytm withdraws ad on demonetisation following social media backlash

By exchange4media News Service | Nov 15, 2016

Twitteratis took offence in the content of the ad, as a result of which, the brand withdrew its ad and came up with their latest campaign titled - ‘ATM nahi, Paytm Karo!’

Industry experts vouch for mobile first strategy; feel digital is a consumer behavior more than a medium

By exchange4media News Service | Nov 11, 2016

At the 10th edition of Indian Magazine Congress, Maheshwer Peri, founder and chairman, Pathfinder Publishing and Harish Nair, National Director, Digital Strategy, GroupM stressed on the importance of adopting mobile first strategy

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