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Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Guest Column: IPLomania - Audiences pursuing cricket, sponsors pursuing audiences: Vishal Baghel Hansa Research

By Vishal Baghel | May 23, 2016

With a captive audience the IPL provides a tremendous opportunity for brands to be associated with the franchise, and more importantly recalled by their audience writes Vishal Baghel, former GM, Hansa Research

Creatigies stitches new partnership; Muthoot Group is main team sponsor of Delhi Daredevils

By exchange4media News Service | Feb 23, 2011

The Muthoot Group has come on board as the main team sponsor of the Delhi Daredevils for the fourth edition of the Indian Premier League (IPL).

It’s not just ‘Champions League’ for IPL teams

By Robin Thomas | Aug 17, 2009

With India all set to host the inaugural edition of T20 Champions League 2009, which is scheduled to be held in Delhi, Bangalore and Hyderabad from October 8-23, 2009, exchange4media.com takes a look at how two IPL teams – Delhi Daredevils and Deccan Chargers – are looking at the much talked about League.

Real estate advertising in print up 9 pc in Jan-Aug 2008: AdEx Analysis

By exchange4media News Service | Oct 20, 2008

Properties/ real estate advertising in print grew by 9 per cent during January-August 2008 as compared to the corresponding period in 2007. Maharashtra had the highest share of properties/ real estate advertising in print in this period. The GMR Group was the No. 1 advertiser.

DIAL, Outlook Group to launch ‘Outlook Lounge’ for Delhi Airport in August

By exchange4media News Service | Aug 01, 2008

Delhi International Airport Pvt Ltd (DIAL) and Outlook Group have entered into an agreement to launch a premium monthly magazine, ‘Outlook Lounge’, catering to air travellers. The magazine will be made available to passengers for free at all terminals of the IGI Airport in Delhi.

IPL’s Delhi Daredevils get Akshay Kumar’s brand power

By exchange4media News Service | Apr 01, 2008

Cricket and Bollywood are getting delightfully blended thanks to the IPL and ICL initiatives. So far, IPL has had some high powered Bollywood involvement in the form of Shak Rukh Khan and Preity Zinta, among others. Now, GMR Sports has roped in Akshay Kumar as Brand Ambassador for the Delhi Daredevils team.

O&M bags creative mandate for Indian Premier League; account size upwards of Rs 25 cr

By Tasneem Limbdiwala | Jan 26, 2008

O&M has bagged the creative account of the Indian Premier League (IPL) following a multi-agency pitch. It is learnt that the other agencies in the fray were JWT and Leo Burnett. The account size is estimated to be upwards of Rs 25 crore. As is known, the media mandate of the business was recently awarded to GroupM.

Mallya, Ambani, SRK, Preity win bids for IPL teams; teams sold at around $100 million each

By exchange4media Mumbai Bureau | Jan 25, 2008

The winning bidders for the eight teams of BCCI’s Indian Premier League have been announced. They include Vijay Mallya (Bangalore), Shah Rukh Khan (Kolkata), Mukesh Ambani (Mumbai), Preity Zinta and Ness Wadia (Mohali/Chandigarh), GMR Group (Delhi), Deccan Chronicle (Hyderabad), India Cement (Chennai), and Emerging Media (Jaipur).

GMR Group assigns advertising and PR mandate to Prem Associates Advertising and Marketing

By exchange4media News Service | Oct 13, 2006

GMR Group, which has in its stable GMR Infrastructure, GMR Energy, GMR Hyderabad International Airport Ltd, and GMR Delhi International Airport Pvt Ltd, among others, has appointed Prem Associates to handle all their creative, media, public relations and other publicity related assignments.

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