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International: Want to get the attention of affluent men? Try the golf cart

By exchange4media News Service | Aug 17, 2006

Larry Bain spent the last few years selling golf courses. Not the actual turf, but rather selling the idea of golf courses as an ad medium. The company he leads, ProLink Solutions, sells the equipment to outfit golf carts with screens and global positioning systems to deliver real-time golf tips, hole layout and advertising.