Search Result : Global Advertising News

Minute & HT Media partner to deliver fan-created football content

By exchange4media News Service | Jun 29, 2016

The new joint venture will launch 90min, Powered by HT, to serve millions of football fans in South Asia in English and later in Hindi. Built on 90min's next-generation mobile and socially driven technology, the site will offer latest news, commentary, statistics and visuals on global football to an increasingly passionate Indian market across HT Media Group’s properties

Adhonchos on the Brexit India Effect

By Priyanka Mehra | Jun 27, 2016

Read on for straitlaced, cynical, honest and analytical responses and even predictions on Cannes entries on the back of Brexit ......

Spearhead group to acquire mobile ad tech platform Smaato for $148 mn

By exchange4media News Service | Jun 10, 2016

Beijing-based Spearhead Integrated Marketing Communication Group (SZSE: 300071) has made a proposal to acquire San Francisco-based Smaato, the leading independent global real-time advertising platform for mobile publishers and app developers, for $148 million, through an M&A fund invested by one of its fully-owned subsidiaries

TV ad revenue in India to grow by 12.3% in 2016, Carat Report

By exchange4media News Service | Apr 19, 2016

Based on data received from 59 markets across America, Asia Pacific and EMEA, Carat’s latest global forecasts highlights that advertising spend will reach US$538 billion in 2016, accounting for a +4.5% year-on-year increase

Agnello Dias, Karl Gomes, Mitrajit Bhattacharya are Jury chairs for Jury Chairs for Film, Digital and Publisher verticals @ Goafest Creative Abbys

By exchange4media News Service | Mar 08, 2016

Agnello Dias, Chief Creative Officer of Taproot Dentsu Private will chair the Film Jury of Creative Abby, Karl Gomes, Chief Fanatic at Fanatics will chair the Digital jury and Mitrajit Bhattacharya, President& Publisher of the Chitralekha group will chair the jury for the Publisher Vertical.

On a world stage, India is doing really well. The quality of work is definitely here: Kevin Swanepoel

By Abhinn Shreshtha | Feb 01, 2016

Kevin Swanepoel, the CEO of The One Club, talks about the Indian advertising scene, One Club's extensive education programs and the future of marketing and branding.

Twitter names AmEx Executive Leslie Berland as Chief Marketing Officer

By exchange4media News Service | Jan 28, 2016

Berland as Twitter’s CMO will be responsible for the company’s global consumer, product, and sales marketing

Magna Global Forecasts India Advertising Revenues to grow +18.4% in 2016

By exchange4media News Service | Dec 09, 2015

India the most dynamic economy among the BRICs is set to become the 7th biggest ad market by 2020 according to latest report by Magna Global

Indian ad market to grow at 11% in 2015, 12% in 2016: Carat AdEx Forecast

By exchange4media News Service | Sep 22, 2015

Global advertising spend forecasts for 2015 have been revised down from the +4.6% previously forecast in Carat's Advertising Spend report in March 2015 to +4.0% following significant changes to regional advertising forecasts in Central and Eastern Europe and Asia Pacific, due to dampened expectations in major markets Russia and China

Warc cuts 2015 ad spend growth forecast to 2.3%

By exchange4media News Service | Jul 23, 2015

Expectations downgraded by 2.5 pp amid slowdown in the US and China. India (16.1%) and China (9.0%) are predicted to record the strongest annual increases in ad spend in 2015, however both are susceptible to high levels of inflation