Search Result : Global Advertising News
 

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

Cannes Lions names Jonathan Mildenhall, CMO of Airbnb, as President of the 2017 Creative Effectiveness Lions Jury

By exchange4media News Service | Feb 15, 2017

Creative Effectiveness sub-category enhancements announced to recognise the growth in business-driven creativity

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

12th Edition of Goafest to be held from April 6-8 2017

By exchange4media News Service | Dec 21, 2016

This year the shortlisted ABBY's will also be open for the industry to review through a seven-day window before the final judging round

Global adspend rose 5.2% in 2016, growth seen at 3.6% in 2017: Warc

By exchange4media News Service | Dec 16, 2016

TV was still the largest ad medium by spend in 2015 - at US$195bn - though a strong dollar removed US$17.8bn from global TV ad revenues, Warc report reveals

Digital fastest growing medium in India registering a 30% growth rate : Zenith Adex report

By exchange4media News Service | Dec 07, 2016

As per the report, Digital remains one of the fastest growing mediums in India registering a 30% growth rate. Television will register an 11% growth rate in 2017, print (newspapers) will grow at 7.6% and all other media between 7%-12%

By 2020 non-traditional media will contribute to 50% of our revenues: Tamara Ingram

By Neeta Nair | Nov 29, 2016

Tamara Ingram during her first visit to India, eight months after taking over as the Worldwide CEO of J. Walter Thompson Company, talks about why India is a key market for the network

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