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Somany Ceramics signs on Ogilvy & Mather as its ad agency

By exchange4media News Service | Jun 29, 2017

Ogilvy & Mather will manage Somany Ceramics’operations from their Gurgaon office; the mandate consists of the brand’s diverse product portfolio

Flashed Yesterday: Digital's share of total media global spend predicted to reach 37.6% in 2018, versus 35.9% for television: DAN report

By exchange4media News Service | Jun 16, 2017

In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time

How giants Facebook and YouTube are marginalizing OTT players?

By Ruhail Amin | Jun 15, 2017

While OTT content is gaining traction in India, YouTube & Facebook alone account for 42% & 47% of overall videos consumed online. And, FB has now increased its video content by 60% in a bid to cash in on the trend

India's entertainment and media industry to clock over Rs. 2,91,000 cr by 2021: PwC report

By exchange4media News Service | Jun 07, 2017

Internet access, cinema, video & TV/internet advertising to grow strong while magazines expected to grow sluggishly

Google and Facebook now control 20% of global adspend

By exchange4media News Service | May 09, 2017

According to the new edition of Zenith’s Top Thirty Global Media Owners, the two captured 64% of the growth in global adspend between 2012 and 2016

P&G's Ariel Share The Load, by BBDO and Mediacom Mumbai, is world's top ranked ad: WARC 100

By exchange4media News Service | Apr 04, 2017

Procter & Gamble retains its lead as no.1 advertiser; BBDO Mumbai makes a massive jump from rank 47 in 2016 to rank 3 this year in top creative agencies in the world; MullenLowe Lintas Group, Mumbai makes an entry at rank 5

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

Cannes Lions names Jonathan Mildenhall, CMO of Airbnb, as President of the 2017 Creative Effectiveness Lions Jury

By exchange4media News Service | Feb 15, 2017

Creative Effectiveness sub-category enhancements announced to recognise the growth in business-driven creativity

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

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