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OAC 2008: ‘Outdoor needs a fundamental rethinking of conventional business & marketing strategies’

By Nitin Sharma | Jun 30, 2008

Several interesting sessions like ‘Apunka Ilaka’, ‘Big Fight’ and topics like changing economics of the industry, fundamental rethinking of conventional business, and a look at the outdoor industry in China marked Day 2 of the Outdoor Advertising Convention (OAC) 2008 was held in Mumbai on June 28.