exchange4media News Service | Dec 12, 2006
ConAgra retained incumbent media agency MediaCom, part of WPP Group, following a review. The agency will handle media planning and buying for a portfolio of brands that include Banquet Frozen Foods, Chef Boyardee and Health Choice.
exchange4media News Service | Sep 02, 2005
President of Quaker Foods, Mary Dillon, has resigned and is expected to join McDonald’s Corp as successor to Chief Global Marketing Officer Larry Light.
exchange4media News Service | May 09, 2002
The perennial battle between PepsiCo and Coca-Cola was ratcheted-up with the advent of a new ‘killer’ soft drink, Pepsi Blue, a berry-flavored cobalt-colored cola concoction targeting 13-24 years olds.