Search Result : Future Media News

Guest Column: Your Brand is spending too much on 'Non Engaging' Media-Vineet Singh Hukmani, Radio One

By Vineet Singh Hukmani | Jul 26, 2016

The customer has changed drastically. They respond less to ‘STATIC’ media and more to fluid live conversations across day parts. There is no PRIME TIME for them - a dated concept that exists only in media owner’s minds and in MEDIA memory based on past trends writes Vineet Singh Hukmani, MD & CEO, Next Radio Ltd ( 94.3 Radio One)

Content will remain the king and we will keep helping and facilitating you: Col. Rajyavardhan Singh Rathore

By Madhuwanti Saha | Feb 20, 2016

The inaugural session of Make in India’s seminar on Media and Entertainment with experts from the industry delved on the potential of the industry and government’s role in facilitating business-friendly environment

Guest Column: It's no longer about how loud you can scream, instead, how smart, funny or respectable you can sound: Keshav Naidu

By exchange4media News Service | Jan 07, 2016

Keshav Naidu, co-founder, Naidu & Panjabi spoke about which kinds of ads stood out in 2015 and the future of the creative agencies

MediaCom bags Rs 300 crore media mandate of Future Group

By Priyanka Mehra | Sep 10, 2015

The account win comes on the back of a multi-agency pitch that took place a few months ago; the incumbent agency on the account is Allied Media

We haven't seen the next Prannoy Roy or Raghav Bahl in the Indian digital space: Parry Ravindranathan

By Abhinn Shreshtha | Apr 13, 2015

Bloomberg Media’s Parry Ravindranathan on why India hasn’t seen the next big digital entrepreneur

IPL7: Reach of tournament has expanded, say marketers

By Abhinav Trivedi | May 26, 2014

Although the opening match TVR of IPL (3.7) could be matched only once after that till May 10, marketers are confident that the viewership will see a surge now that the elections are over

Big Bazaar joins IPL bandwagon, buys 120 seconds per match

By Abhinav Trivedi | May 09, 2014

The retail chain from Future Group joins the tournament after 10 matches. The aim is to communicate the change of positioning in the brand message, capitalising on the reach & frequency of IPL

Can mobile advertising reach the Rs 430-cr mark in 2014?

By Abhinna Shreshtha | Feb 05, 2014

Every year-end survey has pegged mobile ad spends to outgrow all other media through 2014 and beyond. exchange4media speaks to some advertisers to know what the potential of this medium actually is

Golden Mikes 2014: The best in India's radio advtg to be honoured tonight

By Abhinna Shreshtha | Jan 31, 2014

The awards ceremony is being held at the ITC Grand Central, Parel in Mumbai today. This year, the jury had to sift through 537 entries across 41 categories

Video: Bring more conviction to radio advertising - Shavon Barua

By Abhinna Shreshtha | Jan 31, 2014

Creative agencies, clients and media agencies need to give more of a push when it comes to radio advertising, says the President (West & South India), Havas Worldwide & jury member of Golden Mikes 2014