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Criteo appoints Siddharth Dabhade as GM, India

By exchange4media News Service | Jun 22, 2017

His key focus shall be on building product and partnership strategies and shaping the future of personalised marketing strategies

Qoruz launches Social Media Campaign Tracker to help companies measure up

By exchange4media News Service | Jun 20, 2017

Co-Founder Praanesh Bhuvaneshwar says this tracker enables brands to measure the earned media performance

Brandzstorm Marketing India partners with Furla, Tonino Lamborghini and Steve Madden

By exchange4media News Service | Jun 15, 2017

The company has acquired exclusive marketing, distribution and licensing rights for these three fashion watch brands in the Indian market

New Criteo tool promises average 20-30% higher publisher revenue

By Abhinna Shreshtha | Jun 08, 2017

Ad tech player Criteo has launched Direct Bidder, a new programmatic buying tool, which it says will cut away the daisy chain and connect publishers directly to advertisers

Snapdeal story a classic example of short term approach: Experts

By Ruhail Amin | Jun 02, 2017

The once glorified example in the ecommerce business, Snapdeal has become a classic boom to bust story. Here are some insights into the factors that led to the collapse of one of India’s biggest homegrown brands

Brands are not built through advertising; it takes servicing and more: Amit Sharma, CEO, ShopX

By Akshata R Murthy | May 29, 2017

Amit Sharma, CEO, ShopX, talks about how the company started to where it is right now, future plans and more

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

By exchange4media News Service | May 24, 2017

The two Indian brands were part of the 40 selected globally this year

Brand Factory joins Flipkart-Amazon sale war

By exchange4media News Service | May 11, 2017

With their sales almost running into each other, the brands have launched large scale campaigns to highlight their offers

E-com platforms challenge market hegemony with focused digital advertising push

By Abhinn Shreshtha | May 10, 2017

With a huge audience with a clear intent on carrying out transactions, online marketplaces have emerged as a strategic advertising platforms for brands

Frrole announces its new product offering for marketers and analysts, Scout

By exchange4media News Service | May 09, 2017

Scout will utilize advanced AI and machine learning to offer deep consumer intelligence

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