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Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By exchange4media News Service | Jan 19, 2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By exchange4media News Service | Jan 13, 2017

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

As traffic & sales pick up, Snapdeal, Amazon, Flipkart and others ramp up ad spends

By Sarmistha Neogy | Jan 11, 2017

According to RedSeer Consulting, the sales by players in this category were higher in December versus November by nearly 20 per cent

Airtel, Flipkart, Pan Bahar Masala among others in the dock for flouting ASCI norms

By exchange4media News Service | Jan 10, 2017

In October 2016, ASCI’s Consumer Complaints Council (CCC) upheld complaints against 98 out of 162 advertisements. Out of 98 advertisements against which complaints were upheld, 37 belonged to the Healthcare category, 31 to the Education category, followed by 6 in the Food & Beverages category, 5 in Personal Care Category and 19 advertisements from other categories

2016 for ecommerce: Teething competition, markdown in valuation and huge investment

By exchange4media News Service | Jan 06, 2017

Merger, partnership, acquisition, steep markdown in valuation, huge investments and brand makeover 2016 witnessed everything in ecommerce sector. A flashback at how the year treated the top three players, Amazon India, Flipkart and Snapdeal

Alibaba gears up for India game plan, soon to establish office in Mumbai

By exchange4media News Service | Jan 03, 2017

With Alibaba’s India game plan the most-looked-forward event in the ecommerce landscape of the country for 2017, it is reported to set up its first India office in Mumbai

Guest Column: Demonetisation brought value consciousness amongst shoppers: Swati Bhargava, CashKaro.com

By Swati Bhargava | Jan 03, 2017

Swati Bhargava - Co-founder, CashKaro.com, on the challenges and growth of e-commerce and how India is increasingly getting comfortable with online shopping

How should e-commerce players tweak their communication strategy in 2017?

By Sarmistha Neogy | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

Myntra crosses $1bn GMV; aims to be EBITDA positive in FY18

By exchange4media News Service | Jan 02, 2017

As we enter into the New Year, we take a look back at Myntra’s pace of growth and transformation in the year that went by

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