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Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

Dentsu Webchutney wins D'Décors' digital mandate

By exchange4media News Service | Nov 25, 2016

The agency will handle duties for D’Décor across social and digital media, including media planning and buying

E-comm players feel the heat of demonetisation; online sales dip 30%

By Ruhail Amin | Nov 16, 2016

One of the main factors of this slump is the use of cash on delivery (COD) facility, which according to industry insiders accounts for 60 per cent of total e-commerce sales

Citi creates a bond this Diwali with #WhatsyourDiwaliDelight campaign

By exchange4media News Service | Nov 14, 2016

Citi came up with integrated media campaign to showcase how people can plan something special for their loved ones despite not being physically present

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Snapdeal emerges most aggressive TV advertiser among Top 3 e-commerce players: Silverpush report

By exchange4media News Service | Nov 04, 2016

According to research firm SilverPush, Snapdeal captured 40.5 per cent of TV screen time, while Amazon and Flipkart had 33 per cent and 25 per cent of the share respectively during the festive shopping period

WhatsApp, Facebook attract largest share of time spent in apps: App Annie

By exchange4media News Service | Nov 04, 2016

According to App Annie’s upcoming advertising trends for app monetization, worldwide in-app advertising and net-to-publisher app store revenue to grow by 270% to $189 billion by 2020

Guest Column: Increasing relevance of commerce advertising as ad blockers usage grows: Prakash Sikaria, Flipkart Ads Group

By Prakash Sikaria | Nov 03, 2016

A series of ads that follow us like ghosts, apparently based on our searches, has haunted most of us and soured several people’s online experiences. They are intrusive, irrelevant and in-your-face. In such a scenario, ad blockers brought a sigh of relief for online consumers. However, for marketers and publishers it has become a worrisome woe. After all, a major chunk of revenues sites earn comes by running ads, writes Prakash Sikaria, Business Head, Flipkart Ads Group

Has Amazon lost the social media battle to Flipkart and Snapdeal?

By exchange4media News Service | Nov 03, 2016

A recent analysis by research firm Meltwater says that during this year's festive season, Flipkart had nearly 50 per cent share of voice on social media as compared to Amazon and Snapdeal

Snapdeal scales 2nd spot on top advertisers' list on TV: BARC

By exchange4media News Service | Nov 01, 2016

Cadbury retains the top slot with 37,641 impressions for week 40 as compared to 33,479 impressions during week 41

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