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DDB Mudra Group creates ‘Tripstr’ for Broken Compass

By exchange4media News Service | May 21, 2016

Tripstr, the latest innovation by DDB Mudra Group for Broken Compass is a Google Chrome extension that helps one fly to any picture on Flickr and Instagram

Brands need to target social media for image building

By Ankur Singh | Sep 04, 2014

Industry leaders brainstorm over the need for a social media policy, and how brands can leverage social media for outreach and image building

Yahoo launches new homepage in India

By exchange4media News Service | Mar 08, 2014

The new Yahoo Homepage, launched in six countries - India, Singapore, Malaysia, Indonesia, Philippines, Vietnam - makes it easier for the users to discover all the content they care about

Brands find a strong ally in user-generated content to create engagement

By Saloni Surti | Oct 29, 2013

User-generated content has emerged as an important form of marketing as it helps brands give power to consumers, along with a sense of brand ownership

Yahoo partners with Samsung for news & weather reports on TV

By exchange4media News Service | Oct 25, 2013

Rolling out in select markets around the globe, the 'NewsON' panel delivers the latest local news articles, videos & weather to Samsung Smart TV users with the click of a remote

"We are broadening our focus on India's burgeoning media sector"

By Priyanka Nair | Aug 19, 2013

Glenn Parker, VP APAC, Getty Images talks about the company's new leadership, tie-ups & focus on building rich local content to enhance presence in the region

Guest Column: Opening up to the new world around us

By Ravikant Banka | Jun 21, 2013

Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them

Guest Column: Opening up to the new world around us

By Ravikant Banka | Jun 21, 2013

Ravikant Banka, CEO, Eggfirst highlights the fast-paced changes taking place in digital marketing & social media and how brands can no longer afford to ignore them

Yahoo unveils two new mobile experiences

By exchange4media News Service | Apr 20, 2013

Yahoo! has announced two new mobile experiences - Yahoo! Weather for iPhone (also iPod, and iPod Touch) and Yahoo! Mail for iPad and Android tablets

Politicians on social media: Is India ready?

By Priyanka Nair | Mar 28, 2013

exchange4media speaks to digital experts to understand if the move of creating social dialogues by Indian politicians will click or is it a risk that will backfire

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