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'Finding Dory' to raise Rs 20 crore from brand tie ups in India

By Madhuwanti Saha | Jun 17, 2016

Disney India brings on board 16 brands across different segments for its animated movie Finding Dory, which is the highest for any animated movie in India

In 2 years Ratan Tata pumps in over 4500 crores to boost start-ups; makes eighth investment in 2016

By Ronald Menezes | Mar 03, 2016

Ever since his retirement in 2014, corporate czar Rata Tata has invested over Rs 4500 crore in a number of start-ups to boost the entrepreneurial sector.

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

By Priyanka Mehra and Sarmishtha Neogy | Jan 28, 2016

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

The Advertising Club Announces Finalists For “Effie Award 2015”

By exchange4media News Service | Jan 27, 2016

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

Decoding the brand endorsement matrix: What works and what doesn’t

By Sarmistha Neogy | Oct 23, 2015

There are ads where celebrity endorsers perfectly match the traits of the brand, while there are others where the image of the endorser falls low in terms of relatability. exchange4media finds out what makes a celebrity endorsement work

Single or multiple celebrity endorsers: What works better for a brand?

By Sarmistha Neogy | Aug 24, 2015

Brands are known to experiment with multiple celebrity endorsers, who in turn endorse several brands at the same time. Does this lead to lesser brand recall and affect brand positioning? Brand experts and creative heads give their opinion on the celeb endorsement onslaught

Snapdeal higher on share of voice; Flipkart on number of followers

By exchange4media News Service | Feb 17, 2015

Yepme has the highest share of fans as well as engagement on Facebook. Snapdeal has higher engagement on Twitter vs Flipkart's number of followers

Amazon pips Flipkart, Snapdeal to become top e-tailer

By Ankur Singh | Jan 06, 2015

Flipkart ranked second, and Snapdeal third in the list, followed by Myntra, Jabong and Shopclues, according to Cashkaro's People's Choice Survey that covered 2,000 online shoppers

Google promotes online shopping

By exchange4media News Service | Dec 05, 2012

Google partners with leading e-commerce players to bring ‘Cyber Monday’ to India; the initiative to boost the adoption of online shopping

Guest Article: Digital experience trends in 2012

By Sudhindra Venkateshamurthy | Feb 17, 2012

Companies that understand the difference between experience & expertise will lead the e-commerce race, says Sudhindra Venkateshamurthy, SapientNitro India

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