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Goafest 2017 Gods Of Advertising campaign unveiled

By exchange4media News Service | Feb 13, 2017

The campaign has been conceptualised and designed by FCB Ulka in line with grandeur of the festival, where the industry Gods come together

Goafest 2017: Ad industry takes on the challenge to stop violence against women

By exchange4media News Service | Jan 30, 2017

A joint initiative of two of India's premier advertising, marketing and media Associations, The Advertising Club (TAC) and the Advertising Agencies Association of India (AAAI) will aim to create a campaign that focuses on mitigating violence against women at Goafest 2017.

Nike India, Madison India, Publicis India emerge big winners at Prime Time Awards'16

By exchange4media News Service | Jan 21, 2017

The fourth edition of the exchange4media Prime Time Awards concluded today with Nike India taking home the Advertiser of the Year award and Publicis India winning the Advertising Agency of the Year award. Meanwhile, Madison India won the Media Agency of the Year award for the second year running

Shantanu Gangane quits Times Group

By exchange4media News Service | Jan 19, 2017

He was Marketing Head of Times Now, ET Now and Zoom

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Lowe Lintas wins creative pitch for Cargill Foods India

By exchange4media News Service | Jan 11, 2017

The account was won post a multi-agency pitch

Guest Column: Technology has become the means to provide a differentiated experience: Ritu Madbhavi, FCB Ulka

By Ritu Madbhavi | Jan 07, 2017

Ritu Madbhavi, CIO, FCB Ulka says that not only 2017, but the years to come will belong to agencies that don’t just have the best ideas, but also the best technology backbone compounded with the temerity and courage to leverage it to deliver something new and exciting

FCB Ulka's new ad for AVT Premium Tea bridges generation gap

By exchange4media News Service | Dec 31, 2016

The TVC captures the changing hues of the mother-in-law and daughter-in-law relationship

Deepali Naair joins IIFL Wealth Management as Chief Marketing & Digital Officer

By Priyanka Mehra | Dec 13, 2016

Naair leverages more than two decades of rich experience in media and marketing

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