The Big Debate on Condom Ads: Self-regulation vs Blanket Ban

The I&B Ministry has said that condom ads can now only be aired between 10pm and 6am, leading to a raging debate

If brands can’t differentiate, they can’t emerge: Baba Ramdev

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand t...

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

CARS24 Rolls Out TVC Featuring Boman Irani For #BechneWalaPrice

360–degree campaign across television, digital, radio and OOH across major cities

We’re the highest spender in our category: Chandru Kalro, MD, TTK Prestige

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Building breakthrough brands in the digital age: Radhika Aggarwal, Shopclues

Radhika Aggarwal, Co- founder of Shopclues, spoke at the India Brand Conclave about building a strong brand in a digital era

ALTBalaji basks in the validation received for 'BOSE: Dead/Alive'

Made on a shoestring budget starring Rajkummar Rao, the team reports that its the most binge watched series across digital mediums

Chimp&z Inc wins digital mandate of Hamdard Laboratories (India)

Hamdard Laboratories (India) is the 109- year old maker of iconic Unani brands and herbal FMCG products such as RoohAfza, Safi, Roghan Badam Shirin, J...

Bindass unveils its new series - Tere Liye Bro

Premiering on the linear and digital platforms concurrently, the new series is co-presented by Micromax and Indian Motorcycle, powered by Denver

94.3 Radio One to launch ‘People United . India United’ in Jan 2018

The initiative is a new year wish by 94.3 Radio One to all its listeners that encourage people to focus on the things that make us all the same and no...

9X Jalwa lunches a morning request show

9X Jalwa the forever hits channel by 9X Media, will be airing a morning request show titled Ask Mona

Ask The Doctor

Address your questions for ASK THE DOCTOR to interact@exchange4media.com or to sandeep@goyalmail.com

MTV promotes safe sex this World AIDS Day; urges youngsters to ‘get it on’

MTV has created a humorous film about parents who find a box of flavoured condoms in their son’s room

Donald Trump's attacks on independent media have spurred a Renaissance: Lydia Polgreen, Huffington Post

Polgreen, Global Editor-in-Chief of Huffington Post, was in the Capital recently to talk about the importance of journalistic values in a world deluge...

'Hooq's Hollywood focus has increased subscriptions ten fold'

Asia’s video-on-demand (VOD) service Hooq’s shift in its positioning to offer more Hollywood content has brought 10 times the usual subscriptions

Television will continue,digital will play an important role too: Abhimanyu Singh, Contiloe Pictures

Abhimanyu Singh spoke to exchange4media about producing engaging TV content in an era dominated by social media platforms and more.

Isobar, Duroflex partner to launch digital campaign #ReadyForTomorrow

The digital media campaign focusses on engaging users, by leveraging its commercial on ‘offline TV’

Facebook announces accelerator programs to boost tech innovation in India

India Innovation Hub and School of Innovation will help startups, developers and students in India thrive and grow