Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

Ad from across the border starring Fawad Khan has Indians in a tizzy

Fawad Khan’s appearance in Pakistani property portal Zameen.com’s TVC is just what his Indian fans needed

Pitch Top 50 Brands: Jury's decision is out

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be...

Yatra embarks on a new journey

As Yatra is on a mission to revolutionise online travel bookings with its innovative offerings, CMO Vikrant Mudaliar tells us why it is the only site...

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Pitch Top 50 Brands for 2017 announced

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master...

Brands should not try to create positioning; be what you are: Rahul Agarwal, CEO & MD, Lenovo India

In his keynote speech at Pitch Top 50 Brands, Agarwal spoke about the importance of listening to customers, understand their mindset, being authentic...

Patanjali is among India's Most Influential Brands: Ipsos study

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of...

LinkedIn plans on launching native B2B videos

Virginia Sharma, Director Marketing Solutions at LinkedIn India spoke to e4m about leveraging their partnership with Microsoft, launch of the B2B cont...

RecordTV launches Blaze, an AI-based conversational bot in India

Blaze searches the web for news, videos, tweets and delivers stories directly to one’s Facebook messenger

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user...

5 ad tech trends to look out for in 2017: Siddharth Gupta, Chief Business Officer, GreedyGame

From header bidding and ad fraud to viewability, Siddharth Gupta, Chief Business Officer, GreedyGame, shares five ad tech trends to watch out for in 2...

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Dekkho looks to establish itself as talent discovery platform

Dekkho will largely focus on youth-based videos and regional content across 6 languages

ZengaTV credits its success to free yet premium service to users

ShabirMomin, MD & CTO at ZengaTV.com, talks about the growth strategy, competition and challenges in the OTT space, international expansion and more

Is content really king on YouTube?: Content creators have their say

Is content really king on YouTube even after bizarre videos take centre-stage on the platform?