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Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Datalicious opens excellence hub in Bangalore, India

By exchange4media News Service | Dec 06, 2016

Datalicious opens excellence hub in Bangalore, India

Facebook bullish about India's potential as recruiting ground for MPP

By Abhinn Shreshtha | Dec 06, 2016

Facebook had identified India as one of the key geographies for the Marketing Partners Program, a Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels

Techspectations 2016 a boost to digital branding and start-up ecosystem

By exchange4media News Service | Dec 05, 2016

The first ever digital summit in Kerala “Techspectations 2016”, organized by Manorama Online to commemorate two decades of its existence, saw influential digital czars lending an ear to innovators, product visionaries, designers, mobility experts and programmers

8 start-ups that are cashing in on demonetisation

By exchange4media News Service | Dec 02, 2016

Cash No Cash (Quikr), CMS ATM Finder, Scootsy, Jugnoo, Book My Chotu, Lucep &Tailmill come forward to mitigate the hassles of consumers

Call to bring undisclosed social media endorsements under scanner

By exchange4media News Service | Dec 02, 2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

Demonetisation is the strongest possible push to growth of digitally-enabled, optimal-cash economy: Mukesh Ambani

By exchange4media News Service | Dec 02, 2016

In a live address, Ambani said that this decision is an important step in his (PM Narendra Modi’s) ongoing efforts to change the mindset of the people of India

Guest Column: Conversational Commerce - will 2017 finally be the "Year of the Chatbot"? – Ishan Chatterjee, VML

By Ishan Chatterjee | Dec 02, 2016

As chatbots and Conversational Commerce continues to develop, I’m certain we’ll see newer and more innovative ways of brand – consumer communication and interaction emerge, writes Ishan Chatterjee, Client Solutions Director, VML SEA & India

Women consume 25% more data than men on 4G: Mogae Media

By exchange4media News Service | Dec 02, 2016

The study was conducted in October 2016 by Mogae’s Incelligence team across 8,144 4G users across India. This insightful study threw up some interesting observations; the early adopters are the trendsetters – they have high social standing, financial sophistication, a good education, and are more socially forward

Facebook & Google scamper to battle fake news as outcry rises

By Abhinn Shreshtha | Nov 30, 2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

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