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Outbrain acquires Zemanta, a dedicated native programmatic DSP

By exchange4media News Service | Jul 27, 2017

Zemanta’s technology paired with Outbrain’s interest graph to put native advertising on the same scale as display

The festive season will bring good fortune to the industry: Puneet Anand, GM & Group Head (Marketing), Hyundai

By Dolly Mahayan | Jul 27, 2017

Anand speaks about product launches, customer safety and Shah Rukh Khan as the brand ambassador since 1998

9X Tashan and Set Wet Beard Products announce Set Wet Mr. Beard Hunt

By exchange4media News Service | Jul 26, 2017

The hunt will take place across colleges in Chandigarh, Amritsar, Ludhiana, Patiala and Jalandhar starting 20th July 2017

Reliance AGM creates waves on social media, #RILagm2017 trends worldwide

By exchange4media News Service | Jul 26, 2017

The Facebook Live video of the speech by Mukesh Ambani reached 39.5 lakh viewers including the RIL page. The AGM has created a strong presence on social media

We are looking to evolve our business offering in India: Joanna Catalano, CEO - APAC, iProspect

By Misbaah Mansuri | Jul 26, 2017

Joanna Catalano, CEO - APAC, iProspect, who took over the group in November speaks about her first impression of the company, its evolution, trends across APAC and more

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

With big data, marketers now have a goldmine of information: Atul Soni, Co-founder and CMO, Cuberoot Technologies

By Dolly Mahayan | Jul 24, 2017

Cuberoot Technologies, a data management platform, empowers marketers to fast-track their business growth

e4mrecap: The Week That Was

By exchange4media News Service | Jul 22, 2017

A recap of the most important stories that you may have missed this week

Bloomberg|Quint emerges as most popular business news publisher on Facebook video

By exchange4media News Service | Jul 21, 2017

It is the only business news brand among top 10 new-age news publishers, as per the rankings released by Vidooly in its June report

For Indian publishers, Facebook's imminent paywall is about cynicism as well as hope

By Ruhail Amin | Jul 21, 2017

Facebook is planning to test a paywall for subscription of news stories and will be working with a handful of publishers to introduce a system that would limit free viewing to 10 articles per month

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