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After MNS, Bose, Saavn, Close-Up, AirBnB, ebay, PayTM, Just Tickets, Jio line up for a slice of ADHM

By exchange4media News Service | Oct 28, 2016

The film not only features some very prominent brands but also is quite active on social media and on-ground promotions through direct interaction with fans

Brands revel in festive shopping frenzy : Rajendra Khare, SureWavesMediaTech

By Rajendra Khare | Oct 28, 2016

Our lives today are a blend of online activity and real world lifestyles. We are constantly accessing information, sharingour lives on social media and showcasing our individuality writes RajendraKhare, Founder, Chairman & Managing Director, SureWavesMediaTech Pvt Ltd

KRDS launches chat bot agency, Oh My Bot

By exchange4media News Service | Oct 28, 2016

Oh My Bot will be instrumental in analysing how a Chat Bot can help enhance the brand’s interaction with customers and potential stakeholders launches #GiftOfInsurance campaign this Diwali

By exchange4media News Service | Oct 27, 2016

The idea of the campaign is to sensitise people about the need of having a proper insurance cover to secure themselves against an unforeseen medical emergency. The campaign is currently live on Facebook and Twitter for a wider reach

Hootsuite announces partnership with social advertising leaders

By exchange4media News Service | Oct 27, 2016

These partnerships will enable Hootsuite customers to complement their organic social media efforts with optimised social advertising campaigns to drive business results

India will have to wait to see deals of AT&T-Times Warner scale, say experts

By Abhinn Shreshtha | Oct 26, 2016

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Reliance Fresh Diwali campaign goes viral, crosses 3 million views in 48 hours

By Sarmistha Neogy | Oct 25, 2016

Campaign, conceptualised by Utopeia, is based on the theme of doing something good for others and bringing a smile to their face

Rs 16,000 crore valued IPL media rights tender postponed

By exchange4media News Service | Oct 25, 2016

The bidding process for Indian Premier League (IPL) broadcast, digital and mobile rights, which was supposed to have opened today, has been delayed after the Supreme Court appointed Lodha Panel raised a couple of queries regarding the bidding process

Vidooly launches patent pending AI platform to help create more viral content

By exchange4media News Service | Oct 25, 2016

AI platform will recommend best content creation strategies and techniques to YouTubers and other social media content creators

DNA and its 10 Rupee Delhi challenge

By Saif Ahmad Khan | Oct 24, 2016

Zee Media-owned DNA launched its Delhi edition on October 11