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Rajan Anandan takes over as new IAMAI Chairman

By exchange4media News Service | May 26, 2017

Anandan takes over from Kunal Shah, Co-founder & Chief Executive Officer, FreeCharge

Guest Column: Social media now more about value than volume: Ashish Bahukhandi, AppsDiscover Technologies

By Ashish Bahukhandi | May 25, 2017

Social media is definitely the blue-eyed boy for today’s advertisers and media planners, feels Bahukhandi

Flipkart and Rivigo among 40 breakthrough brands of 2017: Interbrand report

By exchange4media News Service | May 24, 2017

The two Indian brands were part of the 40 selected globally this year

Localisation is the key that will drive viewership and advertisers’ interests: Amit Nair, Living Foodz

By Madhuwanti Saha | May 24, 2017

Amit Nair, Business Head, Living Foodz on the channel’s marketing, content and digital strategy, ad rates, future revenue streams and bettering the infotainment genre

Penguin Random House India sets the pitch for readers with the Indian Penguin League

By exchange4media News Service | May 24, 2017

The publisher has launched a promotional book cricket game app for a limited period of time

Makers can leverage AI and Advanced Analytics in the OTT and monetization ecosystem: Dr Arif Ansari, Intuition Intelligence

By Anurag Singh | May 22, 2017

Adaptive AI uses tools such as the Relevance Engine and Viral Prediction Engine to get content based placement of ads right on the money, said Dr Ansari, CEO and Founder, Intuition Intelligence

Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media

By Ruhail Amin | May 22, 2017

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels

magicpin’s new campaign salutes unconventional careers

By exchange4media News Service | May 20, 2017

Portfolios rolled out for campaign include Beer Chugger, Shoes Stalker, Parantha Pro, Nail Art Diva, Spa Addict and Tattoo Titan

Netflix new ad cleverly updates viewers on ‘House of Cards’

By exchange4media News Service | May 19, 2017

In the run up to the upcoming season of the popular political series ‘House Of Cards’ Netflix updates its users on the same through its latest ad featuring popular faces Biswa Kalyan Rath and Alok Nath

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