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Guest Column: 2017 will witness content marketing led analytics: Hitesh Chawla, SilverPush

By Hitesh Chawla | Jan 23, 2017

Revealing the top media trends for 2017, Chawla says that though content has been a key element in marketing funnel since the start of advertising, it hasn’t evolved in sync with the pace of consumer purchase funnel in a multi-screen world

Prime Time Awards: Short and long form advertising will co-exist: Sunil Kataria, Godrej India

By exchange4media News Service | Jan 23, 2017

Sunil Kataria, COO-Sales and Marketing SAARC, Godrej India, at the third edition of the Prime Time Awards, shared his views on the future of advertising. Kataria drew special attention to adapting video advertising to the digital space and the concept of native advertising

Prime Time Awards:We believe in ads not words: Josy Paul on winning Prime Time Luminary of the Year

By exchange4media News Service | Jan 23, 2017

At the third edition of the exchange4media Prime Time Awards Josy Paul, Chairman & Chief Creative Officer at BBDO India, was honoured as Prime Time Luminary of the Year

Netcore reinvents itself, unveils new brand Identity

By exchange4media News Service | Jan 20, 2017

The brand hopes to keep up with the ever-changing marketing technology landscape to provide customers with infinite possibilities and experiences.

Alapatt Diamonds signs MAA Communications as digital partner

By exchange4media News Service | Jan 19, 2017

MAA is building online campaigns focused on exhibiting the traditional legacy of jewellery through social media platforms

Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

Global advertising spend for mobile video seen at 28% CAGR over five years: Warc Toolkit 2017

By exchange4media News Service | Jan 19, 2017

Video is transforming social media marketing and turning social platforms into broadcast media, according to Warc, the global marketing intelligence service

90% of the marketers will run an influencer marketing campaign in the next 12 months: Blogmint's Influencer Marketing Outlook 2017 survey

By exchange4media News Service | Jan 18, 2017

Influencer Marketing appeals to marketers as it empowers them to break the social clutter and connect with consumers in a meaningful fashion through authentic storytelling

Whopping 600% YoY growth for Droom in calendar year 2016

By exchange4media News Service | Jan 18, 2017

Orders placed through the platform grew by 507%; transacted GMV on the platform also grew by 533%

Facebook launches Journalism Project to arrest spread of fake news

By exchange4media News Service | Jan 17, 2017

Facebook is launching multiple programmes to collaborate with and learn from the news industry on how best to share and present news on the social media site

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