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Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

India ranked third in Top 20 Most Awarded Countries in Media in the World 2016: The Gunn Report

By exchange4media News Service | Feb 18, 2017

Mindshare India ranked second in Top 10 Most Awarded Media Agencies 2016 with 123 points; Mediacom India and PHD India ranked seventh and eighth respectively in the same list

Pitch Madison Advertising Report 2017: FMCG category still remains a laggard in the digital area: Sam Balsara

By exchange4media News Service | Feb 16, 2017

The 15th Pitch Madison Advertising Report 2017 found that the growth of the advertising market slowed down to 12.5 per cent in 2017 and predicts the growth in 2017 to be around 13.5 per cent.

Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | Feb 16, 2017

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

Tata Tea's new Jaago Re campaign urges India to pre-act, not react

By exchange4media News Service | Feb 14, 2017

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

Betting big on MoJo: Mobile phone-led newsgathering receives massive push from media brands

By Saif Ahmad Khan | Feb 13, 2017

The early days of 2017 have resulted in publishers and broadcasters betting big on the content creation ability of smartphones

Patanjali's ad receives flak on social media for trashing "unsanskaari girls"

By Venkata Susmita Biswas | Feb 13, 2017

One of Patanjali’s most recent advertisements for it Saundarya-line of skin care products received flak on social media for suggesting that a “traditional” girl who uses Patanjali products has superior skin compared to her “bindass, wannabe-type” sister

Leveraging digital technology, Express will bring credible journalism into new markets: Anant Goenka

By Saif Ahmad Khan | Feb 10, 2017

Labelling itself an international news brand, Goenka’s Express Group is set to make its presence felt in regional markets.

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

By exchange4media News Service | Feb 09, 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

Facebook extends Live Video reach with FB Bandstand

By Abhinn Shreshtha | Feb 09, 2017

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

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