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Kinetic Worldwide's David Payne advocates ‘smart OOH for a smart world'

By Rashi Bisaria | Sep 30, 2016

In his keynote address at exchange4media OOH Conference 2015, David Payne, CEO of Developing Markets , WPP Kinetic Worldwide describes a futuristic vision for the OOH industry

Facebook announces 4 million active advertisers

By exchange4media News Service | Sep 28, 2016

Facebook Pages are the mobile solution for many of the over 60 million businesses using the product each month around the globe

Gaon Connection to observe fourth anniversary with 'The Swayam Festival’

By exchange4media News Service | Sep 27, 2016

The Swayam Project is Gaon Connection’s outreach programme to create thousands of young rural leaders at the grassroots level to become community journalists, entrepreneurs, and change makers. Our vision is to build the Swayam Project over a period of time into a global case study

Mindshare,Tata Sky, Maxus lead Big Bang awards

By exchange4media News Service | Sep 27, 2016

The Ad Club Bangalore’s prestigious Big Bang Awards 2016 grand finale night celebrates Connected India

Facebook apologizes for "overstated" video metric

By Abhinn Shreshtha | Sep 26, 2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Instagram hits 500,000 advertisers

By exchange4media News Service | Sep 24, 2016

According to the press release, in just six months, the number of advertisers has more than doubled. And that includes a variety of businesses from around the world. In fact, the top five countries seeing advertiser adoption are the US, Brazil, UK, Australia and Canada

MindShift Interactive wins digital mandate for Universal Music India

By exchange4media News Service | Sep 23, 2016

Will leverage digital communications for Universal Music India across social media

Telenor Group Survey: 66% Indian millennials envision future opportunities in internet & digital sectors

By exchange4media News Service | Sep 23, 2016

Six-nation online survey reveals India’s youth are ‘excited’ for future digital job prospects but still prioritize human-centered skills when it comes to workplaces of 2020

Tata Tea Kanan Devan organises 'Photography Escapade 2'

By exchange4media News Service | Sep 22, 2016

The winning shot will be gracing limited edition packs of Kanan Devan soon

Yes Bank emerges as world's most followed bank on Twitter

By exchange4media News Service | Sep 22, 2016

Also amongst the Top 5 most social media friendly banks in the world

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