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HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

By Madhuwanti Saha | Jun 28, 2017

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy and how they plan to bring in more advertisers

Pitch Top 50 Brands: Jury's decision is out

By exchange4media News Service | Jun 28, 2017

At the end of the comprehensive jury process, 150 of the 300 closely contested entries made it to the shortlist. The Top 50 Brands among them will be unveiled on July 6, 2017

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

By Srabana Lahiri | Jun 24, 2017

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Cannes Lions 2017: Facebook's Sheryl Sandberg & Airbnb's Jonathan Mildenhall reveal how they push creativity on mobile

By Srabana Lahiri (with inputs from Allan DSouza) | Jun 23, 2017

In conversation with Colleen DeCourcy, Global Chief Creative Officer of Wieden & Kennedy, Sandberg and Mildenhall share how the shift to mobile has changed the services their brands provide

Digital adoption for financial services higher than other categories: Report

By exchange4media News Service | Jun 23, 2017

The report also points out that India is set to leapfrog many advanced economies in digital adoption and is rapidly transitioning from a data poor to a data rich nation

Social Samosa founders launch ChaiBiscuit.com, a sass and satire content portal

By exchange4media News Service | Jun 23, 2017

The portal aims to be the social laundry bag that brings to the coffee table taboo and socially off-limit topics in a light hearted but hard-hitting manner

Big Trunk Communications wins digital mandate for Rareitis

By exchange4media News Service | Jun 22, 2017

Rareitis is an online market for Indian artefacts, handlooms and clothing from various parts of India

Sony MAX to air exclusive new weekly Hindi show, WWE Sunday Dhamaal

By exchange4media News Service | Jun 22, 2017

The show will feature the best action and family-friendly entertainment from WWE’s flagship programmes Raw® and SmackDown®

Brands are getting impacted on Twitter in a big way: Rohan Noroha

By Ruhail Amin | Jun 21, 2017

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

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