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Discovery announces digital partnerships with VS Media and TABILABO

By exchange4media News Service | Apr 27, 2017

These initiatives to transform and accelerate Discovery’s growth across Asia Pacific

Traffic on our website up 64% on the back of IPL: Rajat Mehta, Yes Bank

By Venkata Susmita Biswas | Apr 27, 2017

All about how Yes Bank leverages IPL to gain consumer mindshare

We are trying to make the world more open and connected: Umang Bedi, Facebook

By Ruhail Amin | Apr 27, 2017

Facebook hosted an interactive workshop in Delhi to showcase its family of apps using live demonstration and give users a chance to experience its new technology and products.

Guest Column: Online Video Marketing will have a phenomenal 2017: Sahil Chopra, iCubesWire

By Sahil Chopra | Apr 26, 2017

A recent Forbes study shows 90% of marketing respondents prefer to incorporate video in their campaigns, points out Sahil Chopra

Arnab Goswami says, 'The Nation Still Wants to Know'- this time outside ToI office in Hyderabad

By Priyanka Mehra | Apr 25, 2017

Not one to cower down, Goswami puts up a poster in what industry insiders feel is the start of a full-blown, bold OOH campaign of Republic TV

Chevrolet initiates on-ground activation for its ‘Drive with Care - Protect Your Precious’ campaign

By exchange4media News Service | Apr 22, 2017

As part of the campaign, Chevrolet’s little Safety Ninja mascots raise awareness aboutchild safety on roads

MILO launches new ad campaign, MILO® – GROW WITH SPORTS

By exchange4media News Service | Apr 22, 2017

The campaign positions MILO as a nourishment companion for kids to help them excel in sports

Guest Column: An insight is a powerful, long-term source of brand growth: Paddy Rangappa

By Paddy Rangappa | Apr 21, 2017

The right insight can shape your brand’s strategy and help it to make a subtle emotional connection with its consumers, thereby increasing its mental availability, says Rangappa

Oracle buys digital measurement cloud company, Moat

By exchange4media News Service | Apr 21, 2017

Creates one of the world’s most comprehensive cloud platforms for marketing data and analytics

Do not dilute yourself till the last mile: Rajesh Kamat's advice to start-ups

By exchange4media News Service | Apr 20, 2017

BW Businessworld and BW Disrupt held the Mumbai edition of the "Disrupt Dialogue Series" on Wednesday where Rajesh Kamat, MD of Emerald Media and Vivek Raicha, Executive Director and Investment Head at Emerald Media, spoke about hybrid models evolving in the digital space, the start-ups that attract consumer attention, cloud computing, integration of tech, media and telecom, and AR and VR

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