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J Shekar joining Polimer TV as CEO

By Deepa Balasubramanian | Jan 31, 2014

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

J Shekar joining Polimer TV as CEO

By Deepa Balasubramanian | Jan 31, 2014

In his new role, Shekar will be reporting to PV Kalyanasundaram, MD, Polimer TV. He takes charge from Feb 3. His last stint was with Maa TV as COO for three years

JWT dominates Calcutta Ad Club’s Consumer Connect Awards 2008

By Indrani Sinha | Mar 31, 2008

JWT was declared Agency of the Year (National) at the fourth edition of the Advertising Club Calcutta’s Consumer Connect Awards held in Kolkata on March 29, 2008. The Agency of the Year (Kolkata) Award was shared by Bates David, Kolkata, and Genesis Advertising. JWT Mumbai bagged the Campaign of the Year Award for its Kurkure campaign.

Exide assigns media business to Lodestar Universal; JWT bags creative duties

By Noor Fathima Warsia | Sep 04, 2006

Lodestar Universal has bagged the media duties of Exide following a multi-agency pitch. JWT has been awarded the creative mandate. The business is in the region of Rs 15-20 crore. The other agencies contesting for the creative duties included McCann Erickson, Saints and Warriors, and Genesis. MindShare was in the fray for the media business.

Exide Ind set for image makeover

By Source: Business Line | Dec 08, 2005

EXIDE Industries is planning an image makeover. On cards are a reasonable increase in its campaign budget, which now stands at about Rs 15 crore, and the introduction of new campaigns including a `corporate campaign'.

Exciting times ahead for Exide with Dhoni aboard as new brand ambassador

By Indrani Sinha | Nov 28, 2005

Exide Industries has signed up latest cricket sensation, Mahendra Singh Dhoni, as their brand ambassador. During his two-year endorsement period with Exide, Dhoni will endorse all major automotive battery brands and product communication through corporate and product campaigns on television, print and outdoor medium.

Ashok Das to join RK Swamy company, Hansa research Group

By exchange4media News Service | Apr 17, 2002

After he resigned as the president of research agency, ORG-MARG, Ashok Das, media circles were abuzz about his next port of call. It is now confirmed that Das is joining Hansa research Group, a part of RK Swamy BBDO.

Ashok Das put in his papers

By exchange4media News Service | Mar 16, 2002

The president of research agency, ORG-MARG, Ashok Das has put in his papers. Das served the research agency for over 14 years and was responsible for the media servicing and research activities and also for its international joint ventures.

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