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PAYBACK India appoints new CMO

By exchange4media News Service | Sep 13, 2017

Ramakant Khandelwal as the new CMO will help drive the growing business operations of PAYBACK in the Indian market

Eveready launches three new TVCs for their campaign 'Ise Brightest Kuch Nahi'

By exchange4media News Service | Sep 05, 2017

Eveready Industries India is all set to come up with three brand new TVCs featuring brand ambassador Akshay Kumar

Flashed Yesterday: Cannes Lions 2017: 13 Indian entries on Outdoor Lions shortlist

By exchange4media News Service | Jun 18, 2017

McCann Worldgroup India, Ogilvy and Mather India, Ogilvy and Mather, Gurgaon, Rediffusion Y&R Mumbai and Leo Burnett India make the cut

Eveready to shift focus on appliances; likely to double ad-spends

By Venkata Susmita Biswas | Apr 19, 2017

Eveready’s ad spends on the home appliances segment to be much lower than that of a new brand entering a new market

Oppo, Amazon, Vimal record maximum impressions during VIVO IPL

By exchange4media News Service | Jun 13, 2016

The ninth season of VIVO IPL clocked advertising revenue of Rs 1,200 crore with its sponsorship from more than 80 brands

Arun Natesh steps down as Marketing Head, Business Standard

By Abid Hasan | Mar 08, 2016

It is learnt that Natesh will be taking up a new role outside the media industry where he will be heading Brand Strategy, Corporate Communication and Customer Relations.

Genesis Advertising appoints JWT's Roop Ghosh as Branch Head of Kolkata

By exchange4media News Service | Sep 02, 2015

Ghosh has over 15 years of experience in the business and has worked in several large network agencies such as Grey, Mudra, Rediffusion Y&R, Ogilvy and JWT where he has just finished a five year stint

Rediffusion Y&R wins creative duties of Experion Developers

By exchange4media News Service | Aug 14, 2015

The account will be handled by the agency’s headquarter in Delhi

House of Anita Dongre appoints Minakshi Achan as Chief Creative Officer – Brand

By exchange4media News Service | May 26, 2015

She joins HAD from Salt Brand Solutions, a brand communications agency which she co-founded in 2011. Prior to Salt, Achan was CCO of Rediffusion Y&R

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