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S-Group Insights: Water Purifiers record 34% growth in ad duration on TV in 2015 compared to 2011

By exchange4media News Service | Jul 06, 2016

The market for Water Purifiers in India is projected to grow at a CAGR of over 21% through 2020. Major players currently dominating the water purifiers market on TV ad space in India include Hindustan Lever Limited, Eureka Forbes Ltd and Kent RO System Ltd

OLX, HUL, Madison, Mindshare & Scarecrow lead Golden Mikes’16 shortlist

By exchange4media News Service | Apr 21, 2016

Madison World, Mindshare and Scarecrow Communications lead the nominations on the agency side. In terms of FM operators, Reliance Broadcast Network Limited (Big FM), Radio City 91.1 and Red FM lead the nomination race. OLX and HUL also saw a number of nominations for their radio campaigns

Sundeep Keramalu joins Razorfish as Associate Creative Director (Copy)

By exchange4media News Service | Jan 29, 2016

With the new appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative

New Year Resolutions of Industry honchos

By exchange4media News Service | Jan 06, 2016

Here are some promises industry honchos have made to themselves by way of New Year resolutions

Triton Communications bags creative mandate for Gingercrush

By exchange4media News Service | Jul 17, 2015

The agency will work towards positioning and developing a brand identity for the soon-to-be launched e-commerce portal

Piyush Aggarwal joins Razorfish India as National Director, Digital Media

By exchange4media News Service | Jun 30, 2015

In his new capacity, Aggarwal will spearhead digital operations including mobile and B2B activations for the media agency from their Gurgaon base

Sporting leagues not quite the draw down South

By Deepa Balasubramanian | Nov 12, 2014

GECs seem to be the go-to entertainment destination even as sporting events and leagues gain gradual popularity in the South

Pepperfry plans off-line 'Experience Zones' to encourage customers to shop online

By Deepa Balasubramanian | Oct 31, 2014

Co-founder and COO Ashish Shah says the e-commerce company is looking at the 32-billion market for the online furnishing business and 'Omnichannel' customer experience will play a key role in the plans

How to sell anything to a fickle, digital, multi-screen enabled audience; the marketer's view

By Abhinn Shreshtha | Jun 12, 2014

Ajay Kelkar, COO of Hansa Cequity, Ajay Kakar, CMO, Financial Services, Aditya Birla Group and Marzin Shroff, CEO, Direct Sales & SVP, Marketing, Eureka Forbes in a discussion on the impact of digital on marketing and consumer behavior

DDB MudraMax Media appoints Amita Karwal as EVP to head North & East

By exchange4media News Service | Apr 17, 2014

Karwal comes with two decades of experience. Her previous stint was with Samsung where she led their media marketing function