Cannes Lions 2017: It was important for the Fearless Girl to be powerful, but not antagonistic, say creators

Tali Gumbiner, Senior Copywriter, McCann NY and Lizzie Wilson, Senior Art Director, McCann NY, who conceptualised the ‘Fearless Girl’, talk about the...

Cannes Lions 2017: Still a long way to go in Digital; time to reflect Mobile, Creative Data no-show

India has not won a metal in the Mobile, Digital Craft, Creative Data categories since 2014

Cannes Lions 2017: Some celebrated campaigns

Here are some Grand Prix-winning campaigns that the world raved about

Has the GST campaign missed the bull's eye, ask experts

Experts feel that the GST campaign is high on nationalism but low on relevant details

Motilal Oswal Financial Services' latest campaign showcases their expertise

Conceptualised by Mullen Lintas Mumbai, the brand campaign highlights MOFS as an equity investing expert

GST impact: Media businesses in training mode as D-Day arrives

Nearly Rs 20,000 crore adex is likely to receive a massive boost under GST

Guest Column: Vivek Bhargava on his key takeaways from Cannes Lions 2017

The CEO of DAN Performance Group talks about his most memorable moments at the recently concluded Cannes Lions 2017

ASCI upholds complaints against 130 out of 199advertisements

Complaints against Godrej Consumer Products, HUL, Reliance Communications, Vodafone India, Amazon India, Mobitech Creations, Foodpanda and more, were...

Vertoz partners with GeoEdge

Countering the recent series of cyber attacks, this partnership will provide visibility and protect publisher and user interest

Droom initiates Rs 225 cr marketing spend

Apart from three TVCs, extensive print, BTL, OOH, digital and online video campaigns will offer a 360-degree experience

Differentiated customer experience is key to success in marketing: Kiran Veigas, Happiest Minds Technologies

In a chat with exchange4media, the Associate Director & Head – Corporate Strategy & Marketing talks about the company’s growth and marketing strategy,...

Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing

Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India

Madison Media crafts 'Slime' for Pidilite

The agency conceptualised and executed an integrated marketing approach in collaboration with Nickelodeon and Voot Kids

Guest Column: Media pitch management a corporate Swayamvara: Prabhakar Tiwari, The MargDarshak

The Founder and CEO of The MargDarshak delves into the pitch management process and likens it to a Swayamvara for selecting the best suitor with absol...

Targeted ads will not suffer when Google stops reading mails: Experts

Google has sufficient data on users for targeted advertising, does not need to scan emails any longer

Yahoo Mail introduces new interface making it cleaner, faster and more intuitive

New design, better organisation tools and increased personalisation makes it an altogether new experience for users

Online video is a long game: Nickhil Jakatdar

Despite the intense completion in the OTT space, online video platform Vuclip feels that it has got its business model right, which will enable it to...

How companies are tapping into WhatsApp for brand-building

While HBO and Vodafone India try to break into the encrypted walls of WhatsApp, industry experts are still on the fence about its feasibility