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Chrome's rumoured ad blocker might turn out to be a smart move by Google

By Abhinn Shreshtha | Apr 24, 2017

If Google goes ahead and includes an ad blocker within the popular Chrome browser, it might be a great move not only for the internet giant but also digital advertising in general

Will Amazon & Alibaba face their toughest battle in India?

By Ruhail Amin | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

'Cartons Le Aao, Classroom Banao' urges Mumbaikars to recycle used Tetra Pak cartons

By exchange4media News Service | Apr 19, 2017

Tetra Pak has tied up with McCann Health India for this multi-city recycling initiative

Agencies need diversity to understand the market: Jane Lin-Baden, CEO, Isobar APAC

By Abhinn Shreshtha | Apr 19, 2017

Jane Lin-Baden, CEO of Isobar APAC, shares her thoughts on the company’s future plans and the key focus areas in terms of technologies and business objectives

ASCI now releases guidelines for celebrity endorsements

By exchange4media News Service | Apr 17, 2017

In keeping with responsible advertising, ASCI now wants ad industry and celebrities to follow these guidelines to protect consumers’ interests

FM Tadka re-launches all stations; goes live in two new cities: Ajmer & Bikaner

By exchange4media News Service | Apr 17, 2017

These new launches are aimed at boosting FM Tadka’s presence and make it one of the most preferred radio stations in the country

No more experiments with pimples, Himalaya’s new Neem Facewash TVC tells teens

By exchange4media News Service | Apr 15, 2017

The new commercial for Himalaya’s flagship product – Himalaya Purifying Neem Facewash – positions the teen and her “first pimple” at the centre of the campaign

Trane India marks its residential segment launch with a radio campaign

By exchange4media News Service | Apr 15, 2017

The ‘Cooling Super Hero’ campaign that has gone live across six cities focuses on Trane HW4 Interactive air conditioning solutions for the residential segment

Abhay Deol slams fellow actors endorsing fairness creams, fans racism debate

By Venkata Susmita Biswas | Apr 13, 2017

Deol’s witty posts mocking at celebrity ads that perpetuate the inferiority of dark skin go viral on social media

Arré ropes in Jaideep Singh to guide its monetisation strategy

By exchange4media News Service | Apr 13, 2017

Singh, who joins the Arré management team as a Director, will also guide the launch of Arré’s music vertical and contribute his experience towards expanding other content verticals

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