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#Nazar Uthao urges Sachin Tendulkar in new Luminous Fan TVC

By exchange4media News Service | Sep 21, 2017

People missing out on beauty in life says sports star in new TVC

Radio Mirchi begins operations in Kozhikode

By exchange4media News Service | Sep 21, 2017

Kozhikode will be the 51st station in Mirchi's network

The next few years for Firstpost will be all about evangelising: Azim Lalani, Business Head

By Ronald Menezes | Sep 21, 2017

In the last six years,the website has done exceptionally well, according to Lalani. In a chat with exchange4media, he reveals future plans for the brand

Starcom wins media mandate for Godrej & Boyce

By exchange4media News Service | Sep 20, 2017

The mandate covers all media duties except digital. Mindshare is the incumbent agency.

Will Indian brands get a voice?

By Misbaah Mansuri | Sep 19, 2017

Experts herald that voice AI could be the next frontier in brand marketing

Healthy Onam ad spends spell hope for Navratri and Diwali

By Akshata R Murthy | Sep 18, 2017

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Oman Tourism launches global advertising campaign

By exchange4media News Service | Sep 18, 2017

The campaign will utilize national media channels such as TV, paid search, online display, key digital sponsorships, social media platforms and online streaming applications

Guest Column: How technology is changing the landscape for VoD players: Rajiv Vaidya, CEO, Spuul

By Rajiv Vaidya | Sep 16, 2017

The growth of smartphones and the advancement of mobile data are both directly proportional to the rise of VoD in the future

The Advertising Club's Big Bang Awards to be held on September 15

By exchange4media News Service | Sep 16, 2017

The Big Bang Awards Event will be held in Bangalore on September 15th at The Ritz Carlton Hotel and entry is by invitation only

Guest Column: AI driven virtual digital assistance will revolutionise online and offline shopping: Fynd CEO, Harsh Shah

By Harsh Shah | Sep 14, 2017

Adopting visual search tools for consumers will be inevitable for the online retail sector to realise their ultimate goal - Sale

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