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Facebook bullish about India's potential as recruiting ground for MPP

By Abhinn Shreshtha | Dec 06, 2016

Facebook had identified India as one of the key geographies for the Marketing Partners Program, a Facebook initiative designed to help marketers face a number of challenges in digital marketing, not just on Facebook, but across digital channels

From luring customers via discounts, reintroducing COD, restocking, hiring manpower, e-comm players are back in action!

By Sarmistha Neogy | Dec 05, 2016

E-commerce companies have devised fresh strategies to bounce back after a dip of almost 30 per cent in the online sales, post demonetisation. From increasing discounts and running exclusive cashless sale offers

Guest Column: How to adapt to the 'brave new world' of content ecosystem? – Shailja Varghese

By exchange4media News Service | Dec 05, 2016

As content and media experts, we are the key architects of this Brave New World. Now is the time when we need to make the brands ride on the bullet train into the future of content marketing solutions. The question to ask is are we ‘ourselves’ ready for this Brave New World before we guide our clients and partners? Writes content specialist Shailja Varghese

With its new look, SET strengthens programming line; may revise ad rates

By exchange4media News Service | Dec 01, 2016

For the first time in 21 years, Sony Entertainment Television (SET) went for a brand refresh with a new logo and content line up and is also looking to revise its ad rates

GroupM launches [m]PLATFORM; Brian Gleason named Global CEO of [m]PLATFORM

By exchange4media News Service | Nov 30, 2016

The platform will improve advertisers’ ability to use audience defining insights from hundreds of data sources to find and communicate with their consumers across all media

foodpanda launches new marketing campaign featuring Sunny Leone

By exchange4media News Service | Nov 29, 2016

The campaign showcases how foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetization

Guest Column: The importance of your personal currency: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 29, 2016

Just like with any brand, building your personal currency too takes careful planning and strategizing. One sees examples of successful individuals who have used this concept exceptionally well everywhere – however, to create and use your personal currency, the only ground rule is that it must be interesting and focused, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

IBF demands 'Infrastructure Status' for broadcast and content distribution sector

By exchange4media News Service | Nov 29, 2016

The IBF made this request during a pre-budget consultation held with FM Arun Jaitley on November 26, 2016

KV Sridhar unveils name of new venture – Hyper Collective

By exchange4media News Service | Nov 29, 2016

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

TRAI has always tried to facilitate a healthy and constructive environment: R S Sharma

By Ruhail Amin | Nov 29, 2016

In an exclusive interview with exchange4media, R S Sharma, Chairman TRAI speaks about how TRAI has been making regulatory interventions over the years to correct the aberrations in the broadcasting and telecom sectors and more

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