Search Result : Etc News

Vikram Chandra steps down as Group CEO of NDTV, to be replaced by KVL Narayan Rao

By exchange4media News Service | Oct 27, 2016

Chandra will continue to be associated with NDTV as a Consulting Editor and host of his TV shows. KVL Narayan Rao will replace him as Group CEO.

Embracing Disruption to Stay Competitive: Sudhanshu Vats

By exchange4media News Service | Oct 26, 2016

Sudhanshu Vats, Chairman- National Committee on Media & Entertainment, CII & Group CEO, Viacom18, at the inaugural day of CII Big Picture Summit 2016 held yesterday spoke about

Flipkart, Amazon, Snapdeal kick-start Round 3 of Diwali sales with aggressive marketing

By Sarmistha Neogy | Oct 26, 2016

Though the festive marketing spends are lesser in proportion to the previous year, but media planners expect that the momentum will continue till Christmas

India will have to wait to see deals of AT&T-Times Warner scale, say experts

By Abhinn Shreshtha | Oct 26, 2016

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Posterscope India creates high decibel OOH campaign for Frooti

By exchange4media News Service | Oct 22, 2016

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

Arka Mediaworks' 'Baahubali' forays into licensing with 'Black White Orange'

By exchange4media News Service | Oct 21, 2016

With an aim to create a ‘Baahubali brand experience’, Black White Orange will work closely with Arka Mediaworks to conceptualise designs, represent the Baahubali franchise across a wide range of categories and also look at several licensing and retail partnerships, globally

GST a positive step towards accelerated growth in M&E sector, says EY in its latest blog

By exchange4media News Service | Oct 19, 2016

With GST’s implication on different sectors still being talked about EY India posted a blog by Uday Pimprikar, Tax Partner, EY India, on how it can be a positive step towards overall accelerated growth in the media and entertainment sector

The genius that is KV Sridhar: 10 things you would want to know about Pops

By Sarmistha Neogy | Oct 19, 2016

Pops recently stepped down as the Chief Creative Officer from SapientNitro after two years

KV Sridhar steps down as Chief Creative Officer SapientNitro

By exchange4media News Service | Oct 18, 2016

Sridhar joined SapientNitro in 2014 and was earlier associated as Chief Creative Officer of Leo Burnett- India and Subcontinent for more than a decade

Content, which is engaging and builds dialogue with consumers, drives any digital brand campaign: Rohit Prakash Gupta

By exchange4media News Service | Oct 17, 2016

Dabur has embarked on a journey to become ‘Future Ready’, across its product line as well as communications and Rohit Prakash Gupta, Head of Marketing Services, Dabur India, calls digital “a key pillar” of this strategy