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Ola, Tata, Madison OOH on top at Neon Awards'17

By exchange4media News Service | Mar 24, 2017

Madison OOH won both Creative and Media agency of the year while Ola and Tata were jointly declared OOH Advertisers of the Year at the seventh edition of exchange4media’s Neon Awards for outdoor advertising

Flashed Yesterday: Times Network re- launches Magicbricks Now as Mirror Now

By Priyanka Mehra | Mar 23, 2017

The channel will attempt to cover subjects like Crime, Women’s safety, Traffic woes and civic issues such as Cleanliness, Health, Environment, Power, Water

Will Arnab Goswami's Republic cash in on the growth in the English News Genre?

By Priyanka Mehra & Madhuwanti Saha | Mar 23, 2017

Industry insiders indicate that Republic has already received its license and is expected to launch in the next few weeks

Experts believe digital growth of 25 per cent upwards as programmatic advertising takes centrestage in 2017

By exchange4media News Service | Mar 22, 2017

Digital advertising has continued its impressive growth through 2016 and there seems to be no indication of this pace slowing down this year. The Pitch Madison Advertising Outlook expects digital to grow at 25 per cent in 2017, though industry experts we spoke with feel the growth rate could be even higher

The focus will now be on content solutions rather than media solutions: Michael Kahn, CEO, Performics Worldwide

By Abhinn Shreshtha | Mar 21, 2017

Michael Kahn, CEO of Performics Worldwide, was in Mumbai recently. In an interview to exchange4media, Kahn spoke on the changing nature of performance and digital marketing

By August 2017, experts expect the Indian broadcasting industry to get fully aggressive again

By Madhuwanti Saha | Mar 20, 2017

With the broadcasting industry well on the recovery path post-demonetisation, media experts and broadcasting industry heads are more than hopeful of robust growth

Radio advertising looks forward to a bright 2017

By Abhinn Shreshtha | Mar 20, 2017

The Pitch Madison Advertising Outlook 2017 forecasts a growth of 15 per cent to take radio ad spends close to Rs 2,000 crore. We spoke to heads of radio stations to understand what is driving this growth

Nandini Dias of Lodestar UM India on Festival of Media Asia 2017 Jury

By exchange4media News Service | Mar 18, 2017

Dias has been a long-serving Jury member at Emvies, Effies, Media Abby, Cannes Lion, Spikes Asia, Festival of Media, Press Club of India, and several others

e4m NEONS OOH, 2017: Shortlist Unveiled

By exchange4media News Service | Mar 17, 2017

The upcoming edition of the awards will recognise and reward all the exceptional work in OOH Advertising and Digital Signage done between January 2016-December 2016.

11th Edition of the Pepper Creative Awards to be held in May

By exchange4media News Service | Mar 16, 2017

The entries will be judged by an eminent jury panel comprising Prathap Suthan, KV Sridhar ‘Pops’, and Santhosh Padhi

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