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'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

By exchange4media News Service | Aug 19, 2017

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

e4mrecap: The Week That Was

By exchange4media News Service | Aug 19, 2017

A recap of the most important stories that you may have missed this week

Guest Column: Getting the best out of your app retention strategies: Mukesh Agarwal, RevX

By Mukesh Agarwal | Aug 18, 2017

Most app marketers are shifting focus towards re-engagement and retention, as acquiring new users becomes increasingly difficult and expensive. Learn how to stay ahead of the curve by keeping in mind a few steps

OOH sector hoping for festive cheer

By Abhinn Shreshtha | Aug 18, 2017

The festive season, which begins late August, has traditionally been the strongest period of the year for the sector and OOH players are hoping that it will help offset a slow start to the year.

Our edit meetings are led by data analysts: Rajiv Bansal, CDO & CEO, HT Digital Streams

By Ruhail Amin | Aug 17, 2017

In less than 60 days, Rajiv Bansal, Chief Digital Officer and CEO, HT Digital Streams has chalked out innovative strategies to build new engagement and revenue models for HT digital. Bansal elaborates on this further

Our content strategy is to be micro local: Abraham Thomas, CEO, Radio City 91.1 FM

By Abhinna Shreshtha | Aug 16, 2017

Abraham Thomas, CEO of Radio City 91.1 FM talks about the side effects of various policy decisions during the first half of 2017 and the road ahead for the operator as well as the radio sector in India

Radio Mirchi launches initiative to salute the spirit of India on I-Day

By exchange4media News Service | Aug 16, 2017

This campaign was launched on Friendship Day and will culminate on Independence Day as a salutation to the spirit of India

Brands touch hearts this Independence Day

By Misbaah Mansuri | Aug 14, 2017

From Ola to Badshah Masala, brands are using their position to initiate social change, create dialogue and create capital for meaningful causes.

Virality helped Zoomcar up the ante: Harish Rawat, CMO

By Akshata R Murthy | Aug 14, 2017

The CMO of Zoomcar talked about his marketing experiences and the company’s rather unique on-ground activations

Mathrubhumi kicks off Onam celebrations with Super 10 Panchayat Utsav

By exchange4media News Service | Aug 12, 2017

The 20-day long Onam road show is reaching out to selected 160 panchayats across 14 districts of Kerala

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