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Guest Column: Why I hate to be on Facebook: Ayan Banik, Cheil India

By Ayan Banik | Feb 18, 2017

Banik, Head of Brand Strategy at Cheil India, makes a strong argument against Facebook as a potent mass platform for exhibitionists

Parties should approach ASCI for redressal, says BARC India on ET-Now, CNBC-TV18 Budget coverage saga

By Priyanka Mehra | Feb 17, 2017

ET Now from the Times Group umbrella claims that its rival CNBC TV18 played foul by placing itself on multiple frequencies on Budget Day, and that helped bump up its viewership. CNBC TV18 on the other hand says it played within the rules. The channel has written to IBF, NBA and BARC India complaining that CNBC TV18 made its Budget Coverage feed available on multiple frequencies, which on other days carry its group channels.

What has broadcasters up in arms against TRAI's draft tariff regulations?

By Saif Ahmad Khan | Feb 17, 2017

Telecom Regulatory Authority of India (TRAI) and the broadcasting fraternity are engrossed in a legal fight concerning the validity of the draft tariff regulations.

With the overseas subscription box business growing exponentially, is India ready?

By Shraddha Shirodkar | Feb 17, 2017

“The success of innovative subscription brands, particularly among younger age groups, has disrupted some industries and has challenged established business models,” observed Warc Toolkit 2017, earlier this month

Keshaw Sinha is Sports Flashes CTO

By exchange4media News Service | Feb 15, 2017

The Co-Founder of the sports app and former Chief Technology Officer at Saregama has over 20 years of experience in product and technology

Majority men spend no more than Rs 5000 on V-Day and expect the same from their women: CashKaro survey

By exchange4media News Service | Feb 14, 2017

Amazon, Flipkart, Ferns & Petals are top sites to buy Valentine’s Day gifts; clothing, accessories and dinner emerged top gift choices

Will metros be the new airports for OOH?

By exchange4media News Service | Feb 14, 2017

The latest union budget discussed a number of initiatives but one that should stand out from an OOH industry perspective is about metros being hailed as an emerging mode of transport .

Cigna TTK's health insurance campaign highlights favourable service at all times

By exchange4media News Service | Feb 11, 2017

The aim is to tell consumers that they are partners in the decision making process and build a relationship that drives brand preference

Adman Prasoon Joshi to chair India edition of PromaxBDA Awards 2017

By exchange4media News Service | Feb 09, 2017

Raj Nayak, CEO, Hindi Mass Entertainment – Viacom18, will chair the PromaxBDA 2017 Conference scheduled for May 17-18

Facebook extends Live Video reach with FB Bandstand

By Abhinn Shreshtha | Feb 09, 2017

Facebook has further expanded its efforts in live broadcast with the announcement a new service called FB Bandstand, an integrated space that combines art with technical support to facilitate Facebook Live interactions

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