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Experiential marketing plays key role in Tata Motors' Hexa launch

By Shraddha Shirodkar | Jan 19, 2017

With the Utility Vehicle market recording a growth of 32.6 per cent in 2016-17, Tata Motors hopes to ride the wave with HEXA

Are Indian advertisers ready to combat Methbot?

By Abhinna Shreshtha | Jan 18, 2017

Since December, the US online video advertising ecosystem has been losing around $3-5 million a day in ad revenue due to an extensive fraud ad network called Methbot, which is targeting premium video inventory. Is India ready to combat a scam of this scale?

Guest Column: Creative & digital media buying: The new power couple - Rohan Mehta, Social Kinnect

By Rohan Mehta | Jan 17, 2017

Understanding of media buying and planning in digital is a lot different than in mainline. The basic skillsets required have changed drastically, while mainline was all about relationships and bulk buying, digital is completely driven by platforms, analysis and targeted buying. Hence it becomes all the more important for brands to think of both these factors at the same time, writes Rohan Mehta, CEO, Social Kinnect

TV ad share of consumer durables sector drops by 83% post demonetisation

By exchange4media News Service | Jan 16, 2017

Consumer durables sector has registered a massive dip in television advertising share during the period November 9 to December 25

Guest Column: 2016 was a critical year for the OTT industry: Archana Anand, Z5 Business

By Archana Anand | Jan 14, 2017

With a huge young demographic driving this trend of online consumption via smartphones and affordable mobile data, and a strongly evolving digital payments ecosystem, the OTT space in India is one the world will be watching very closely in 2017 says Archana Anand

Eros International announces film production line-up for 2017-18

By exchange4media News Service | Jan 13, 2017

The pipeline includes more than 50 films across 8 languages and over 40 directors on board

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By exchange4media News Service | Jan 13, 2017

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

Our current market share has been the highest ever at 47.3%: Sanjeev Handa, Maruti Suzuki

By Ruhail Amin | Jan 13, 2017

Sanjeev Handa, VP Marketing , Maruti Suzuki speaks about the big digital push that the company has adopted and how the brand has managed to tackle the rough patch that demonetisation brought with it.

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