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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By exchange4media News Service | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Cannes Lions 2017: The ad festival need not be held at Cannes, says Sir Martin Sorrell

By exchange4media News Service | Jun 24, 2017

WPP founder and CEO Sir Martin Sorrell says the Cannes Lions could be done ‘differently and better’

Cannes Lions 2017: We need to work hard on print advertising, says Girish Agarwal

By Srabana Lahiri | Jun 24, 2017

Girish Agarwal, Non Executive Director of the Dainik Bhaskar Group, and a first-timer at the Cannes Lions festival, gives us his take on it.

Brunch is the only Sunday magazine that continues to survive: Jamal Shaikh

By Dolly Mahayan | Jun 23, 2017

If a Sunday magazine doesn’t leave you feeling happy, what will?

Manthan rolls out new release of its Customer360 platform

By exchange4media News Service | Jun 23, 2017

The solution equips marketers with enhanced customer data platform and advanced analytics capabilities

Roda Mehta to be conferred AAAI Lifetime Achievement Award 2017

By exchange4media News Service | Jun 23, 2017

The Award will be presented to Mehta on July 14, in Mumbai

Social Samosa founders launch ChaiBiscuit.com, a sass and satire content portal

By exchange4media News Service | Jun 23, 2017

The portal aims to be the social laundry bag that brings to the coffee table taboo and socially off-limit topics in a light hearted but hard-hitting manner

93.5 Red FM launches in Surat, Patna; eyes more launches by year end

By exchange4media News Service | Jun 22, 2017

After launching in Jodhpur, Chandigarh and Amritsar, 93.5 Red FM is further cementing its presence in tier II markets, with two new station launches announced

Viacom18 installs art-inspired mobile public toilets across Mumbai

By exchange4media News Service | Jun 22, 2017

Chakachak Mumbai project has been dedicatedly working with the MCGM towards making Mumbai open defecation free

Brands are getting impacted on Twitter in a big way: Rohan Noroha

By Ruhail Amin | Jun 21, 2017

At the recently concluded Indian Digital Media Awards 2017, Rohan Noroha, Industry Manager, Twitter India, spoke about how brands were using social mediums, especially Twitter, as a reliable marketing platform

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