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Amazon.in returns with #MomBeAGirlAgain campaign take 2

By exchange4media News Service | Jul 22, 2017

What’s Your Problem Brand Solutions partnered with Amazon India to create the campaign films with director Sainath Choudhury of Purple Vishnu Films

UC News appoints Cheil India as Integrated Communication Agency on Record

By exchange4media News Service | Jul 22, 2017

The account was awarded to Cheil after a multi-agency pitch

Curtains soon to be up on Drama Juniors Season 2

By exchange4media News Service | Jul 21, 2017

Zee Kannada will air the show from July 22

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

By Neeta Nair | Jul 21, 2017

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Dishum Broadcasting to launch Bhojpuri channel, 'Dishum' on Aug 15

By exchange4media News Service | Jul 19, 2017

The channel will be available across major DTH and cable operators from the first day of its launch

Being legacy free is very liberating: Ritu Kapur, The Quint

By Ruhail Amin | Jul 18, 2017

Ritu Kapur, Founder & CEO The Quint, speaks about the shift from pure-play broadcast to digital publishing

M&E sector expected to touch USD 34.8bn by 2021: EY Report

By exchange4media News Service | Jul 18, 2017

Digital (which includes Digital advertising, advertising on mobile, OTT, etc.) is expected to register the highest growth at 26% CAGR in the 2016-2021 period

e4mSpotlight: Influencer marketing: To trend or not to trend

By Venkata Susmita Biswas and Misbaah Mansuri | Jul 17, 2017

Brands are now looking at achieving substantial marketing objectives with influencer marketing

Roda Mehta honoured with AAAI Lifetime Achievement award

By exchange4media News Service | Jul 17, 2017

Roda Mehta played a legendary and pioneering role in establishing scientific media planning and buying in India

Guest Column: The power of reframing in order to stay relevant: Jaykumar Hariharan, Executive Coach

By Jay Kumar Hariharan | Jul 15, 2017

If you change the way you look at things, the things you look at change, says Hariharan

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