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2017 APAC Effie Awards winners announced; Publicis and BBDO India win Gold

By exchange4media News Service | Apr 24, 2017

TLG India, MullenLowe Lintas Group, BBDO India, Ogilvy India, TBWA\India win Silver; Ogilvy India, McCann Worldgroup India, MullenLowe Lintas Group, Medulla Communications, Ogilvy & Mather win Bronze

Will Amazon & Alibaba face their toughest battle in India?

By Ruhail Amin | Apr 20, 2017

Flipkart’s latest acquisition of eBay has once again put the odds in its favour. The question is: will Flipkart’s move be a game changer of sorts? Will it help domestic players consolidate and emerge as a tough competition for global takeover?

Flipkart buys eBay India biz as part of $1.4 billion fund raising deal

By Abhinn Shreshtha | Apr 11, 2017

Flipkart has raised $1.4 billion from Tencent, eBay, and Microsoft and has acquired eBay India as part of its latest round of fund raising

Effective July 1, 2017, Vineet Gupta will be Group CEO of DDB Mudra; Aditya Kanthy will be Group MD as Madhukar Kamath to step down by December 2017

By exchange4media News Service | Mar 21, 2017

Gupta, currently the Chief Digital Officer, will be appointed as Group CEO (Designate) and Kanthy, currently the Chief Strategy Officer, will be appointed as Group Managing Director (Designate) effective April 1, 2017

Mercedes' New E-Class launch sees unique digital activation with Newsfeed SmartApps

By exchange4media News Service | Mar 06, 2017

In India, Mercedes is the first automobile brand to deploy an interactive post

BBDO,Ogilvy and Mullen Lowe lead APAC Effie Awards as Finalists

By exchange4media News Service | Mar 03, 2017

138 finalists in the running; BBDO Network racks up 45 finalist entries, Ogilvy & Mather and Mullen Lowe follow with 27 and 15 entries, respectively

Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | Jan 27, 2017

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By exchange4media News Service | Jan 19, 2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

How should e-commerce players tweak their communication strategy in 2017?

By Sarmistha Neogy | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

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