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Guest Column: Conversational commerce to transform call centres: Matt Hooper, IMImobile

By exchange4media News Service | Jan 27, 2017

Matt Hooper on why he believes that 'conversational commerce' will revolutionise the contact centre industry in 2017 and beyond

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

Snapdeal comes third in the loss tally with Rs 2,960 crore for FY16, after Amazon and Flipkart

By exchange4media News Service | Jan 19, 2017

Snapdeal’s loss, has reportedly, more than doubled to Rs 2,960 crore in the year ending March 2016 from its Rs 1,328 crore for the year ending March 2015, according to numbers filed with the Registrar of Companies

How should e-commerce players tweak their communication strategy in 2017?

By Sarmistha Neogy | Jan 02, 2017

We spoke to advertising & branding experts to understand, if communication in the e-commerce space in 2016, helped to build brands or was it only discount led...

After MNS, Bose, Saavn, Close-Up, AirBnB, ebay, PayTM, Just Tickets, Jio line up for a slice of ADHM

By exchange4media News Service | Oct 28, 2016

The film not only features some very prominent brands but also is quite active on social media and on-ground promotions through direct interaction with fans

AXN India strengthens its weekend programming with new shows fresh from the US

By exchange4media News Service | Oct 14, 2016

Saurabh Yagnik, Executive Vice-President and Business Head, English Entertainment Cluster, Sony Pictures Networks India, talks about new weekend programming and how has the rebranding been received so far

WPP's Xaxis to acquire Triad Retail Media

By exchange4media News Service | Oct 14, 2016

The deal will establish Xaxis as a significant player in the fast-growing retail media and e-commerce market while providing Triad with access to Xaxis’ technology expertise

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

By exchange4media News Service | Oct 05, 2016

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

With 1.06 bn calls in ecomm sector & 4.6 bn calls for cab booking, Truecaller users witness steep rise: TrueInsights Report 2016

By exchange4media News Service | Sep 27, 2016

The data in this report was aggregated anonymously from incoming and outgoing calls to ecommerce and cab hailing services in India during the period of January 1, 2016 to June 30, 2016.

Is the $100 bn online services market the way to go for Snapdeal?

By Madhuwanti Saha | Jul 11, 2016

Snapdeal forays into the USD 100 billion market of online services with its tie ups with Zomato, Cleartrip, UrbanClap and redBus

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