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Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | Feb 16, 2017

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

Donald Trump's proposed H-1B and Immigration rethink gets over 50k mentions on Twitter

By exchange4media News Service | Feb 08, 2017

Ever since the move to reconsider H-1B regulations, Twitter has witnessed high volume of conversations around hashtags such as #H1B, #H1BVisas and #ImmigrationBan

Arun Jaitley’s first exclusive interview post Union Budget 2017 came out in strong support of rewarding the honest common man, and rural and infrastructure policies

By exchange4media News Service | Feb 06, 2017

In his first interview about the Union Budget 2017, Finance Minister spoke exclusively to Times Now’s Rahul Shivshankar and Navika Kumar, where he emphasised on the objectives of the Union Budget.

Nike CEO slams Trump's Muslim immigrant ban

By exchange4media News Service | Feb 01, 2017

The latest to join the growing number of voices against the ban is sportswear brand and retail giant Nike. In a letter written by the brand's president and CEO Mark Parker, the chairman called upon the core values of the brand as ammo and reassurance against the act.

Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By Sanjay Mehta | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Guest Column: What is happening to Western democracy, and is it all the media's fault? - Jim Egan, BBC Global News

By Jim Egan | Jan 03, 2017

Against this background of post-truth politics, fake facts and filter bubbles, the value of reliable, non-partisan sources of news to audiences is rising, writes Jim Egan, CEO, BBC Global News

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By Naresh Gupta | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Winners Speak @ IPRCCA 2016

By exchange4media News Service | Dec 17, 2016

Value360 Communications Pvt Ltd was awarded the Specialist Consultancy of the Year while Adfactors PR won the PR Consultancy of the Year. The Godrej Corporate Communications team won the In-house Team of the Year, also winning one Gold metal

Adfactors PR, Value360 Communications, Godrej big winners at IPRCCA 2016

By exchange4media News Service | Dec 16, 2016

In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals alongwith 6 special awards as exchange4media recognized the contribution and success of the PR industry.

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