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Guest Column: Digital- Your best bet in this VUCA world: Sanjay Mehta, Mirum (India)

By Sanjay Mehta | Jan 04, 2017

Sanjay Mehta on digital being the smart marketers choice in these uncertain times

Guest Column: What is happening to Western democracy, and is it all the media's fault? - Jim Egan, BBC Global News

By Jim Egan | Jan 03, 2017

Against this background of post-truth politics, fake facts and filter bubbles, the value of reliable, non-partisan sources of news to audiences is rising, writes Jim Egan, CEO, BBC Global News

Guest Column: In 2017, social media platforms to invest in transparent and platform agnostic measurements: Naresh Gupta, Bang in the Middle

By Naresh Gupta | Jan 02, 2017

Naresh Gupta, CSO, Bang in the Middle, speaks about events which made 2016 interesting and memorable and if 2017 will usher in some stability

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

Winners Speak @ IPRCCA 2016

By exchange4media News Service | Dec 17, 2016

Value360 Communications Pvt Ltd was awarded the Specialist Consultancy of the Year while Adfactors PR won the PR Consultancy of the Year. The Godrej Corporate Communications team won the In-house Team of the Year, also winning one Gold metal

Adfactors PR, Value360 Communications, Godrej big winners at IPRCCA 2016

By exchange4media News Service | Dec 16, 2016

In all, 41 metals were given away, including 16 Gold metals, 15 Silver metals and 10 Bronze metals alongwith 6 special awards as exchange4media recognized the contribution and success of the PR industry.

Facebook & Google scamper to battle fake news as outcry rises

By Abhinn Shreshtha | Nov 30, 2016

Since the past two weeks, Google, Twitter and Facebook have been stepping up the fight against fake and malicious content as critics say that the proliferation of such content on their platforms could have been one of the factors influencing the outcome of the US election in favour of Republican candidate Donald Trump

Guest Column: The importance of your personal currency: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 29, 2016

Just like with any brand, building your personal currency too takes careful planning and strategizing. One sees examples of successful individuals who have used this concept exceptionally well everywhere – however, to create and use your personal currency, the only ground rule is that it must be interesting and focused, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Shortlist for IPRCCA 2016 unveiled

By exchange4media News Service | Nov 29, 2016

The award process for IPRCCA 2016 is adjudicated by a thirteen-member jury led by Senjam Raj Sekhar, Head of Corporate Communications, Flipkart

e4m Conclave 2016: If you want to make a success in emerging India, get a great local insight: Pradeep Dwivedi, Sakal Media

By exchange4media News Service | Nov 18, 2016

At the exchange4media Conclave 2016, Pradeep Dwivedi, CEO, Sakal Media, talked on ‘Connecting brands with emerging India – leveraging emotions beyond technology’ where he talked about how brands can connect to grassroot level and with different segments of the audience

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