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Time Magazine's Top 25 Influential People on Internet has no Indian name, no, not even PM Narendra Modi

By exchange4media News Service | Jul 05, 2017

Prime Minister Narendra Modi had featured in the list in 2015 and 2016

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

Guest Column: In PR, as in politics, sharpness matters: Parul Sharma

By Parul Sharma | Jun 12, 2017

Kudos to Team Modi for his savvy presence on Twitterscape, says the leading communications specialist and former Head of Corporate and Marketing Communications, Star India

Sharing is caring: Ola Share registers 500% growth in one year

By exchange4media News Service | Jun 06, 2017

According to a research, Ola Share has effectively reduced 12 million kilograms of carbon dioxide and saved over 7 million litres of fuel with the distance travel by cabs reduced by 84 million kilometres since its inception

PM Modi third most followed world leader on Twitter: Burson-Marsteller Study

By exchange4media News Service | Jun 02, 2017

Pope Francis leads as world leader on Twitter, which has emerged as prime social media network for leaders across the world

Donald Trump's 'covfefe' Tweet breaks the internet

By exchange4media News Service | Jun 01, 2017

US President’s tweet has the world guessing the meaning of ‘covfefe’

Donald Trump Vs Media: Courageous journalism or fake news?

By Ruhail Amin | Mar 03, 2017

There has been an uneasy equation between the White House and the major media houses like New York Times, CNN, and Washington Post etc. The interesting part is that President Trump has never been apologetic of his open war with media, which is unlikely to end anytime soon

If you are a website or a media owner that is entirely funded by digital advertising, you will go bust in 3-5 years: Paul Rossi, President, The Economist Group

By exchange4media News Service | Mar 01, 2017

At the unveiling of the first DANe4mreport, Rossi spoke about mega digital trends, his predictions for brands and media industry in the near future, and more

enba 2016: Pressmen try to balance Lakshmi and Saraswati in the news business while redefining TRPs

By Saif Ahmad Khan | Feb 28, 2017

enba 2016 hosted a panel discussion on the theme ‘Redefining TRPs: Trust & Respect Points’ moderated by Madhavan Narayanan.

Pitch Madison Advertising Report 2017: Seven meta trends for marketers by Tata's Harish Bhat

By exchange4media News Service | Feb 16, 2017

For Marketers who often tend to go trend-spotting to help their brands get the right mix of things the brand custodian of one of India’s oldest and most formidable organisations, Tata Sons may just be the right person to point out these trends. Here are the seven meta trends given by Harish Bhat, Brand Custodian, Tata Sons that will shape the face of global marketing in 2017.

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