There is lack of innovation and disruption in the merchandising space: Bhavik Vora, Founder, Black White Orange Brands

Vora and Indranil Blah, CEO, Mumbai City FC, ISL were key speakers for the session on merchandising and licensing in India at BW Applause Awards

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Guest Column: An A-Z of best licensing practices for brand owners: Rohit Sobti, Brand Monk Licensing

Rohit Sobti, CEO & Co-Founder of Brand Monk Licensing, shares thoughts on the licensing trend in India

Spider-Man: Homecoming mania ropes in up to 60 brands and seven media partners

This is among the highest brand associations for a Hollywood film in India with a slew of brands like Dell, Disney and OPPO tying up with the recent r...

Blaise Fernandes takes over as President & CEO of Indian Music Industry

The position was previously occupied by Vijay Lazarus who was with Indian Music Industry for over a decade

Hyperspace India elevates Arti Singh to VP- National

She will be responsible for Hyperspace’s end-to-end service sphere, providing comprehensive retail and shopper marketing solutions to clients

We are constantly looking at alternate content and programming initiatives: Kamal Gianchandani, CEO, PVR Pictures

The CEO of PVR Pictures talks about the new partnerships, the GST effect on theatres, selling off its stake in blueO and more

Universal Music India appoints Preeti Nayyar as Vice President

Preeti Nayyar aims to rapidly scale business at Universal as VP, New Business Development

Amar Butala joins Fox Star Studios as Chief Acquisition Officer

Butala to drive the Content Acquisition & Alliance Agenda for Fox Star Studios

It's a branded channel which pushes the Disney brand and its philosophy: Abhishek Maheshwari, Disney Media Networks

Disney India launches its first youth HD English Entertainment channel called 'Disney International HD' to cash in on its growing HD base

Digital or retail store, customer’s seamless journey is our main focus: Jiten Mahendra, VP Marketing, Max Lifestyle

Mahendra also gives a sneak peek of a major digital move that the brand plans to make in a month or two

Abhishek Maheshwari appointed Country Head of The Walt Disney Company, India

He will now be responsible for all of Disney’s businesses reporting to Mahesh Samat, Executive Vice President & Managing Director, Walt Disney Interna...

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...

Nielsen launches new service to measure streaming viewership

The service will include ratings, reach, frequency and segmentation reporting

We don't want to push ads on kids: Vinoth Chandar CEO,ChuChuTV

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer...