OnePlus, Amazon and 42 brands team up with Star Wars: The Last Jedi

The team has collaborated with 44 brands including OnePlus, Celio, Hasbro, Lego, Funskool, Amazon, Myntra, Scholastic, Hamleys and Tata Motors amongst...

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

With Disney-Fox $60 bn merger closing in, 21CF promotes Uday Shankar as President, Asia operations

With Disney and 21st Century Fox reported to close a $60 billion merger deal next week, Shankar will now lead Fox’s video businesses across all of Asi...

We aim to further strengthening our presence in the global market: Andesh Bhatti, Collectcent

Andesh Bhatti, Founder & CEO, Collectcent shares his insights on the role of big data analytics in the advertising space, what Collectcent has achieve...

Decoding Sony's Plan B

Scaling up SET and strengthening the network’s Digital and Sports play constitute the gameplan for NP Singh, CEO, Sony Pictures Networks India, as SPN...

Amrita Pandey elevated to Regional Head - Media Distribution & OTT, South Asia, Walt Disney Co.

Will be responsible for driving all digital and OTT partnerships, content licensing and broadcast network distribution across the Indian subcontinent

BARC Wk 44: Motu Patlu movies get Nick to the top spot in kids genre

Four films of ‘Motu Patlu’ helped Nick to make it to the top 5 Kids Channels list with 123.8 million impressions, nearly 30% more than Disney Channel...

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

Nachiket Pantvaidya promoted Group COO at Balaji Telefilms

Balaji Telefilms has approved the appointment of Nachiket Pantvaidya as Group COO, at their board meeting held recently

21st Century Fox in talks with Walt Disney Co. to sell assets including Star and Nat Geo

21st Century Fox will be left with just news and sports if the talks reach its logical conclusion

Abhishek Maheshwari appointed Country Head of The Walt Disney Company, India

He will now be responsible for all of Disney’s businesses reporting to Mahesh Samat, Executive Vice President & Managing Director, Walt Disney Interna...

Thor: Ragnarok associates with Amazon, Myntra, Pantaloons, Oppo to capture Marvel mania

To extend the excitement and anticipation around Thor: Ragnarok beyond the screens and spread Super Hero thrill into the daily lives of fans, Disney I...

It was a happy Diwali, ad spends report 15-20% increase over last year : Experts

This much-needed recovery and increase in spends will help the advertising industry experience an overall growth of around 10-12 per cent over last ye...

We don't want to push ads on kids: Vinoth Chandar CEO,ChuChuTV

Chandar tells exchange4media that the brand’s increasing popularity around the world has propelled them to dive into the business of creating consumer...

KBC has claimed nearly 50 per cent share of Hindi GEC primetime-viewership: Zapr Analysis

The Amitabh Bachchan hosted show has claimed nearly 50 per cent share of Hindi GEC primetime-viewership with as high as 37.21 million viewers for a si...

Nielsen launches new service to measure streaming viewership

The service will include ratings, reach, frequency and segmentation reporting

Accenture appoints Nikki Mendonça as President of Intelligent Marketing Operations

Mendonça will manage a global team focused on helping Accenture clients activate, operate and scale marketing programs to deliver increased performanc...