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Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By exchange4media News Service | Dec 07, 2016

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Star Movies to premier Disney's 'The Jungle Book' in India

By exchange4media News Service | Nov 25, 2016

Disney’s ‘The Jungle Book’ will premiere on Star Movies, Star Movies HD and Star Movies Select HD on Sunday, 27 November at 1pm and 9pm

Macmerise appoints Insomniacs as its digital agency

By exchange4media News Service | Nov 14, 2016

Macmerise has set a specific brief for the agency, including the need for enhancement of organic traction for the social media pages along with a steep rise in product sales

Bindass goes 3D from November 5; 10 new shows to celebrate its 10th year

By exchange4media News Service | Nov 03, 2016

Bindass is all set for a new 3D look from November 5 onwards with fresh new content including the return of its IP ‘Beg Borrow Steal’ and ‘The Trip’ with more emphasis on social media platforms

GreedyGame appoints Ankit Rawal as VP, Revenue

By exchange4media News Service | Oct 27, 2016

Prior to entering the mobile advertising industry he’s worked with top companies such as Microsoft and Oracle.

India will have to wait to see deals of AT&T-Times Warner scale, say experts

By Abhinn Shreshtha | Oct 26, 2016

According to analysts, India is still some time away from seeing cross ownership deals like this even as content becomes increasingly important

Mahesh Samat Returns to The Walt Disney Company, succeeds Siddharth Roy-Kapur

By exchange4media News Service | Oct 25, 2016

Samat will resume management of all Disney businesses in India (except ESPN), with all local business segments reporting to him

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Fox Networks Group announces new leadership structure

By exchange4media News Service | Oct 18, 2016

New focus will be driven through three main pillars - the channel and brand strategy, on-air communication and original productions

Vinay Hegde joins Madison Media as SVP, Buying

By exchange4media News Service | Oct 18, 2016

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

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