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Transforming legacy brands into digital-first is like changing the wheels of a moving car: Deepak Lamba, Worldwide Media

By Ruhail Amin | May 22, 2017

Legacy brands are fast transforming to stay relevant. Recently Worldwide Media (WWM) forayed into video content by rolling out 'Famously Filmfare', a first-of-its-kind celebrity chat show, on both television and digital platforms. This was followed by the launch of a travel show, which will premiere on Discovery Channels

Discovery Networks appoints Sameer Rao as VP - Real World Products, South Asia

By exchange4media News Service | Nov 22, 2016

Rao will lead content curation, audience development, creative and original content forDiscovery’s Real World product suite

Factual entertainment space heats up, adex expected to rise up to Rs. 1,225 cr

By exchange4media News Service | Oct 26, 2015

The factual entertainment genre will see the arrival of three new entrants, i.e. Living Rootz, Sony BBC Earth and Insight, in India. While it accounted for Rs. 310 crore of the total adex of Rs.15,500 crore in 2014, it is expected to grow exponentially in this year. exchange4media takes a look behind the reason for the surge in new entrants and the growth prospect in this market

Every year Goafest has been bigger and better for Discovery: Rahul Johri

By exchange4media News Service | Apr 09, 2015

Goafest is the only festival of its kind in India, both in terms of scale and form that offers a platform to showcase and reward the best work in the industry. It has been an ideal platform for Discovery to launch six unique content channels, says Discovery’s Rahul Johri

Discovery India revamps Turbo with new content and identity

By exchange4media News Service | Nov 28, 2014

Discovery has transformed Turbo into a Premium English Entertainment Channel for Men, expanding its content offering to reflect the passions, desires & interests of the aspirational male audience

Discovery firms up India growth strategy with exclusive programming

By exchange4media News Service | Aug 30, 2014

Discovery will focus more on Indian content. The company plans to soon launch more than 100 multi-genre series across its 11 differentiated networks

Discovery’s three new channels go on air from today

By exchange4media News Service | Aug 02, 2014

Hindi entertainment channel ID - Investigation Discovery & two HD channels – TLC HD World and Animal Planet HD World go on air from today. With this, Discovery’s network portfolio now includes 11 channels

TheOneAlliance launches 7 new channels in its bouquet

By exchange4media News Service | Jun 16, 2014

MSM & Discovery Communications will be making heavy investments in MAX 2, a contemporary Hindi Movie channel showcasing great Indian cinema, PIX HD, AXN HD and, a new entertainment channel from the MSM stable

Discovery announces launch of three new channels in India

By exchange4media News Service | May 31, 2014

The new channels include a new concept Hindi entertainment channel ID - Investigation Discovery. The company is expanding its HD offering with the launch of TLC HD World and Animal Planet HD World

Rewind 2013: Digitisation marks a turning point for the TV industry - Rahul Johri

By Rahul Johri | Jan 01, 2014

Innovation has become more significant than ever. How a channel markets itself will define its success. It's no longer about buzz; conversation & community are important, says Discovery Networks' Johri

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