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Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi

By exchange4media News Service | May 02, 2017

Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organization to pursue other opportunities

NIVEA MEN kicks off new campaign #CoveringUpFails

By exchange4media News Service | Nov 28, 2016

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

By exchange4media News Service | Oct 01, 2016

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

DigitasLBi wins digital mandate for Orient Electric

By exchange4media News Service | Sep 08, 2016

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

DigitasLBi wins digital mandate for Aprilia in India

By exchange4media News Service | Aug 30, 2016

The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Neo@Ogilvy appoints Deepankar Kapoor as VP, Head of Strategy-India

By exchange4media News Service | Jun 14, 2016

Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business - creative, content, media, technology and CRM providing solutions for a roster of blue chip brands

DigitasLBi wins Tata CLiQ's Digital mandate

By exchange4media News Service | Jun 07, 2016

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

DigitasLBi interacts with students on use of digital technology

By exchange4media News Service | May 21, 2016

With this, DigitasLBi aimed to help the young guns understand different uses of technology, the impact it has on their lives and how they could be responsible digital users

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