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NIVEA MEN kicks off new campaign #CoveringUpFails

By exchange4media News Service | Nov 28, 2016

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

By exchange4media News Service | Oct 01, 2016

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

DigitasLBi wins digital mandate for Orient Electric

By exchange4media News Service | Sep 08, 2016

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

DigitasLBi wins digital mandate for Aprilia in India

By exchange4media News Service | Aug 30, 2016

The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Neo@Ogilvy appoints Deepankar Kapoor as VP, Head of Strategy-India

By exchange4media News Service | Jun 14, 2016

Kapoor comes to Neo@Ogilvy with work experience that is richly diverse and spans eight years in digital strategy and planning. Kapoor has worked on multiple aspects of this business - creative, content, media, technology and CRM providing solutions for a roster of blue chip brands

DigitasLBi wins Tata CLiQ's Digital mandate

By exchange4media News Service | Jun 07, 2016

The agency will be responsible for the launch and subsequent ongoing digital creative campaigns

DigitasLBi interacts with students on use of digital technology

By exchange4media News Service | May 21, 2016

With this, DigitasLBi aimed to help the young guns understand different uses of technology, the impact it has on their lives and how they could be responsible digital users

DigitasLBi India empanelled as LinkedIn Certified Custom Apps Partner for APAC

By exchange4media News Service | May 05, 2016

These partners work with LinkedIn and create unique brand experiences that engage customers and prospects to help marketers connect with their target audience by building custom apps, campaigns, and innovative social solutions that leverage LinkedIn’s data and APIs

Vineet Singh joins DigitasLBi India as Client Partner, Delhi

By exchange4media News Service | Apr 20, 2016

He will report to Prithviraj Banerjee, Head of Agency, India, DigitasLBi

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