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Flashed Yesterday: Mindshare, Red Fuse Communications, Colgate Palmolive, Star India win big at IDMA'17

By exchange4media News Service | Jun 18, 2017

Indian Digital Media Awards (IDMA)honour the best work done across digital and mobile media

Stub it out! World No Tobacco Day campaigns urge people

By exchange4media News Service | Jun 03, 2017

Orient Electric's #StubTheHabit, ViacomTV18-Ketto, Arre and Bajaj Allianz ads stand out for their relatability

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

Himani Kapadia appointed as CEO, India, SapientRazorfish and DigitasLBi

By exchange4media News Service | May 02, 2017

Charulata Ravi Kumar, who led the SapientRazorfish India business, moves on from the organization to pursue other opportunities

NIVEA MEN kicks off new campaign #CoveringUpFails

By exchange4media News Service | Nov 28, 2016

Targeting men’s habit of relying on quick fixes and shortcuts to take care of all of their problems, including that of body odour, the campaign brings alive the reality of these ‘failing cover ups’. It also aims to educate men on the importance of solving issues at the root by not depending on deodorants, as they only cover up body odour

DigitasLBi elevates Mark McDonald, Sabah Iqbal and Pooja Gosain

By exchange4media News Service | Oct 01, 2016

In their new roles McDonald and Iqbal will continue to report into Prithviraj Banerjee as they will take on larger responsibilities to partner him in managing respective business units in the region. Gosain will continue to report into McDonald

DigitasLBi wins digital mandate for Orient Electric

By exchange4media News Service | Sep 08, 2016

Being handled by agency’s Delhi office, the mandate involves developing a comprehensive communication strategy for Orient Electric and increasing its digital footprint across channels

DigitasLBi wins digital mandate for Aprilia in India

By exchange4media News Service | Aug 30, 2016

The agency will be responsible for creating a digital presence for the brand and take on subsequent product launches in the future

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

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