We don't want to play the aggregator game: Karan Bajaj, Discovery

Discovery Communications India looks to bring out social and mobile-first digital channels starting with military-themed Veer and female activist-cen...

Co-branded marketing media spends for Hindi films Rs100 cr a year: ESP Properties Report

ESP Properties, the sports and entertainment programming specialist arm of GroupM, released the first edition of the entertainment marketing report, S...

USP not consistent; can be copied: Rahul Balachandran, YLG Salon

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

NewsCode has 350+ field reporters and 18k+ village level entrepreneurs: Apurv Swarup, Co-Founder

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swar...

CogMat wins digital mandate for Lohiya Group’s Gold Drop and Sooprlife brands

The agency will manage the brands’ entire digital media duties, including Social Media Management, Search Engine Optimisation, Influencer Marketing, M...

Guest Column: Set your digital marketing strategy apart from your competitors: Patel Nasrullah, Peerbits

Smart Insights and Technology for Mobile (TFM) conducted a survey on 609 companies which indicates that 44 per cent of businesses surveyed do not have...

Technology is a disruptive innovation for media: Experts

Experts discuss how digital,technology and media joined hands to build a business model which has the ability to be agile, adaptable and is designed t...

Digital Media Veteran Krishna Mohan Jha launches new venture, Nine Triangles

Krishna Mohan Jha, a senior talent in the Digital Media space, has moved to an entrepreneurial role and launched his own venture, “Nine Triangles”

India at number 4 in Top 10 contributors to global ad spend growth 2017-2020: Zenith report

Forecast is that there will be 20.4 % growth in internet advertising in India in 2018, compared to 8.4% growth for the market as a whole. By 2020, int...

The battle that print industry fought in 2017

Demonetisation, GST, restrictions on press freedom and the race with digital mediums impacted the industry hard

e4mrecap: The week that was

We list a few important stories that you may have missed in the week gone by

Lokmat's ability to take stand for people has kept it relevant for 100 years: Vijay Darda, Group Chairman

A new print edition in Delhi and news websites in various regional languages like Bengali, Punjabi and south languages will mark the beginning of Lokm...

D-Day for exchange4media Conclave South today!

The umbrella theme for the South Conclave this year is ‘Making Brands Purposeful’

Arthur Bastings, President and MD, Discovery Networks APAC, quits

Arthur Bastings, President and Managing Director, Discovery Networks Asia-Pacific, will be serving a notice period till December 31

exchange4media Conclave South is one day away; here are the panelists!

Panelists will discuss the topics 'Speaking the Purpose Language' and 'The Experience Economy : The Battle Ground Changes'.

Here's looking at India's first adult diaper ad

The ad is targeted at caretakers of senior citizens and not the senior citizens themselves

Digital media will overtake TV as a preferred medium of entertainment: Founder Pocket Aces

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium...