Budweiser launches equity campaign to mark a decade in India

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

IAA tour of Israel to focus on imbibing start-up culture

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher v...

Fake news, verification and transparency issues have not pegged growth of FB and Google: Sir Martin Sorrell

Following the recent release of WPP half-year results, Sir Martin Sorrell says that the importance of duopoly continues in WPP’s media investment; exp...

Brands liven up Ganesh Chaturthi festivities with creativity and devotion

Vodafone, Lokmat, Shemaroo Entertainment and Ford dished out interesting and engaging campaigns to usher in Ganesh Chaturthi festivities

B Srinivasan, MD, Vikatan Group appointed as Director of FIPP Board

The FIPP Management Board appointed Srinivasanalong with Dr. Hans H. Hamer of Axel Springer SE and Jennifer Savage of Time Inc. as Directors in its la...

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO, Droom

A Rs 225 cr marketing budget is a good problem to have: Sandeep Aggarwal, Founder & CEO. Droom Droom has assigned Rs 100 crore for TVCs alone

Creativeland Asia restructures as a group; brings in Rana Barua as CEO

Rana to drive business for the Group across its verticals of Creativeland advertising, Baaash Digital, Creativeland Pictures and Creativeland Hospitai...

A good customer experience turns a casual customer into a loyal one: Anand Narang, Bata India

Narang, VP, Marketing at Bata India on how the footwear brand became a household name across India and its new campaign

BMW Motorrad appoints DigitalF5 as its creative marketing agency in India

DigitalF5 to manage creative, internet, social content and digital media buying for BMW Motorrad in India

MSL India Announces New Video, Social and Content Leadership Roles

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

Guest Column: The Four Faces of a CEO: Piyush Sharma

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite...

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

Content Marketing is the new wave of disruption in global business market, says Singh

Fortis is for profit but not for profiteering: Jasrita Dhir, Head-Branding & Marketing

The Head of Branding and Marketing at the healthcare giant gives insight into building the brand for health and well-being.

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

Our next acquisition will be a digital marketing agency: Harris Thajeb, Chairman, DAN Indonesia

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb ta...

ICMA 2017: Music has the power to bring the brand message alive: Kartik Kalla, 91.1 FM

Kartik Kalla, EVP and National Programming Head at 91.1FM, gives his views on why audio as a format for marketing cannot be discounted