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Pitch Madison Advertising Report 2017: You can't have a successful sporting league without the pipeline: Sundar Raman, Reliance Sports

By exchange4media News Service | Feb 17, 2017

Sundar Raman, CEO of Reliance Sports, delivered a talk on ‘Sports beyond Cricket’ where he shared pointers on how sports in India can advance and how brands can contribute to the cause

TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report

By exchange4media News Service | Feb 16, 2017

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

iCubesWire wins social, creative, and performance marketing mandate for Rentickle

By exchange4media News Service | Feb 15, 2017

iCubesWire will partner with Rentickle to drive traffic to Rentickle.com, increase the company’s social base, boost reputation, and up visibility among the young, independent professionals

India's advertising expenditure to grow by 10 per cent in 2017, forecasts GroupM report

By exchange4media News Service | Feb 15, 2017

"Digital is leading the Adex growth with a 30 per cent growth, while TV continues to be the largest medium in the mix," says CVL Srinivas, CEO, GroupM South Asia

Leveraging digital technology, Express will bring credible journalism into new markets: Anant Goenka

By Saif Ahmad Khan | Feb 10, 2017

Labelling itself an international news brand, Goenka’s Express Group is set to make its presence felt in regional markets.

Sunil Rajshekhar joins IPSMF as CEO

By Priyanka Mehra | Feb 10, 2017

He was CEO of Times Group company - Metropolitan Media Co Ltd (MMCL) in his last assignment. At MMCL, he was primarily responsible for turning around the loss-making acquisition - Kannada daily Vijay Karnataka into one of Times Group's most profitable brands.

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

By exchange4media News Service | Feb 09, 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

Mindshare hires Zaheer Travadi as partner for FAST, South East Asia

By exchange4media News Service | Feb 09, 2017

In this new role, Travadi will report into Maneesheel Gautam, Digital Leader of Mindshare South East Asia. He will focus on establishing Mindshare as the champion in digital targeting with data and measurement, enabling the agency’s portfolio of brands to adapt to FAST digital growth models that are unique to the region

Priya Mukherjee to spearhead Distribution at Arnab Goswami's Republic

By exchange4media News Service | Feb 04, 2017

Priya moves from Bloomberg Quint where she was the TV distribution head

Turner International and Bigballs Media sign Strategic Equity Investment

By exchange4media News Service | Feb 02, 2017

First investment for Turner International’s new Digital Ventures & Innovation Group strengthens Turner’s digital sports presence

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