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Guest Column: Impact of GST on Digital Advertising: Nitin Gupta, Xapads Media

By Nitin Gupta | Jul 26, 2017

After GST, the overall ad share of the digital media is expected to reach 24 percent by 2020, means 100 percent more (double) to its contribution in the Pre-GST era

Guest Column: Content Marketing is the next wave in the communication space: Ritesh Singh, #ARM Worldwide

By Ritesh Singh | Jul 25, 2017

Content Marketing is the new wave of disruption in global business market, says Singh

Guest Column: The Four Faces of a CEO: Piyush Sharma

By Piyush Sharma | Jul 25, 2017

Piyush Sharma, former CEO – New Initiatives, ZEEL, dissects monomyths and talks about the various driving forces that make people eligible for C-suite roles

More than 80% of our transactions are digital now: Ravi Santhanam, CMO, HDFC Bank

By Neeta Nair | Jul 25, 2017

Santhanam elaborates on why it made perfect sense to launch #StartDoing, a digital-only campaign for HDFC Bank

MSL India Announces New Video, Social and Content Leadership Roles

By exchange4media News Service | Jul 25, 2017

The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise

IAA tour of Israel to focus on imbibing start-up culture

By Venkata Susmita Biswas | Jul 24, 2017

International Advertising Association India Chapter (IAA) kicked off the week-long IAA CEOs Tour to Israel on July 23

92.7 BIG FM launches campaign for music show, #Salim, hosted by Salim Merchant

By exchange4media News Service | Jul 21, 2017

The campaign, created by Grey Group India, will air across TV and digital platforms

Pocket Aces forays into China

By exchange4media News Service | Jul 20, 2017

Enters an exclusive partnership with WebTV Asia to launch content on Alibaba-owned Youku Tudou

International Advertising Association India Chapter announces IAA CEOs Tech Tour of Israel

By exchange4media News Service | Jul 19, 2017

25+ CEOs from India’s leading Media houses and agencies set to visit Israel as part of the delegation

Budweiser launches equity campaign to mark a decade in India

By exchange4media News Service | Jul 17, 2017

Developed by New York based creative agency Anomaly, the campaign is a bold and unapologetic narrative of the brand’s story

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