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Guest Column: The 6 critical dimensions of Digital Advertising: Malik Gilani, Esar Media and Advertising

By Malik Gilani | Sep 20, 2017

Consumers have varied tastes and to not be at par with their dynamic preferences is a serious offence in the digital advertising world

Shift from e-commerce to m-commerce accelerating in India

By Ruhail Amin | Sep 20, 2017

According to a recently released comScore report, digital media usage time is primarily driven by mobile apps with smartphone apps in developed markets accounting for half of all time spent

This festive season, Flipkart and Amazon India indulge in advertising blitz

By exchange4media News Service | Sep 18, 2017

Both e-commerce majors have been prominent in the Broadcast Audience Research Council (BARC) Top 10 Brands list for the last three weeks

Saffola Masala Oats' new campaign urges Indians to snack healthy

By exchange4media News Service | Sep 16, 2017

In India, about 42 per cent people eat unhealthy according to a recent Saffolalife study

WATConsult-Godrej take humorous route for #SuitUpToAllergy digital campaign

By exchange4media News Service | Sep 16, 2017

The ad promotes Godrej’s Eon Front Load Washing Machine - Allergy Protect

iCubesWire appoints Sabareesh Moorthy as Head-RDX sales and trading desk

By exchange4media News Service | Sep 14, 2017

Moorthy to head the full agency sales account in Mumbai

Viaan Industries appoints DAN's Columbus India to handle digital duties for chasebid.com and MatchIPL

By exchange4media News Service | Sep 14, 2017

The assignment will involve using Columbus India expertise in the digital ecosystem for customer acquisition, demand generation, digital media and real-time data analytics

How will storytelling rescue advertising in the digital age?

By Nishant Saxena | Sep 13, 2017

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

Top five ads going viral this season

By Misbaah Mansuri | Sep 12, 2017

Among the spate of ads that recently hit social media , ad campaigns from HUL, Quaker Oats, Badshah Masala, Big Bazaar and D’décor got people talking

Paytm Mall to spend Rs 100 crore-plus across media on new TVC

By exchange4media News Service | Sep 09, 2017

Conceptualised by McCann Worldgroup under the creative supervision of Kapil Batra, the TVC features a rejuvenated jingle by popular artist Jasleen Kaur

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