Search Result : Digital Media News

Guest Column: Programmatic advertising to grow 31% faster than other digital media channels: Ashish Shah, Vertoz

By Ashish Shah | Jan 19, 2017

A double-digit growth in the industry this year proves that programmatic is leading the race for online advertising in India, writes Ashish Shah, Founder & CEO of Vertoz .

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | Jan 19, 2017

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

'Mangaaoo dil se' campaign by Motivator launches in Mumbai

By exchange4media News Service | Jan 14, 2017

First phase of campaign for startup highlights food as an experience

Header buying, programmatic direct – key programmatic trends for 2017, say experts

By exchange4media News Service | Jan 13, 2017

Online video is one medium that has taken the digital world by storm. But what is the scope of automated buying in this space? According to experts we spoke with, the scope is immense.

Guest Column: Digital revolution has created a tectonic shift across industries: Ranjeev Vij, Zeno India

By Ranjeev Vij | Jan 12, 2017

Ranjeev Vij, Head of Digital Innovation and Strategy, Zeno India, lists 5 rapidly emerging trends that will dominate Digital PR in 2017

WATConsult turns 10, celebrates in style!

By exchange4media News Service | Jan 12, 2017

The agency celebrated by launching two new initiatives—a CSR campaign and a decision to hire differently-abled individuals

Guest Column: 2016 was a game changer year for the film exhibition business: Rahul Puri, Mukta Arts

By Rahul Puri | Jan 07, 2017

Rahul Puri, MD, Mukta Arts, on demonetisation, curb on piracy, and big international digital entities Netflix and Amazon Prime Video making the film market more dynamic and fierce than ever before

DB Digital is second largest digital media group in India: ComScore Ratings

By exchange4media News Service | Jan 05, 2017 continues at the second place as the second largest news site in India with 820 million Page Views

Hungama Digital foresees Digital Twins, Big Data, On-demand Apps key for 2017

By exchange4media News Service | Jan 05, 2017

Hungama Digital Services (HDS) predicts how key trends in digital media and technology will impact advertising in 2017

Guest Column: 2017 will see an explosion of video content in every format possible: Rajiv Dingra, WATConsult

By Rajiv Dingra | Jan 03, 2017

The social and digital media entrepreneur lists key trends for 2017 in the digital and social media space