Search Result : Digital Media News
 

Unilever, Shell, Volvo among cos. that support global rollout of GroupM's viewability standards

By exchange4media News Service | Aug 18, 2017

Hulu, Spotify, Teads, comScore, DoubleVerify, Integral Ad Science and Moat among first publishers and tech partners embracing global push for higher viewability partners to study performance metrics for social and newsfeed video

IPL media rights auction sees 20 takers already

By exchange4media News Service | Aug 17, 2017

Around 20 companies such as Star India, SPN, Amazon Seller Services, Reliance Jio Digital Services, Twitter, Facebook, ESPN Digital Media (India), Times Internet, GroupM, Yupp TV and Discovery Networks have reportedly participated in buying bidding documents for IPL media rights

Our next acquisition will be a digital marketing agency: Harris Thajeb, Chairman, DAN Indonesia

By Venkata Susmita Biswas | Aug 16, 2017

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward

Ruchira Bose quits Travel+Leisure; joins POPxo as Managing Editor

By exchange4media News Service | Aug 14, 2017

Bose was earlier the Editor- in-Chief of Travel+Leisure - India and South Asia where she led the creative and strategic direction for the brand across multiple platforms

Racold appoints WATConsult as its Digital Agency

By exchange4media News Service | Aug 11, 2017

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers

Madison Media strengthens digital leadership team with two key appointments

By exchange4media News Service | Aug 10, 2017

Shobhit Gaur joins the agency as head of North Digital and Sandeep Prabhudesai as South Digital and Analytics lead

Ziox to pump Rs 100 cr in marketing, hires actor Sushant Singh Rajput

By exchange4media News Service | Aug 10, 2017

At an event held in Mumbai, Ziox mobiles announced Sushant Singh Rajput as their brand ambassador, Deepak Kabu, CEO of the company spoke about their marketing strategies and how they can best compete with Chinese brands

Fortis is for profit but not for profiteering: Jasrita Dhir, Head-Branding & Marketing

By Akshata R Murthy | Aug 09, 2017

The Head of Branding and Marketing at the healthcare giant gives insight into building the brand for health and well-being.

Guest Column: Content Marketing- Making the king a humble servant: Neena Dasgupta, Zirca Digital Solutions

By Neena Dasgupta | Aug 09, 2017

The evolution of digital really is the evolution of human ambition and enterprise, says Dasgupta

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