Search Result : Digital Media News
 

IDMA 2017 sees 750 entries from 60 agencies, 230 brands

By exchange4media News Service | May 26, 2017

The pre-screening process for the latest edition of exchange4media’s premier digital marketing awards came to an end this week with the jury going through 750 entries from 60 agencies and 230 brands

GroupM takes fresh and Mint-y route for new call for diversified talent

By Priyanka Mehra | May 25, 2017

As the media agency further diversifies talent, it brings out new campaign in print, which will soon be extended to digital mediums as well

GST: Taxation process for the advertising agencies may get complicated

By Ruhail Amin | May 24, 2017

Advertisers feel that with Goods and Services Tax (GST), the taxation process for the industry will become more complex, but the benefits will outweigh the disadvantages

Esar Media & Advertising ropes in Randolf Miranda as Director – Business Acquisition & Relationship

By exchange4media News Service | May 23, 2017

He will be based in Mumbai and will be responsible for expanding the clientele and campaigns' reach for the company

WATConsult wins big at SAARC Awards 2017

By exchange4media News Service | May 22, 2017

The wins include Digital Agency of the Year 2017 award, along with 4 other golds

What's stopping telecom providers from being active players in OTT?

By exchange4media News Service | May 22, 2017

Telecom operators, the enablers, are yet to find an OTT revenue model that will benefit them and for now seem to be satisfied being only enablers

My primary goal is to take Cheil to the No. 3 position within the next 2 years: Nishi Suri, Cheil

By Priyanka Mehra | May 18, 2017

Suri on Cheil being ‘purely integrated’ and its increased focus on digital M&As

It's Ranbir Vs Ranveer on travel portals. Yatra ropes in Ranbir Kapoor to counter MMT

By Venkata Susmita Biswas | May 16, 2017

Competitor Makemytrip has been featuring Ranveer Singh, Alia Bhatt and Diana Penty in its marketing campaign

Law & Kenneth Saatchi & Saatchi goes Americana inside out with its latest campaign for Jockey India

By exchange4media News Service | May 16, 2017

The campaign includes a TVC, Print, OOH, and will also use radio and digital for engagement and activation

Technology is bridging the gender gap: ABP Session at WEF 2017

By exchange4media News Service | May 16, 2017

A panel discussion on ‘Leveraging Digital to Engage Women Audiences in India’ was organised at the recently held Women Economic Forum 2017. The idea was to understand the role that digital platforms are playing in connecting marketers to women across the world

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