Search Result : Dentsu News
 

Facebook apologizes for "overstated" video metric

By Abhinn Shreshtha | Sep 26, 2016

Facebook, on Friday, said it has rectfied an error in the way it calculated average duration of video viewed, one of the metrics available to marketers to gauge the efficacy of their video campaigns.

Dentsu One rolls out new campaign for Honda 2Wheelers India

By exchange4media News Service | Sep 24, 2016

Celebrating this milestone, Honda 2Wheelers India has released its latest 360 degree marketing campaign where its brand ambassador and Bollywood actor Akshay Kumar highlights the importance of balance – not only in life but also on the roads

iProspect India bags seven new brands; fortifies talent and implements structural changes

By exchange4media News Service | Sep 23, 2016

In keeping with the expanding business, iProspect elevates Muddassar Memon to AVP- Creative & Social

Twitter relaxes 140 character rule; begins global rollout

By Abhinn Shreshtha | Sep 21, 2016

As Twitter finally announced that it is rolling out a new policy that no longer includes media, quotes, etc. in the 140 character limit thus providing users more avenues to express themselves. However, is this gamble going to erode the micro blogging platform’s brand value?

Dentsu Aegis Network now acquires, Perfect Relations Group in India

By exchange4media News Service | Sep 19, 2016

Perfect Relations Group’s presence spans across 19 offices and 50 cities in India with over 500 associates, offering a full suite of core PR services including corporate reputation management, brand and marketing communications, media management and crisis management

Micromax retains Zenith Optimedia and brings Isobar on board

By Priyanka Mehra | Sep 17, 2016

Zenith Optimedia (traditional media) and Interactive Avenues (Digital) were the current agencies on record at the time of the review

Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi

By Priyanka Mehra | Sep 15, 2016

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Taproot -adidas launches new campaign for para-athletes-'Odds'

By exchange4media News Service | Sep 13, 2016

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause

Ad spends in India to grow by 12% in 2016: CARAT report

By exchange4media News Service | Sep 09, 2016

Retaining its position as one of the fastest growing world economies with real GDP growth of 7.5 per cent in 2016, the positive advertising outlook for the Indian market is expected to continue in 2017, growing further by 13.9 per cent

DAN launches Data Sciences in India appoints Gautam Mehra as Chief Data Officer

By exchange4media News Service | Sep 07, 2016

Apart from driving efficiencies within the network, Mehra will help drive data driven solutions to solve complex problem of clients and will work with all the network companies to bring Data, Analytics and Technology together

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