Search Result : Dentsu News
 

The consumer is hooked on to content all day long: Jignesh Maniar, Onads Communication

By Venkata Susmita Biswas | Aug 23, 2017

Ad man Jignesh Maniar’s agency will now create engaging video content for brands

Industry expects 15-20% increase in ad spends this festive season

By Naziya Alvi Rahman and Venkata Susmita Biswas | Aug 21, 2017

Early estimates put the total spending during the upcoming festive season at Rs. 24,000-25,000 crore. It is being said that it still won’t be enough to make up for the losses of H1

Honda Jazz takes the webisode approach for its latest campaign

By exchange4media News Service | Aug 19, 2017

The brand has adapted this format to break the clutter in the over-saturated hatch-back car segment

Vizeum wins media mandate for Bauli India

By exchange4media News Service | Aug 19, 2017

Vizeum, the full-service media agency from Dentsu Aegis Network, has bagged the media mandate for Bauli India Bakes & Sweets following a multi-agency pitch

Ad revenue dips by up to 25% in July due to GST teething problems

By exchange4media News Service | Aug 16, 2017

Despite a significant initial drop, industry experts are hopeful that the market will recover the losses by end of the year. Experts claim that the road to recovery has already started

Our next acquisition will be a digital marketing agency: Harris Thajeb, Chairman, DAN Indonesia

By Venkata Susmita Biswas | Aug 16, 2017

DAN Indonesia's last acquisition of Indonesian independent ad media group Dwi Sapta has made them the number two agency in Indonesia. Harris Thajeb talks about his goals for 2020 and the digital way forward

Duroflex launches Energise range with 'Ready for tomorrow' campaign

By exchange4media News Service | Aug 12, 2017

Mattress brand Duroflex, has rolled out a 360-degree campaign to announce the launch of its latest range, Energise, meant for people with active lifestyle

e4mRecap: The week that was

By exchange4media News Service | Aug 12, 2017

We list some of the most important stories that you may have missed in the week gone by

Racold appoints WATConsult as its Digital Agency

By exchange4media News Service | Aug 11, 2017

Digital and social media agency WATConsult (part of Dentsu Aegis Network) bagged the digital marketing mandate for Racold, one of India's largest water heating solutions providers

Suzuki two-wheelers announces new communication partners

By exchange4media News Service | Aug 10, 2017

Happy mcgarrybowen has been roped in as the new creative agency, dentsu X as the media partner and MSL India as the public relations partner

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