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Effie Awards 2017 names Nicole McMillan and Kitty Lun as Heads of Jury

By exchange4media News Service | Jan 19, 2017

The coveted awards celebrate ideas that work and honor marketing communications that have achieved the most significant results

HT Media consolidates its brands with Dentsu Impact

By exchange4media News Service | Jan 19, 2017

With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM & Nasha FM, which are handled by Ogilvy & Mather

WATConsult wins digital and social media mandate of Madame Tussauds in India

By exchange4media News Service | Jan 19, 2017

As Madame Tussauds will soon be opened in Connaught Place, Delhi, WATConsult will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning

Sidharth Ghosh to head ITW Playworx

By exchange4media News Service | Jan 17, 2017

The new media-communication arm willfocus on bringing path-breaking brand solutions for the new-age consumer

WATConsult turns 10, celebrates in style!

By exchange4media News Service | Jan 12, 2017

The agency celebrated by launching two new initiatives—a CSR campaign and a decision to hire differently-abled individuals

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Glen Ireland launches digital marketing agency 8020

By exchange4media News Service | Jan 11, 2017

Ireland, former CEO at Dentsu Digital and COO, DentsuWebchutney, brings more than 20 years of experience in advertising and communication to the table

APAC Effie Awards 2017 appoints Ashish Bhasin and Jean-Paul Burge as Heads of Jury

By exchange4media News Service | Jan 10, 2017

The remaining Heads of Jury and full jury will be announced soon

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By Priyanka Mehra | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

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