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Isobar announces Global Isobar Commerce Practice

By exchange4media News Service | Jul 25, 2017

The practice will include all Commerce centres of excellence, all e-Commerce, m-commerce, retail commerce experts and Commerce off-shore delivery centres within the Isobar network

Parle Products takes on counterfeiting with latest campaign

By Venkata Susmita Biswas | Jul 25, 2017

Parle Products has launched the second phase of its integrated brand campaign that will continue to champion its diverse range of confectionery

Shripad Kulkarni, MD, Vizeum, writes a tribute to his guru Roda Mehta

By Shripad Kulkarni | Jul 18, 2017

On the occasion of Mehta’s well-deserved AAAI Lifetime Achievement award, Kulkarni looks back at her immense contribution to the media industry

Dentsu Webchutney launches B2B Marketing Division

By exchange4media News Service | Jul 13, 2017

Designed to serve the marketing, publicity and business development needs of all B2B communications of brands across categories

Isobar brings Integrated Video Chatbot technology for Maruti Suzuki Dzire

By exchange4media News Service | Jul 11, 2017

This interactive property will entertain users’ first level queries and redirect them to the main website

Madison World bags media mandate for Uber India

By exchange4media News Service | Jul 08, 2017

The total size of the account is pegged at Rs 100 crore

Radio sector to set up new measurement system

By Abhinn Shreshtha | Jul 07, 2017

The new system, which will also include AIR, will have representatives from the radio sector, media agencies as well as advertisers

e4mChillout: Sandeep Goyal's love for writing, paranthas and all things Japanese

By Abhinn Shreshtha | Jul 01, 2017

A self confessed foodie and a prolific writer, Goyal talks about his love for Japan and his ambition of being a published fiction writer in this week’s edition of e4m Chillout

Facebook reaches 2 billion MAU milestone, "let's bring the world closer together," says Mark Zuckerberg

By Ronald Menezes | Jun 30, 2017

Facebook leads the number of logged in users compared to YouTube’s 1.5 billion and Twitter’s 328 million as it crosses the billion monthly active user (MAU) milestone in 13 years

Cyber attacks the new reality: Ashish Bhasin, DAN

By exchange4media News Service | Jun 29, 2017

It’s something of a cat and mouse chase where the hackers are always trying to stay a step ahead, says the Chairman and CEO South Asia – DAN

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