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MTR Foods launches 3 Minute Breakfast Campaign

By exchange4media News Service | May 27, 2017

With TVCs and digital campaigns, the company hopes to create a new breakfast routine for time-strapped young professionals

DESSERTARIANFEST brings the best in desserts in a 3-day fest

By exchange4media News Service | Mar 27, 2017

The festival, which took place from 24–26 March, 2017, is the first of its kind in India

Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

McDonald's introduces exciting features in the McDelivery® App

By exchange4media News Service | Feb 11, 2017

Leo Burnett India has conceptualised a web film to highlight the app’s user friendly UI

FCL-Taproot Dentsu create ad that captures the uniqueness of every Indian kitchen

By exchange4media News Service | Feb 06, 2017

The campaign Zuban pe ek naya ‘Tak Dhina Dhin’ is for the generation of restless aspirers who constantly seek something new

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Indigo iStrat wins Digital duties of Bikanervala Foods

By exchange4media News Service | Aug 10, 2016

The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India

By exchange4media News Service | Aug 03, 2016

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India

VIO unveils its new campaign- #VIORunWithIt

By exchange4media News Service | Jul 30, 2016

Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’. The concept revolves around leveraging VIO’s ‘Real Milk. Real Protein.’ benefit to enable today’s fast-paced, multi-tasking youth to ‘Run With It’ and lead an active lifestyle

KFC experiments with edible packaging in Bengaluru

By Ronald Menezes | May 04, 2016

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

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