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Britannia Good Day Wonderfulls launches new TVC featuring Deepika Padukone

By exchange4media News Service | Jul 22, 2017

With the new TVC, Britannia Good Day Wonderfulls aims to take forward the mother brand’s proposition of ‘Smile More for a Good Day’

DesiVDesi launches healthy snacks made using solar technology

By exchange4media News Service | Jun 02, 2017

DesiVDesi aims to combat unhealthy snacking patterns as well as empower farmers to earn better revenue margins

MTR Foods launches 3 Minute Breakfast Campaign

By exchange4media News Service | May 27, 2017

With TVCs and digital campaigns, the company hopes to create a new breakfast routine for time-strapped young professionals

DESSERTARIANFEST brings the best in desserts in a 3-day fest

By exchange4media News Service | Mar 27, 2017

The festival, which took place from 24–26 March, 2017, is the first of its kind in India

Alpenliebe Gold campaign celebrates the little moments of joy

By exchange4media News Service | Feb 18, 2017

The candy brand’s new heart-warming ad highlights family love

McDonald's introduces exciting features in the McDelivery® App

By exchange4media News Service | Feb 11, 2017

Leo Burnett India has conceptualised a web film to highlight the app’s user friendly UI

FCL-Taproot Dentsu create ad that captures the uniqueness of every Indian kitchen

By exchange4media News Service | Feb 06, 2017

The campaign Zuban pe ek naya ‘Tak Dhina Dhin’ is for the generation of restless aspirers who constantly seek something new

Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Indigo iStrat wins Digital duties of Bikanervala Foods

By exchange4media News Service | Aug 10, 2016

The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India

By exchange4media News Service | Aug 03, 2016

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India

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