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Guest Column: What worked for content marketing this Diwali? – Neeraj Singhal, Outbrain

By Neeraj Singhal | Nov 14, 2016

With an increasing number of Indian consumers turning to digital platforms to research, and make purchases for their Diwali shopping, content has indeed become indispensable for brands hungry to attract and retain customers, writes Neeraj Singhal, Director-Sales, India, Outbrain

Indigo iStrat wins Digital duties of Bikanervala Foods

By exchange4media News Service | Aug 10, 2016

The mandate involves full service digital business for its India operations, and will see Indigo iStrat handle digital creative and media duties along with its social media presence

Mondelez brings Cadbury Dairy Milk Marvellous Creations to India

By exchange4media News Service | Aug 03, 2016

After the successful launch of India’s first ‘centre-filled’ Chocolate – Cadbury Dairy Milk Silk Caramello and more recently India’s first ‘aerated’ Chocolate – Cadbury Dairy Milk Silk Bubbly, Mondelez India, the market leader in the chocolate category in India (as per Nielsen) brings its global product Cadbury Dairy Milk Marvellous Creations to India

VIO unveils its new campaign- #VIORunWithIt

By exchange4media News Service | Jul 30, 2016

Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’. The concept revolves around leveraging VIO’s ‘Real Milk. Real Protein.’ benefit to enable today’s fast-paced, multi-tasking youth to ‘Run With It’ and lead an active lifestyle

KFC experiments with edible packaging in Bengaluru

By Ronald Menezes | May 04, 2016

KFC launched its edible packaging in India. Currently under a trial phase in Bengaluru the fast food chain is waiting for a positive customer feedback to launch it across India

"Bournvita does not need a brand ambassador, it is an ambassador in itself," Chandramouli Venkatesan

By Vernika Awal | Apr 20, 2016

Bournvita Biscuits is the company’s second brand in the category after Oreo, which was launched in 2011. With this Mondelez India has expanded its category footprint from creams to cookies

Vadilal ropes in Parineeti Chopra as brand ambassador, launches ad campaign for new range of ice-creams

By exchange4media News Service | Apr 13, 2016

The campaign will be promoted across all media channels like TV, Print, Outdoor, Social media and various online channels. The commercial will be supported by digital and social media elements using the hashtag #thebestpartofeveryday

Coca-Cola unveils new 'Taste The Feeling' campaign

By exchange4media News Service | Mar 19, 2016

The ad campaign features Bollywood actor Sidharth Malhotra in the Indian rendition of the global campaign

Maaza launches new ad campaign- ‘Laalach for Aam? Maaza hai naam’ with Varun Dhawan playing double role

By exchange4media News Service | Feb 13, 2016

The campaign which went on air recently, seeks to engage consumers in Maaza’s trademark slapstick comedy format

Guest Column: Right-Brained Citizen Blog#3: ‘Insert Special Characters’

By Sainath Saraban | Jul 14, 2015

“Walk in to any adverting agency and there will be this crazy bunch that keeps the mojo of that place going. Call anybody who works or has worked in advertising and they will have dozens of stories about these magical creatures,” says Sainath Saraban, NCD at Leo Burnett