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GirnarSoft ropes in Co-founder Mayank Batheja

By exchange4media News Service | Apr 30, 2016

In his new role, he will be responsible for planning and implementing new initiatives for’s Car Owners’ vertical

Alok Jain puts in his papers as CMO, Zomato

By exchange4media News Service | Aug 29, 2014

Jain has started his own venture, Yumist. Jain had joined Zomato in September 2013, prior to which he was CMO,

Mobile commerce to drive eBay India growth

By Shanta Saikia | Jul 09, 2012

With robust growth foreseen for mobile commerce, eBay has adopted a marketing pitch that states: ‘Reach for your phone before you reach for your wallet’

‘Social media takes away control from the marketer’

By Neha Goel | Feb 24, 2012

Social networking is a key driver of PC and mobile activity, cannibalising many other activities, feel marketers, as they warn “adapt or die” wins Customer & Brand Loyalty award

By exchange4media News Service | Feb 14, 2012

E-retailer has bagged the Customer & Brand Loyalty award in Online Retailing Sector at the 5th Loyalty Awards presented by AIMIA closes $17 mn round of funding

By exchange4media News Service | Nov 22, 2011 had previously raised $1.5 million in first round of funding from Group Buying Global A.G. Mayfield Fund, Norwest Venture Partners, Nokia Growth Partners and Intel Capital took part in the second round of finding.

Reporter’s Diary: Taking a beating as a journalist & common (wo)man

By Sai Prasanna | Nov 12, 2011

Correspondent Sai Prasanna is brimming with questions as she wonders about the ‘intellectual caliber’ of journalists. On the other hand, she is as upbeat about digital media as the industry…

Coupon sites gaining prominence among net users in India: ComScore

By exchange4media News Service | Aug 01, 2011

Digital marketing intelligence firm comScore’s latest report for the month of June reveals that about 10 per cent of the online population in India accessed coupon sites. leads category as most-visited coupon destination

Smile Group launches online shoe store BeStylish

By exchange4media News Service | May 17, 2011

Smile Group has launched, an online shoe store. The company is relying on word of mouth and social media to reach its audience, and by building knowledge through a shoe-encyclopedia to keep customers engaged.

Digital marketer Blazar turns one

By exchange4media News Service | Dec 14, 2010

Digital marketing agency Blazar recently celebrated its first anniversary. A spinoff of digital firm Quasar, the company has in this one year carried out campaigns for various digital companies, including and Blazar Business Head says that he wants to change the perspective on digital advertising and shift focus from CTR and CPM to newer metrics, which more accurately reflect the engagement of the audience.