Baba Ramdev, Patanjali great examples of disruptive differentiation: Industry experts on IPOY 2017

Baba Ramdev was recently named the Impact Person of The Year (IPOY) 2017 for causing unprecedented disruption in the FMCG industry in India with the l...

We want McDowell's No 1 Yaari to be intrinsically embedded in culture: Amrit Thomas, Diageo India

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’...

BCCL’s Innovation Bus starts doing the rounds again

The Innovation Roadshow organised by BCCL across key creative and media agencies in the country, to ignite creative energy for print advertising, is h...

McDowell’s No.1 Soda launches its sonic asset through the ‘No.1 Yaari Jam’

These original ‘No.1 Yaari’ songs are in Hindi, Kannada, Marathi, Rajasthani and Punjabi and are connected through the brand’s new sonic asset

Paras Dairy gets DDB Mudra Group on board as creative partners

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

Puma and DDB Mudra Group collaborate to unite the gullies of India

A brain child of Puma and DDB Mudra, the Suede Gully collaboration portrays the street culture of India, giving a single, creative stage for self-expr...

DDB Mudra Group bags creative duties for MuscleBlaze

As a part of the mandate, the agency would be responsible for its digital and brand strategic planning

LIQVD ASIA appoints Dinesh Swamy as Chief Creative Officer, India

He joins the digital marketing communications agency after his successful stint with Sapient Razorfish for over two years

DDB Mudra Group partners with Hotify

With Hotify’s AI expertise, the DDB Mudra Group aims to enhance marketing efficacy for the businesses they manage while simultaneously increasing reso...

Cycle Pure Agarbathies rope in Amitabh Bachchan, Sourav Ganguly & Ramesh Arvind in one ad to celebrate diversity

Cycle Pure Agarbathies, from the house of NR Group, the agarbathi to aerospace conglomerate, brings its three brand ambassadors- Amitabh Bachan, Soura...

India TV’s Chunav Manch Gujarat gets unprecedented support

The film took the first step towards solving the impending crisis; by talking about it on social media

Sintex & DDB Mudra West launch #ReviveOurRivers to create social awareness

The film took the first step towards solving the impending crisis; by talking about it on social media

Diwali ad campaigns that are all things sparkly

Diwali ad campaigns by OnePlus, Nokia, Reliance FRESH, Big Bazaar and Legrand India made all the right noises when it comes to dialling consumers emot...

Healthy Onam ad spends spell hope for Navratri and Diwali

The Kerala advertising industry saw an increase of 10% in the overall festive ad spend this year

Future Group launches fbb ‘Yours Cutely’ campaign for kids

Created and conceptualised by DDB Mudra West, the fun campaign features kids styled in different outfits for various occasions

DDB Mudra Group wins creative mandate for PUMA

The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South