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'Ghar Aaiye Na' campaign by Big Bazaar expounds on 'home is where the heart is' adage

By exchange4media News Service | Aug 19, 2017

The campaign created by DDB Mudra West aims to increase awareness about the home décor and kitchen segment of Big Bazaar

It was important for us to make sure that we are the voice of positivity: Harrish Bhatia, CEO, MY FM

By Ronald Menezes | Aug 17, 2017

Harrish Bhatia, CEO of MY FM, says that they want to bring back the light hearted purposeful listening that radio always promised

Leo Burnett India bolsters key leadership with Saraswathi Laxman, Gaurav Dudeja

By exchange4media News Service | Aug 16, 2017

Both Laxman and Dudeja join as Executive Vice Presidents in the New Delhi office

Ace Boxer Vijender Singh is the Face of Patanjali Health Drink - Power Vita

By Venkata Susmita Biswas | Aug 11, 2017

The marketing campaign for the new product is led by a TVC conceptualised by DDB Mudra North

Reliance investment a new ray of hope for ALT Balaji?

By Madhuwanti Saha | Aug 08, 2017

With proceeds from Reliance Industries’ Rs 413 crore investment in Balaji Telefilms going specially for ALT Balaji, we look at how the OTT platform has fared, where did it falter and the road ahead

Five ads that became social media gold

By Misbaah Mansuri | Aug 04, 2017

We decode 5 ads that recently went viral...

We are on the road to autonomy: Dr. A Surya Prakash, Chairman, Prasar Bharati

By Ruhail Amin | Aug 04, 2017

Dr. A Surya Prakash, Chairman, Prasar Bharati, recently spoke about the organisation still being on the road to autonomy, practice of neutral journalism, the impact of social media and the future of citizen journalism

Tushar Pal joins Law & Kenneth Saatchi& Saatchi as ECD

By exchange4media News Service | Aug 03, 2017

He has over 15 years of experience across agencies such as Lowe Lintas, DDB Mudra, Ogilvy and FCB Ulka

Doordarshan at 58: Will a makeover suffice?

By Ruhail Amin | Aug 02, 2017

Last week, Doordarshan announced a logo design contest with an aim to revamp the look and feel of the channel and make it more contemporary

Sameer Nair steps down as CEO of Balaji Telefilms Group

By exchange4media News Service | Jul 13, 2017

Balaji Telefilms has confirmed that he will return to a role in the advisory capacity

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