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Brands tug at heartstrings with Eid-ul-Fitr campaigns

By exchange4media News Service | Jun 24, 2017

From situational humour to togetherness and positivity, brands roll outheart-warming campaigns celebratingEid-ul-Fitr

Sony Pal rules Hindi GEC @BARC Week 24

By exchange4media News Service | Jun 23, 2017

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look helped it grab the second spot in the urban market

Star Plus continues to lead Hindi GEC @BARC Week 23

By exchange4media News Service | Jun 15, 2017

According to BARC data, in Week 23 (June 3–9), Star Plus led Hindi GEC collectively and in the urban market while Sony Pal dominated the rural market

Cannes we do it again?

By Neeta Nair | Jun 12, 2017

With the Cannes Lions International Festival of Creativity 2017 set to begin on June 17, the spotlight is on India’s chances of improving last year’s metal tally of 27 or even winning another Glass Grand Prix to seal a hat-trick

Deepak Agarwal joins LinTeractive as ECD

By exchange4media News Service | Jun 06, 2017

Based in Mumbai, Agarwal will take charge of the creative function at the agency

Here's how listed news broadcast companies fared in FY17

By Saif Ahmad Khan | Jun 05, 2017

While revenues de-grew at Network18 and NDTV, other listed companies such as TV Today and ZMCL managed single digit top line growth

Will the snail-paced TV subscription revenue growth gain momentum?

By Madhuwanti Saha | Jun 05, 2017

TV subscription revenue was expected to grow at 14.8 per cent CAGR between 2016 and 21. However, the growth rate was an average 7 per cent in 2016. This week’s Spotlight explores its causes and the road ahead

LIA announces Regional 'Of The Year' Awards

By exchange4media News Service | May 29, 2017

The awards aim to recognize and honour the best in each region

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