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BJP reigns BARC's Top 10 Brands and retains its eighth spot in Top Advertiser list

By exchange4media News Service | Feb 24, 2017

Bharatiya Janata Party continues to top BARC’s Top 10 Brands Across Genres and maintains its eighth spot in BARC’s Top 10 Advertisers list for the seventh week (February 11-17) of 2017’s viewership and ad insertions

BJP strengthens its hold on BARC's advertisers' list, leads Top 10 Brands and enters Top 10 Advertisers

By exchange4media News Service | Feb 21, 2017

Bharatiya Janata Party gets more aggressive in its advertising, leading BARC’s Top 10 Brands and entering Top 10 Advertisers’ list at eighth spot

BJP takes lead in BARC’s Top 10 Brands list for Week 5

By exchange4media News Service | Feb 10, 2017

BARC’s Top 10 Brands Across Genres saw BJP and Petroleum Conservation Research Association entering the list at the top two spots for its fifth week

Kishore Biyani gets Grey India's former CEO Jishnu Sen as head of marketing of Future Retail

By exchange4media News Service | Jan 24, 2017

According to media reports, Biyani has said that more appointments are soon expected on the consumer business side

Why are L'Oreal, HUL, Nestle going the Patanjali way?

By exchange4media News Service | Jul 04, 2016

Competition has intensified in Ayurveda segment in the consumer goods space with FMCG players coming up with new launches to counter Patanjali Ayurved’s disruption in the segment

Colgate-Palmolive reports 4% sales growth; steps up fight against Patanjali Ayurved

By exchange4media News Service | Jun 02, 2016

Colgate-Palmolive (India) reported a 4 per cent sales growth for the three months ending March, the highest in four quarters. The FMCG major is working on strengthening its naturals portfolio with new launches in 2016-17 to compete with the growing likes of Dabur and Patanjali Ayurved

For us an idea is brilliant if the right audience responds to it: T Gangadhar MEC

By Priyanka Mehra | May 20, 2016

T Gangadhar, Managing Director, MEC South Asia talks about how he plans to sustain MEC India’s 40% plus growth record for two years in a row, this year as well, importance of diversification of talent not being a media agency and more …..

Case filed against Patanjali Ayurved for playing the patriotic card in ads

By exchange4media News Service | Apr 18, 2016

Patanjali Ayurved’s Dant Kanti campaign has not gone down well with a Bareilly-based lawyer who has filed a case with the Advertising Standards Council of India (ASCI) citing violation of rules

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