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Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

By Priyanka Mehra | Feb 22, 2017

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By exchange4media News Service | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Ranveer Singh now endorses Thums Up

By exchange4media News Service | Dec 27, 2016

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

Scanta reality app takes soft marketing to a dynamic virtual level

By exchange4media News Service | Dec 24, 2016

The engaging virtual tour leaves the user with a complimentary gift at the end

Coca Cola, Salman Khan part ways after four years of association

By exchange4media News Service | Oct 20, 2016

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

VIO unveils its new campaign- #VIORunWithIt

By exchange4media News Service | Jul 30, 2016

Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’. The concept revolves around leveraging VIO’s ‘Real Milk. Real Protein.’ benefit to enable today’s fast-paced, multi-tasking youth to ‘Run With It’ and lead an active lifestyle

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