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Coca Cola, Salman Khan part ways after four years of association

By exchange4media News Service | Oct 20, 2016

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

VIO unveils its new campaign- #VIORunWithIt

By exchange4media News Service | Jul 30, 2016

Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’. The concept revolves around leveraging VIO’s ‘Real Milk. Real Protein.’ benefit to enable today’s fast-paced, multi-tasking youth to ‘Run With It’ and lead an active lifestyle

Interactive Avenues bags maximum metals at IDMA 2016

By exchange4media News Service | Jun 20, 2016

The agency, which is part of IPG Mediabrands took home 2 Golds, 2 Silvers and 2 Bronzes at the recently concluded Indian Digital Media Awards held at Mumbai

Mindshare & OMD win top honours at IDMA 2016

By exchange4media News Service | Jun 19, 2016

exchange4media's premier property IDMA 2016, which honours the best work done in digital medium, concluded today at a gala event held at St Regis, Mumbai

Arunabh Das Sharma quits as President BCCL

By Priyanka Mehra | Jun 11, 2016

Sharma has confirmed the news of his exit to exchange4media, he had joined BCCL in April 2011 as Executive President and Advisor Strategic Initiatives

IPGMediabrands'LodestarUM retains Coca Cola India media duties

By Priyanka Mehra | Jun 08, 2016

The multi-agency pitch was a closely contested battle among the three top media agencies in India. The account size is estimated to be upwards of Rs 300 crore

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

By Sarmistha Neogy | May 19, 2016

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

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