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Dettol Toilet Soaps, Hindustan Lever lead @BARC Top 10 Brands and Top 10 Advertisers lists respectively

By exchange4media News Service | Mar 24, 2017

In Week 11, Hero Splendor Range moved to second spot on the Brands list with 8719 insertions, while in Advertising, FMCG firm Hindustan Lever, Reckitt Benckiser India, and Cadburys India retained their top three spots

Jio Digital Life leads BARC's Top 10 Brands; Hindustan Lever leads Top 10 Advertisers

By exchange4media News Service | Mar 17, 2017

In week 10, FMCG firm Hindustan Lever and Reckitt Benckiser India retained their top two spots in the Top 10 Advertisers list

Line-up of speakers announced for Mumbai Edition of Break the ceiling touch the sky 2017

By exchange4media News Service | Mar 14, 2017

The success and leadership summit for women to be held on May 11 will see distinguished CEOs and C-Suite executives share best practices and success techniques

Airtel Payments Bank tops BARC's Top 10 Brands; Coca Cola enters top 10 Advertisers list

By exchange4media News Service | Mar 10, 2017

Airtel Payments Bank with 10,673 impressions topped BARC’s Top 10 Brands Across Genres for week 9 while Coca Cola India made an entry in the Top 10 Advertisers list at tenth spot

Carried Yesterday : Aditya Swamy moves on from Flipkart; slated to join Google

By Priyanka Mehra | Feb 22, 2017

Before joining Flipkart in October 2015, Swamy was EVP Viacom 18 Head, MTV & MTV Indies

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By exchange4media News Service | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Ranveer Singh now endorses Thums Up

By exchange4media News Service | Dec 27, 2016

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

Scanta reality app takes soft marketing to a dynamic virtual level

By exchange4media News Service | Dec 24, 2016

The engaging virtual tour leaves the user with a complimentary gift at the end

Coca Cola, Salman Khan part ways after four years of association

By exchange4media News Service | Oct 20, 2016

Coca Cola India had roped in Khan as its brand ambassador for the second time to endorse its Thums Up brand in October 2012 replacing another Bollywood star Akshay Kumar

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