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Mediacom Communications, Nestle lead the pack at Indian Marketing Awards 2016

By exchange4media News Service | Dec 03, 2016

exchange4media celebrated the best and brightest work seen in marketing at the annual Indian Marketing Awards held in Delhi today

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

New Nicotex ad takes empathetic route to make smokers quit the habit

By exchange4media News Service | Oct 18, 2016

Conceptualised by Soho Square, Mumbai, the ad is a refreshing change from what has been seen so far in the same category

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Kinetic India drives Nicotex chewing gum

By exchange4media News Service | Aug 22, 2016

The campaign was executed in Mumbai and Bangalore for period of 13 days

Soho Square and Piaggio to ride again

By exchange4media News Service | Jul 19, 2016

The agency has won the creative duties following an aggressive multi-agency pitch

Moral compass: How corporates tweak ethics to chase profits

By Ruhail Amin | Jul 01, 2016

Though most corporates have been following a strict code of conduct set out by the regulatory bodies for the smooth functioning of the corporate system. However, there have often been instances when the corporate code of conduct gets breached and core values compromised in an attempt to chase profits at all costs

Our strategy is to know consumers better than they know themselves-Anantha Nayak, Cipla

By Ruhail Amin | May 20, 2016

In an interview with exchange4media, Anantha Nayak, CEO, Cipla spoke about the marketing challenges in the healthcare sector, the need for competing with FMCG players and Cipla’s renewed focus on OTC category

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