Search Result : Cipla News

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Kinetic India drives Nicotex chewing gum

By exchange4media News Service | Aug 22, 2016

The campaign was executed in Mumbai and Bangalore for period of 13 days

Soho Square and Piaggio to ride again

By exchange4media News Service | Jul 19, 2016

The agency has won the creative duties following an aggressive multi-agency pitch

Moral compass: How corporates tweak ethics to chase profits

By Ruhail Amin | Jul 01, 2016

Though most corporates have been following a strict code of conduct set out by the regulatory bodies for the smooth functioning of the corporate system. However, there have often been instances when the corporate code of conduct gets breached and core values compromised in an attempt to chase profits at all costs

Our strategy is to know consumers better than they know themselves-Anantha Nayak, Cipla

By Ruhail Amin | May 20, 2016

In an interview with exchange4media, Anantha Nayak, CEO, Cipla spoke about the marketing challenges in the healthcare sector, the need for competing with FMCG players and Cipla’s renewed focus on OTC category

Cipla Health partners with Soho Square for Nicotex

By exchange4media News Service | Apr 22, 2016

Following the two big wins of Vasmol and Faber in January and February, Soho Square has now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum

Colors presents The Advertising Club's 'Effie India Awards 2015'

By exchange4media News Service | Jan 29, 2016

A chapter of The Advertising Club (TAC) India, Effie India Awards 2015 presented by Colors and Powered by Colors Infinity recognised the category game-changers and innovators for the year

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

By Priyanka Mehra and Sarmishtha Neogy | Jan 28, 2016

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

ITC, Amul, AAP, Hotstar, Mahindra & Mahindra amongst winners at Pitch Top 50 Brands

By exchange4media News Service | Aug 14, 2015

Xiaomi, OLX, HCL, Arnab Goswami, Flipkart, Rolex are some of the other brands that made it to this year's Pitch Top 50 Brands list