Search Result : Channel [V] News

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Zee Cafe announces new brand positioning

By exchange4media News Service | Oct 18, 2016

The positioning is inspired from the consumer insight that people today are constantly exploring and discovering

How a logo change can impact a brand's identity and fortunes?

By Sarmistha Neogy | Oct 03, 2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

BBH India creates new campaign for Channel V, rebrands it as 'The Shallowest Place on TV'

By exchange4media News Service | Sep 17, 2016

The ‘Channel V The Shallowest Place on TV’ campaign supersedes Channel V’s latest rebranding initiative to become a 24 hour all music channel

Vice, WPP sign multi-million dollar advertising deal

By exchange4media News Service | Sep 16, 2016

According to the deal, GroupM will use Vice's insights, content and data to put together an advertising platform across all of Vice's global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

By exchange4media News Service | Aug 16, 2016

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with premieres, marathon series, special shows and patriotic songs

Pooja Gupta steps down as Marketing Head, Zee Media

By exchange4media News Service | Jul 21, 2016

Gupta was responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal for all 10 ZMCL channels

Culture Machine acquires Telugu Youtube channel Viva

By exchange4media News Service | Jul 06, 2016

Post the tremendous success of the Tamil channel Put chutney, Culture Machine, India’s largest digital media company, is on its way to strengthen the content creation space in South India by acquiring popular youth Telugu channel Viva. Viva’s content resonates with the youth of Telangana, Andhra Pradesh and the expat community alike

Assembly Elections 2016: Regional News channels got more traction than English News Channels in TN, Kerala & Assam

By Priyanka Mehra | Jun 03, 2016

Regional News channels in Tamil Nadu, Kerala and Assam witnessed considerable growth in viewership on counting day during the recently held assembly elections, surpassing the mainline Hindi and English channels

Colors Infinity offers audience control over content with Infinity-on-Demand

By Madhuwanti Saha | May 25, 2016

Colors Infinity gives its viewers to pick 12 handpicked award-winning shows for 12 weeks for binge-watching from June 11, through its property Infinity-On-Demand