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Amagi Media Labs offers geo-targeted ad solutions for two Viacom regional channels

By exchange4media News Service | May 03, 2017

COLORS Kannada and COLORS Marathi will now leverage Amagi’s technological expertise

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017

By exchange4media News Service | Feb 09, 2017

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

Vh1 gets a brand refresh

By exchange4media News Service | Nov 15, 2016

Viacom has announced that it is refreshing its international music channel, Vh1. The channel will for the first time bring engaging original programming along with a new content lineup.

How advertisers are leveraging kids channels this Diwali

By Madhuwanti Saha | Oct 24, 2016

Currently, kids’ category advertising is one-tenth of the total advertiser base. The kids’ category is no longer a niche; it is growing at 8 per cent in urban and 6 per cent in rural in terms of viewership. The kids’ segment revenue share is about 3 per cent of the total revenue

Zee Cafe announces new brand positioning

By exchange4media News Service | Oct 18, 2016

The positioning is inspired from the consumer insight that people today are constantly exploring and discovering

How a logo change can impact a brand's identity and fortunes?

By Sarmistha Neogy | Oct 03, 2016

Logo change might involve heavy budgets but it’s what brand owners want if it will guarantee customer loyalty

BBH India creates new campaign for Channel V, rebrands it as 'The Shallowest Place on TV'

By exchange4media News Service | Sep 17, 2016

The ‘Channel V The Shallowest Place on TV’ campaign supersedes Channel V’s latest rebranding initiative to become a 24 hour all music channel

Vice, WPP sign multi-million dollar advertising deal

By exchange4media News Service | Sep 16, 2016

According to the deal, GroupM will use Vice's insights, content and data to put together an advertising platform across all of Vice's global multi-screen and over-the-top properties. The deal was announced at the Dmexco conference in Cologne, Germany.

Marathon series, movie premieres, infotainment keep viewers glued to TV screens on I-Day

By exchange4media News Service | Aug 16, 2016

On India’s 70th Independence Day, channels across spectrum kept viewers hooked to TV-screens with premieres, marathon series, special shows and patriotic songs

Pooja Gupta steps down as Marketing Head, Zee Media

By exchange4media News Service | Jul 21, 2016

Gupta was responsible for planning, development and implementation of all of the Organization’s marketing strategies, marketing communications, and public relations activities, both external and internal for all 10 ZMCL channels

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