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Virat Kohli in Rs 100-cr endorsement deal with PUMA

By exchange4media News Service | Feb 23, 2017

With this landmark 8-year contract, the cricketer joins the illustrious ranks of sports icons such as Usain Bolt, Asafa Powell, Thierry Henry and others

Indian Super League 2016 ropes in 10 sponsors; teams get deal renewals

By exchange4media News Service | Oct 06, 2016

After managing to double its central sponsorship pool from the first season in 2014 to almost Rs 100 crore in 2016, this season of ISL looks exciting on the sponsorship front with most brands continuing to renew its partnership with the teams

Why Mindshare won ‘Innovative Agency of the Year’ at Media Ace Awards

By exchange4media News Service | Jul 29, 2015

We delve into the numerous reasons that set Mindshare apart from competition when it comes to innovation, from creating new breakthroughs for clients as well as creating a work culture that breeds innovation

Shyam Steel & Candid Communications hold first edition of Excellence in Journalism Awards in Kolkata

By exchange4media Kolkata Bureau | Sep 27, 2008

Shyam Steel Industries Ltd, in association with Candid Communication, recently held the first ever Excellence in Journalism Awards in Eastern India. Veteran journalist and renowned author Moti Nandi was conferred the Lifetime Achievement Award. Awards were given in categories such as general, business, sports, lifestyle, photography, television and special categories.

International: For Unilever, P&G, No Good Deed Is Going Unpunished

By Source: Advertising Age | May 06, 2008

BATAVIA, Ohio (AdAge.com) -- Greg Allgood, who directs Procter & Gamble Co.'s Children's Safe Drinking Water program, recently has spent a lot of time demonstrating Pur's purification packets for developing countries that turn disgusting, brown water crystal clear. On one TV appearance last week, he accidentally took a swig from the dirty "before" water instead of the treated water in a clip that made the rounds to "Countdown" on MSNBC.

International: For Unilever, P&G, no good deed is going unpunished

By Source: Advertising Age | May 05, 2008

P&G and Unilever in particular have become lightning rods of late in part because of the public stances they've taken on environmental and social issues. It's symbolic of the downside companies in the forefront of ethical marketing have faced in recent weeks. The water is getting pretty murky as "ethical marketing" encourages consumers and activists to delve into corporate policies in ever-greater detail.

HUL ups intimacy with personal products

By Source: Business Standard | Mar 20, 2008

Fast moving consumer goods major Hindustan Unilever (HUL) has added Rs 97.4 crore to its capital expenditure for personal products, foods and ice creams in FY08.

RPG Group to enter publishing, ropes in Sandipan Deb of Financial Express

By Abhijeet Mukherjee | Jan 09, 2008

Sandipan Deb, Editor of Financial Express, has put in his papers. Deb is headed to the Rs 12,000-crore RPG Group which is entering the print publishing business. Deb would be Editor and Publisher with the publishing segment which will be a division of Sa Re Ga Ma Ltd.

RPG Group to enter publishing, ropes in Sandipan Deb of Financial Express

By Abhijeet Mukherjee | Jan 08, 2008

Sandipan Deb, Editor of Financial Express, has put in his papers. Deb is headed to the Rs 12,000-crore RPG Group which is entering the print publishing business. Deb would be Editor and Publisher with the publishing segment which will be a division of Sa Re Ga Ma Ltd.

Ad Club Calcutta elects new office bearers; Response’s Sidhartha Roy is President

By Indrani Sinha | Jul 05, 2007

The Advertising Club of Calcutta, the oldest ad club in the country, elected a new set of office bearers at its annual general meeting on July 4, 2007.

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