Search Result : Cellular Phones News
 

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

By exchange4media News Service | Oct 04, 2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

By Priyanka Mehra & Madhuwanti Saha | Aug 17, 2016

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Euro 2016: New endorsement categories grow 140%; auto & telecom companies among top spenders

By Priyanka Mehra & Ronald Menezes | Jul 12, 2016

According to a latest report provided by TAM sports, Corporate auto sector took the top slot in endorsements followed by cellular phones and corporate/brand image. The auto, telecom, services, food & beverages were the top sectors dominating advertising

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015

By exchange4media News Service | Feb 10, 2016

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

S-Group Insights: Smartphone advertising increases by 16 % since 2013; Samsung top spender

By exchange4media News Service | Nov 17, 2015

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

By exchange4media News Service | Apr 27, 2015

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

By exchange4media News Service | Dec 10, 2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

By exchange4media News Service | Dec 10, 2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

Are smaller brands missing the mobile bus?

By Saloni Surti | Sep 19, 2013

Small brands are still shying away from the mobile ecosystem due to its 'complex' image. exchange4media analyses the elements that can motivate these brands to incorporate mobile in a more aggressive way

Mobile marketing is about engagement, not advertising: Girish Nair

By Saloni Surti | Jul 31, 2013

The CEO of netCORE talks about aspects of mobile economy such as gaming phenomenon, trendy chat applications, and the thin line between mobile mktg & intrusion

123

VIDEOS

JOBS & CAREER