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Mobile Handsets and Telecom Services accounted for 32% ads in first 15 IPL matches: TAM

By Anurag Singh | May 08, 2017

After claiming the top spot for the last two IPL editions, E-commerce trails in ad spend in VIVO IPL 2017

T20 matches turn money-spinners with 47% share of commercial ad volumes in 2016: TAM Media

By exchange4media News Service | Mar 02, 2017

Advertising share during the T20 format was the highest at 47% in Y2016 on the back of three major T20 tournaments like Vivo IPL 9, ICC T20 Cricket World Cup 2016 and Micromax Asia Cup T20 2016, according to data shared by TAM Media Research.

17% slump in ODI Advertising over two years; Bharti Airtel, Vini Product, Maruti Suzuki top advertisers: TAM AdEx Report

By exchange4media News Service | Oct 04, 2016

Jan -Aug '16 observed 17% slump in ODI Advertising compared to Jan-Aug '14 due to absence of any big ticket ODI event during the period.

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

By Priyanka Mehra & Madhuwanti Saha | Aug 17, 2016

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

Euro 2016: New endorsement categories grow 140%; auto & telecom companies among top spenders

By Priyanka Mehra & Ronald Menezes | Jul 12, 2016

According to a latest report provided by TAM sports, Corporate auto sector took the top slot in endorsements followed by cellular phones and corporate/brand image. The auto, telecom, services, food & beverages were the top sectors dominating advertising

S Group Insights: Print ad volumes of Telco's and ISP players increased by 12% in 2015

By exchange4media News Service | Feb 10, 2016

The ad volumes of Telecom/Internet Service Providers has seen a declining trend on TV & Radio. On the contrary, in Print the ad volumes have increased by 12% in Yr'15

S-Group Insights: Smartphone advertising increases by 16 % since 2013; Samsung top spender

By exchange4media News Service | Nov 17, 2015

In 2014, around 72% of TV advertising for this category used to come from the top 6 players, i.e., Samsung India Electronics Ltd, Nokia Corporation, Panasonic India Pvt Ltd, Intex Technologies (India), Micromax Informatics Ltd & Syntech Technology Pvt Ltd.

E-commerce & m-commerce ads take leading share of 29% in IPL 8 matches

By exchange4media News Service | Apr 27, 2015

Matches during IPL 8 had 29% share of the ad volumes from e-commerce and m-commerce category. This includes brands such as Amazon and Paytm as top advertisers during the matches, says TAM data. This was followed by cellular phones/smart phones with a 10% share of advertising

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

By exchange4media News Service | Dec 10, 2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

Deepika Padukone & Kareena Kapoor lead celebrity endorsement race

By exchange4media News Service | Dec 10, 2014

TAM AdEx analysis from January to September shows endorsements by celebs saw a marginal increase as compared to 2013. HUL, Coca-Cola, P&G top list of companies in celeb-led advertising

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