Mullenlowe Mediahub launches in India as Lintas Mediahub

Lintas Mediahub is being launched as a full service media offering for a digitised world, and will offer media strategy, communications planning, medi...

Opel/Vauxhall select MediaCom as New Media Agency

Opel/Vauxhall will change its media agency at the beginning of 2018

e4mSpotlight: Broadcast industry ‘cautiously optimistic’ about growth this Diwali

The festive season might have a shorter window this year but the broadcast industry is slowly gearing up for recovery this Diwali and witnessing renew...

Mindshare, GlaxoSmithKline Consumer Healthcare win honours at Maddies 2017

In this year’s edition, a total of 46 metals were given away along with 3 Hall of Fame Awards. In all, 9 Gold metals were awarded.

e4mrecap: The Week That Was

A quick recap of some of the most important stories that you may have missed in the week gone by

At DAN, Kartik Iyer, Himanka Das, Rajni Menon, Joydeep Raha take on key roles

Iyer has been elevated to President of Media Brands and Amplifi, Menon is Carat CEO, Das is CEO of Vizeum, while Raha is CEO of Carat Context

Media ACE'17: GroupM wins Network of the Year, Mindshare bags Agency of the Year award

exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

Ashish Bhasin appointed as MRUC Chairman

MRUC Board of Governors unanimously elect Ashish Bhasin, Chairman & CEO, South Asia, Dentsu Aegis Network (DAN) as the new Chairman of MRUC. He takes...

DAN announces key promotions for APAC

Kristian Barnes has been promoted to the newly created role of Regional Chief Client Officer for Dentsu Aegis Network and Duncan Pointer will succeed...

Zirca appoints Sidharth Gowda as Strategic Head

Gowda has earlier managed giant brands such as P&G, Mastercard and Diageo; he will report to Vikas Dadoo, ?VP - Content and Brand Solutions at Zirca D...

Friendship Day 2017 campaigns hit sweet and socially meaningful spots

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul...