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Adidas 'Odds' campaign will certainly move Indians to get into some form of physical activity: Santosh Padhi

By Priyanka Mehra | Sep 15, 2016

The first film of the campaign launched by Taproot Dentsu and Carat Media, features athlete Major DP Singh, India’s first blade runner. The film captures the Major’s life and his passion for running. Santosh Padhi, Chief Creative Officer, Taproot Dentsu reveals more about the campaign…

Taproot -adidas launches new campaign for para-athletes-'Odds'

By exchange4media News Service | Sep 13, 2016

The campaign is being launched by Taproot Dentsu and Carat Media and is led by an inspiring film featuring marathon runner Major DP Singh, India’s first blade runner with Kabir Bedi lending his voice for the cause

Ad spends in India to grow by 12% in 2016: CARAT report

By exchange4media News Service | Sep 09, 2016

Retaining its position as one of the fastest growing world economies with real GDP growth of 7.5 per cent in 2016, the positive advertising outlook for the Indian market is expected to continue in 2017, growing further by 13.9 per cent

Mindshare leads the pack at inaugural Indian Content Marketing Awards

By exchange4media News Service | Sep 01, 2016

The first edition of exchange4media’s Indian Content Marketing Awards (ICMA) saw Mindshare India end the night with a tally of 12 metals along with the Platinum Award, while Spykar Lifestyles and ZenithOptimedia India took away 3 metals each. Carat India won 2 Gold metals, while Carat Isobar won 1 Bronze metaI. In all, 38 metals were given away

Mindshare India leads ICMA shortlist

By exchange4media News Service | Aug 25, 2016

In all, 87 entries made it to the final shortlist of exchange4media’s inaugural Indian Content Marketing Awards that honour the best work in content marketing

Shashi Sinha wins Hallmark Award; DAN bags agency network of the year; Nandini Dias is Agency CEO of the year at Media ACE 2016

By exchange4media News Service | Aug 12, 2016

Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards

Shashi Sinha wins Hallmark Award; DAN bags agency network of the year; Nandini Dias is Agency CEO of the year at Media ACE 2016

By exchange4media News Service | Aug 11, 2016

Dentsu Aegis Network and Lodestar UM win big at second edition of exchange4media’s Media ACE Awards.

Sabyasachi Sengupta joins McCann Worldgroup India

By exchange4media News Service | Jun 08, 2016

Sengupta will be join as National Chief of Films and Content and be based out of McCann Delhi

Carat appoints Sujata Dwibedy as EVP, Mondelez

By exchange4media News Service | May 17, 2016

Dwibedy has earlier worked with Omnicom, Starcom India, Vivaki Exchange, Nielsen India & Lodestar

OLX, Madison Media & Scarecrow Communications lead Golden Mikes'16

By exchange4media News Service | Apr 29, 2016

The 2016 edition of the Golden Mikes saw 55 metals being given away (including Excellence Awards). These included 7 Gold (including Excellence Awards), 17 Silver and 31 Bronze metals

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