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Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Flashed Yesterday: Carat wins Standard Chartered Bank media business in India

By Priyanka Mehra | Jan 06, 2017

The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Dentsu Aegis Network India conducts largest overseas training conference in Dubai

By exchange4media News Service | Dec 15, 2016

The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies

Shortlist for Indian Marketing Awards 2016 unveiled

By exchange4media News Service | Nov 21, 2016

The top marketing brands across fourteen categories were shortlisted by a screening council.

Times Group gives women in media a chance to watch Coldplay live

By exchange4media News Service | Nov 18, 2016

The BCCL #DropAndWin opportunity is open to women from media agencies

Famous Innovations bags creative duties of CaratLane

By exchange4media News Service | Nov 08, 2016

The agency bagged the complete creative duties of CaratLane in which Titan recently acquired a majority stake

Strongest annual rise in adspend for India this year, up 13.3%: Warc

By exchange4media News Service | Nov 03, 2016

The latest Consensus Ad Forecast from Warc says that global advertising spend growth will slow down next year

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