Search Result : Carat News
 

Cannes Lions 2017: India bags 10 entries in Design Lions shortlist

By exchange4media News Service | Jun 21, 2017

Roads That Honk campaign by Leo Burnett India Mumbai bags three shortlists

Flashed Yesterday: Digital's share of total media global spend predicted to reach 37.6% in 2018, versus 35.9% for television: DAN report

By exchange4media News Service | Jun 16, 2017

In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Sony India appoints Initiative Media as its Media Agency

By exchange4media News Service | May 30, 2017

The scope of services will also include providing media planning and buying across platforms

Delhi-NCR redefines the advertising industry

By Ruhail Amin & Venkata Susmita Biswas | Apr 12, 2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

By Abhinn Shreshtha | Apr 11, 2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Gut is more powerful than data: Sanjay Nazerali, Chief Strategy Officer, Carat

By exchange4media News Service | Apr 08, 2017

At Goafest 2017, Nazerali spoke about the need for media agencies to change their perspectives on the key factors that underpin success in the industry

Goafest 2017: Media and Publisher Abbys nominees speak

By exchange4media News Service | Apr 06, 2017

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

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