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Also make roomies, colleagues, best friends and parents your Valentine this year, say brands

By exchange4media News Service | Feb 14, 2017

At least five brands have a non-conventional Valentine’s Day campaign this

Delhi Ad Club’s annual quiz witnessed enthusiastic participation from prominent agencies

By exchange4media News Service | Feb 13, 2017

This year, the event had 21 teams participating from all leading New Delhi agencies

Consumer electronics major Sony India initiates media pitch

By Priyanka Mehra | Feb 03, 2017

The account size is estimated to be around Rs 200 crore

Brooke Bond Red Label India, Destination Canada and Philips China win Golds at Warc Media Awards

By exchange4media News Service | Jan 31, 2017

The jury, a 10-strong international panel chaired by Sital Banerjee, Philip's Global Head of Media, have awarded three Golds, three Silvers and one Bronze in the Best Use of Data category, which recognises the role of data in an effective communications strategy.

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

Guest Column: 2016 brought the heterogeneous shopping habits of Indian consumers to the fore: Sumit Bedi, Indiamart Intermesh

By Sumit Bedi | Jan 13, 2017

Sumit Bedi lists top 5 trends of e-commerce in 2016 that will impact us this year too

Live video, Virtual Reality, Artificial Intelligence - key gamechangers in digital advertising in 2017

By exchange4media News Service | Jan 10, 2017

As we head into 2017, we take a look at some of the key trends to expect in digital advertising in the year ahead

Flashed Yesterday: Carat wins Standard Chartered Bank media business in India

By Priyanka Mehra | Jan 06, 2017

The global pitch which was initiated in June last year was held in a phased manner in each country and saw participation from all major media agencies

Taproot Dentsu starts operations in Delhi

By exchange4media News Service | Jan 03, 2017

Based only in Mumbai since its inception in 2009, it has now formally commenced operations in Gurgaon

Dentsu Aegis Network India conducts largest overseas training conference in Dubai

By exchange4media News Service | Dec 15, 2016

The annual seminar saw over 700 managers assemble under one roof to foster collaboration and partnership amongst the network’s group agencies

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