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Guest Column: 'Generation Swipe' and the future of online media: Parul Sharma

By Parul Sharma | Jul 12, 2017

It would be foolhardy for traditional media to ignore the meteoric rise of the digital space and the rate of news consumption by the young, says Parul Sharma, Head of Corporate and Marketing Communication, Star India

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

Cannes Lions 2017: India bags 10 entries in Design Lions shortlist

By exchange4media News Service | Jun 21, 2017

Roads That Honk campaign by Leo Burnett India Mumbai bags three shortlists

Flashed Yesterday: Digital's share of total media global spend predicted to reach 37.6% in 2018, versus 35.9% for television: DAN report

By exchange4media News Service | Jun 16, 2017

In 2018, digital will be the top media in terms of global share of spend, taking over television for the first time

What makes Delhi-NCR the new advertising capital of India?

By Ruhail Amin & Venkata Susmita Biswas | Jun 12, 2017

Major manufacturing hubs have moved to Gurugram and the NCR and won’t be kept wanting for ad and marketing agencies in Mumbai anymore, paving the way for two ad capitals in the country. Here is the full story.

Sony India appoints Initiative Media as its Media Agency

By exchange4media News Service | May 30, 2017

The scope of services will also include providing media planning and buying across platforms

Delhi-NCR redefines the advertising industry

By Ruhail Amin & Venkata Susmita Biswas | Apr 12, 2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

By Abhinn Shreshtha | Apr 11, 2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

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