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Delhi-NCR redefines the advertising industry

By Ruhail Amin & Venkata Susmita Biswas | Apr 12, 2017

Delhi-NCR is fast emerging as the new hub of the advertising world, with big ad spenders like Maruti, Pepsi, Coke, and Nestle based out of Delhi-NCR as one of the reasons for this shift

Media plans are fake approximations of a person's life: Sanjay Nazerali, Chief Strategy Officer, Carat Global

By Abhinn Shreshtha | Apr 11, 2017

Sanjay Nazerali, Chief Strategy Officer at Carat Global, believes that the best blueprint for a media plan is life. Excerpts from a freewheeling conversation with him during his recent visit to India

Gut is more powerful than data: Sanjay Nazerali, Chief Strategy Officer, Carat

By exchange4media News Service | Apr 08, 2017

At Goafest 2017, Nazerali spoke about the need for media agencies to change their perspectives on the key factors that underpin success in the industry

Goafest 2017: Media and Publisher Abbys nominees speak

By exchange4media News Service | Apr 06, 2017

With the 12th edition of Goafest kicking off today, exchange4media spoke to some of the nominees for the Media and Publisher Abbys

Carat strengthens Mondelez team with two key appointments

By exchange4media News Service | Apr 05, 2017

Mayank Bhatnagar joins as senior vice president and will lead Mondelez business in India; Vinita Pachisia will be vice president, buying for Mondelez

Havas team wins industry initiative to help mitigate violence against women

By exchange4media News Service | Apr 04, 2017

Union Minister for Women and Child Development, Maneka Gandhi to launch campaign at Goafest 2017

Dentsu Aegis Network acquires Sri Lankan ad industry pioneer, Grant Group

By exchange4media News Service | Mar 30, 2017

The acquisition marks the network’s expansion in South Asia and entry into the Sri Lankan market with its largest independent agency

Starcom India appoints Navin Lalchandani as Vice-President, Buying

By exchange4media News Service | Mar 27, 2017

Lalchandani will steer media buying operations for all offline media, namely television, print, radio, and cinema across Starcom offices in Mumbai, Delhi, and Bengaluru

Also make roomies, colleagues, best friends and parents your Valentine this year, say brands

By exchange4media News Service | Feb 14, 2017

At least five brands have a non-conventional Valentine’s Day campaign this

Delhi Ad Club’s annual quiz witnessed enthusiastic participation from prominent agencies

By exchange4media News Service | Feb 13, 2017

This year, the event had 21 teams participating from all leading New Delhi agencies

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