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NPCI awards its media mandate to Dentsu Media

By exchange4media News Service | Mar 29, 2016

The agency won the account for National Payments Corporation of India (NPCI) following a multi-agency pitch.

HDFC Bank, Airtel, SBI, ICICI Bank, Asian Paints lead BrandZ Top 50 Most Valuable Indian Brands ranking

By exchange4media News Service | Sep 10, 2015

The total value of India’s strongest brands has risen by a third (33%) over the last year. Brands in the financial sector (+49% growth) made the largest contribution to the overall increase in value. Home and personal care brands achieved a combined increase of 32%...

exchange4media NEONS Awards 2015: Vodafone, DDB Mudra, and Milestone Brandcom lead shortlist

By exchange4media News Service | Mar 24, 2015

The 5th edition of exchange4media’s NEONS Awards sees 113 shortlisted entries. Among agencies, there is a close race in terms of number of nominations between DDB Mudra (20), Milestone Brandcom (19) and Kinetic Worldwide (18)

Press Council must get more teeth, says Prasar Bharati Chief

By exchange4media News Service | Mar 17, 2015

A. Surya Prakash has suggested that the Press Council must become a media council with adequate media representation

Industry biggies compete for top spot at IMA 2014

By Ankur Singh | Oct 31, 2014

Brands from all industries, of all sizes and structures have entered themselves in this year's marketing battle

Brands turn to retail space for extensive communication

By Priyanka Nair | May 07, 2013

Brands such as Olx, Quikr, Tang, Canara Bank, IDBI Bank, Corporation Bank & KDD Harvest are using point of purchase areas for visibility & connect

Rings-A-Bell sells ads spots across 1100 BEST buses

By exchange4media News Service | Mar 26, 2013

The agency is in the process of increasing the number of buses from 1100 to 1600 and is aiming at achieving the task within three months

Free Press Journal celebrates Mumbai’s spirit

By exchange4media News Service | Jul 06, 2012

The Free Press Journal celebrated its 84th anniversary with a special issue called ‘Spirit’, which was unveiled on July 3, 2012

Ogilvy Landscapes re-appointed OOH AoR for Canara HSBC OBC Life Insurance biz

By exchange4media Mumbai Bureau | Feb 06, 2010

Ogilvy Landscapes has won the out of home business of Canara HSBC Oriental Bank of Commerce Life Insurance Company Ltd second time in a row. Ogilvy Landscapes had won this business in a multi-agency pitch for the first time in 2008, when the company was planning to launch its insurance products.

Slew of wins for LMG Bangalore; biz worth Rs 50 cr added to agency kitty

By Noor Fathima Warsia | Sep 29, 2009

Lintas Media Group (LMG) has been busy adding more businesses to its kitty, and the office in the midst of action this time is LMG Bangalore Collective. Some of the new wins include Anu Solar, Mantri Builders’ new mall, and the Deccan Herald Group. In addition, the agency has been re-empanelled for Canara Bank. Agency officials informed that the combined biz value of these wins was upwards of Rs 50 crore.

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