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Tejas Mehta joins WYP as founder member and Director – Strategy & Account Management

By exchange4media News Service | Dec 07, 2016

Mehta comes with over 12 years of experience, last as Senior Director - Strategy and Innovations, Mindshare

Airtel appoints Sunil Taldar as CEO & Director (DTH)

By exchange4media News Service | Dec 06, 2016

Taldar will be a member of the Airtel Management Board and report to Gopal Vittal, MD & CEO (India & South Asia), Bharti Airtel

Ariel's #sharetheload ad most watched in 2016 with 8.6 lakh shares

By exchange4media News Service | Dec 06, 2016

Video ad tech company Unruly has released a list of the most shared Indian ads of 2016. The rankings are a measure of the ad’s online buzz or virality, since they track the volume of active pass-on rather than the passive, paid metric of video viewership

Mondelez India Launches a Marketing Campaign for Cadbury Fuse

By exchange4media News Service | Dec 03, 2016

The new campaign includes a new TVC, extensive sampling activities and digital & OOH initiatives

Guest Column: Future of commerce is "Creative Commerce": S Yesudas, triggerbridge

By S Yesudas | Dec 01, 2016

The convergence of content and commerce is the next big thing that will happen to marketing in India. With the Digital India vision and the push for a digital currency ecosystem, the smart phone will become far more of a prized possession than ever before. With this also comes abundance of data, which will compel the marketers to create strategies to look at each impression as a transaction opportunity, writes S Yesudas, MD & Co-founder, triggerbridge

Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation enter BARC's list of advertisers for week 46

By exchange4media News Service | Nov 25, 2016

Week 46 (November 12-18) of the BARC data saw the entry of five new players including Ministry of Health and Family Welfare and Ministry of Drinking Water and Sanitation

Airtel Cellular, Honor 8, Sunsilk emerge as top 3 advertisers for week 43: BARC

By exchange4media News Service | Nov 08, 2016

BARC has started to look at sub-brands instead of clubbing everything under the same umbrella brand, which explains the reason behind the drop in insertions this time

Guest Column: Debunking the untruths of PR: Ameer Ismail, GolinOpinion & dCell

By Ameer Ismail | Nov 03, 2016

In an age where the complexity of navigating the marketing ecosystem is challenging, getting consumers attention is difficult and managing reputations and conversations are the need of the hour, effective PR can play a very important role, writes Ameer Ismail, Executive Director, GolinOpinion & dCell

Snapdeal scales 2nd spot on top advertisers' list on TV: BARC

By exchange4media News Service | Nov 01, 2016

Cadbury retains the top slot with 37,641 impressions for week 40 as compared to 33,479 impressions during week 41

TV channels line up special content for Diwali

By exchange4media News Service | Oct 29, 2016

With Diwali being celebrated across India this weekend, we take a look at all the special programming on television this year

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