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BJP takes lead in BARC’s Top 10 Brands list for Week 5

By exchange4media News Service | Feb 10, 2017

BARC’s Top 10 Brands Across Genres saw BJP and Petroleum Conservation Research Association entering the list at the top two spots for its fifth week

Shopclues makes a surprise entry in BARC's Top 10 Brands

By exchange4media News Service | Feb 03, 2017

While Amazon, Myntra and Snapdeal fail to make it to BARC’s Top 10 Brands, online retail firm Shopclues enters the list at fourth spot

RBNL strengthens leadership team with three new appointments

By exchange4media News Service | Feb 02, 2017

Appoints Atul Razdan, Nidhi Gulia and Sanil Suneja as National Programming Head, National Marketing Head and Regional Business Head (Delhi) respectively

Amazon India tops BARC's Top 10 Brands list for the third consecutive week

By exchange4media News Service | Feb 01, 2017

BARC India’s third week of 2017’s viewership and ad insertions data saw Amazon topping Top 10 Brands for the third consecutive time and strengthening its position in the Top 10 Advertiser list

Amazon India holds firm in BARC’s Top 10 Advertisers and Top 10 Brands charts

By exchange4media News Service | Jan 20, 2017

BARC’s second week of 2017 (January 7-13) saw ecommerce giant Amazon India making its presence in both Top 10 Brands and Advertisers list under Across Genres category

Ecommerce players Amazon, Myntra and Snapdeal return to BARC’s top 10 brand list

By exchange4media News Service | Jan 13, 2017

BARC’s week 1 (December 30-January 6) saw ecommerce players Amazon, Myntra and Snapdeal return to the list of Top 10 Brands after Diwali. Meanwhile Reckitt Benckiser India's replaced FMCG company Patanjali Ayurved in the top 10 advertisers chart

Innovative ad campaigns riding on the back of demonetisation

By Venkata Susmita Biswas | Jan 11, 2017

A look at the ad campaigns that hit the mark during the demonetisation season, and understanding why other brands failed to utilised a golden 4-month window to launch innovative advertising campaigns

FMCG biggies HUL and Patanjali lead BARC charts as top advertisers in week 52

By exchange4media News Service | Jan 06, 2017

BARC’s Top 10 Advertisers under Across Genres category for the week 52 (December 24-30) saw FMCG players Hindustan Unilever and Patanjali topping the list again. Meanwhile Airtel Cellular Phone Service reinstated its first spot in Top 10 Brands

Has 2016 been Patanjali's year?

By Madhuwanti Saha | Dec 30, 2016

Right from announcing a turnover of Rs 5,000 crore during FY16 to becoming one of biggest FMCG advertisers on television and then stirring up controversy with ASCI and legal bodies, 2016 has turned out to be quite a year for Baba Ramdev’s Patanjali Ayurved

Sahara India Life Insurance leads BARC's top 10 brands list in week 51

By exchange4media News Service | Dec 30, 2016

Top 10 Brands list under BARC’s Across Genres category for the week 51 (December 17-23) saw the insurance company leading the chart with 14,194 insertions; Hindustan Lever, Patanjali came first and second respectively in Top 10 advertisers list

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