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Independence Day campaigns that said it all

By Venkata Susmita Biswas | Aug 16, 2017

Independence Day campaigns, this year, reminded us about the true nature of independence and patriotism

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

By exchange4media News Service | Aug 11, 2017

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise reclaims its hold over latter

Friendship Day 2017 campaigns hit sweet and socially meaningful spots

By exchange4media News Service | Aug 08, 2017

While some campaigns predictably targeted youth, others were a refreshing change by lauding unsung heroes and taking up environmental causes

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

By exchange4media News Service | Aug 04, 2017

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

By exchange4media News Service | Jul 28, 2017

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

Unless Media recommends a medium, Creative does not develop the experience and skill sets for it: Roda Mehta

By exchange4media News Service | Jul 25, 2017

Roda Mehta’s speech on receiving the Advertising Agencies Association of India’s Lifetime Achievement Award in Mumbai recently

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

By exchange4media News Service | Jul 21, 2017

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

BookMyShow gets 25% of its advertising from non-movie brands

By Venkata Susmita Biswas | Jul 14, 2017

We speak to Avisha Goswamy, VP - Sales and Alliances on how a niche segment website became a universal platform

Ogilvy India restructures for new Integrated Creative Leadership

By exchange4media News Service | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

Patanjali is among India's Most Influential Brands: Ipsos study

By exchange4media News Service | Jul 14, 2017

Home-grown brands Patanjali and Jio enter the top 10 ranked at fourth and ninth place, respectively, without being featured in the previous edition of the study

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