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Guest Column: Forecasts for advertising in 2017: Vivek Rao, Law & Kenneth, Saatchi & Saatchi

By Vivek Rao | Jan 13, 2017

Rao shares certain trends and patterns which we will get to see in the advertising domain this year

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Lowe Lintas wins creative pitch for Cargill Foods India

By exchange4media News Service | Jan 11, 2017

The account was won post a multi-agency pitch

Prashanth Challapalli joins Leo Burnett as Chief Integration Officer for South Asia

By Priyanka Mehra | Jan 10, 2017

He Will report to Saurabh Varma, CEO, Publicis Communications India, at Leo Burnett, his key mandate predominantly includes operationalizing and scaling up Leo Burnett's unique methodology, PLAY, which puts context at the heart of creating content

Ranveer Singh now endorses Thums Up

By exchange4media News Service | Dec 27, 2016

The campaign has been conceptualised by team Leo Burnett, led by NCD Sachin Das Burma and directed by acclaimed Hollywood Director Simon West

Starcom wins Fiat media mandate

By Priyanka Mehra | Dec 22, 2016

The pitch was initiated in July earlier this year and saw participation from the three of the leading media agencies

Saurabh Varma appointed as Publicis Communications' India CEO

By exchange4media News Service | Dec 17, 2016

Varma will continue to be the Chief Executive Officer of Leo Burnett, South Asia

Enormous strengthens senior creative team for its Mumbai & Delhi offices

By exchange4media News Service | Dec 07, 2016

Shubhojit Sengupta, Umesh Grover, George Sebastian and Shailesh Khandeparkar join the team

KV Sridhar unveils name of new venture – Hyper Collective

By exchange4media News Service | Nov 29, 2016

In October, KV ‘Pops’ Sridhar stepped down as the Chief Creative Officer from SapientNitro after spending two and a half years in the organisation

HE Deodorant celebrates International Men’s Day 2016 with the 'Bro Code'

By exchange4media News Service | Nov 26, 2016

HE Deodorant, Emami Ltd.’s flagship deodorant brand, has rolled out a new campaign to celebrate International Men’s Day. Orchard Advertising, a part of the Leo Burnett Group, has created the newest digital campaign

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