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mCanvas launches interactive and vertical video Innovations for brands

By exchange4media News Service | Oct 25, 2016

The full screen video ads activate after users engage with mCanvas' proprietary formats - Scroller and Sticker

Video news not growing as fast as expected: Reuters Digital News Report 2016

By Saif Ahmad Khan | Jul 25, 2016

Despite the findings of the Reuters Institute concerning the sluggish growth of online videos globally, digital editors in the country sound optimistic about the future of online news videos hinting towards further increase in their number.

No Indian news company has worthy enough content for a paywall: Yusuf Omar, HT

By Saif Ahmad Khan | Jul 12, 2016

HT’s newly appointed Mobile Editor believes that presently no Indian news organization has worthy enough content for which consumers would want to pay

We need to create advertising assets that are not just compelling but "thumb-stopping" creative: Rob Norman, GroupM

By Priyanka Mehra and Surya Kannoth | Jun 22, 2016

Addressing delegates at the International Advertising Association (IAA) Cabana, during the Cannes Lions International Festival of Creativity 2016 in a special session held by Hindustan Times, GroupM’s Global Chief Digital Officer Rob Norman stressed upon significant issues in managing supply chain in digital media

MullenLowe Lintas Group, India wins title of Agency of the Year,BBDO Worldwide bags Agency Network of the Year @ APAC Effies

By exchange4media News Service | Apr 22, 2016

MullenLowe Lintas Group, India was named APAC Effie 2016 Agency of the Year, bagging 8 metals. Running behind were Colenso BBDO/Proximity and spotting 3 agencies in the tie on the third place, BBDO India, Barnes Catmur & Friends Dentsu and Ogilvy & Mather Mumbai

From reality, drama, to bollywood blockbusters, OTT players have lots to offer

By Madhuwanti Saha | Apr 07, 2016

The competition in the OTT space has intensified with the entry of multiple players in the space, each vying to outdo the other with unique content mix

APAC Effie 2016: Ogilvy & Mather, Mullen Lowe and BBDO dominate the list of finalists

By exchange4media News Service | Mar 03, 2016

Spanning across 35 Single Market and Multi-Market categories, the finalists have stood out with their outstanding results, amongst the hundreds of entries submitted into APAC Effie Awards 2016.

Effies 2015: Mullen Lowe Lintas bags 'Agency of the Year' and takes home 'Grand Effie of the Year' award for PaperBoat

By Priyanka Mehra and Sarmishtha Neogy | Jan 28, 2016

Hindustan Unilever maintained its winning streak for the third time in a row in bagging the ‘Client of the Year’ award

The Advertising Club Announces Finalists For “Effie Award 2015”

By exchange4media News Service | Jan 27, 2016

The Advertising Club, today, announced the finalists for the Effie Awards 2015, to be held on Wednesday, 27th January, 2016. Over 100 brands that ran campaigns in India from 1st October, 2014 to 30th September, 2015 (12 months) were eligible for entry and only a select few will be vying for the top honors across 26 award categories, this Wednesday

Making sense of Netflix's India game plan

By Madhuwanti Saha | Jan 25, 2016

Netflix has surpassed 75 million users and expects six million more by first quarter. But most importantly, it raises important questions whether the Indian consumer, who is accustomed to free content, is ready for Netflix’s subscription-based model

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