Search Result : Britannia Industries News

Britannia Good Day urges Indians to 'Smile More' in its new campaign

By exchange4media News Service | Sep 17, 2016

Smile More For a Good Day’ is a 360 campaign which will encompass all key mediums like TV, print, digital and outdoor

Pro Kabaddi League-4 registered 15% growth in ad volumes: TAM Media Research

By Priyanka Mehra & Madhuwanti Saha | Aug 17, 2016

Compared to PKL Season 3, 15% growth in ad volumes was witnessed in PKL Season 4. It had dropped by 6% in Season 3 compared to Season 2

ASCI upholds complaints against PepsiCo, Amazon, Patanjali, Flipkart & Dabur among others

By exchange4media News Service | Aug 05, 2016

Out of 109 advertisements against which complaints were upheld, 41 belonged to the Healthcare & Personal Care category, 23 to the Education category, followed by 12 in the Food & Beverages category, 9 in the E-commerce Category, 9 in Consumer Durables Category and 15 advertisements from other categories

Mondelez India appoints Hemant Rupani as Director, Sales for India

By exchange4media News Service | May 12, 2016

Rupani comes to Mondelez India from Britannia Industries Ltd where he was heading the sales vertical for the business encompassing Biscuits, Cakes & Dairy and Breads division

Baba Ramdev shines with marketing asanas, top FMCG players on back foot

By Neeta Nair | Mar 28, 2016

By setting up a Rs 2,000 crore empire of FMCG goods and making the MNC biggies as well as Indian companies sit up and take notice, Baba Ramdev with his Patanjali empire has set a new trend in motion

The Social Street ties up with 61st Filmfare Awards to execute distinctive activation for Britannia Good Day

By exchange4media News Service | Feb 17, 2016

Good Day did a massive re-launch campaign to communicate the change in its visual identity and brand idea. The Social Street came on board to make the brand experience come alive for consumers by reinforcing its association with smiles

Q2 Overview: Top FMCG brands report double-digit ad spend growth, collectively spend Rs. 2,295 crore

By exchange4media News Service | Nov 18, 2015

Most of the top FMCG companies during the second quarter of FY2016 saw over 10% growth in ad spends. The ad spends of brands such as HUL, Dabur, Colgate-Palmolive, Marico, Britannia Industries, Emami, Tata Global Beverages Ltd. (TGBL) and UB Group accounted for ad spends of Rs.2,295 crore during the quarter

ASCI upholds complaints against 74 out of 110 advertisements

By exchange4media News Service | Oct 27, 2015

Out these, 28 belonged to the Personal and Healthcare category, 25 in the Education category and 21 from other categories

FMCG ad spends increase by 16.1% to account for an estimated Rs.2677 crore in Q1

By Collin Furtado | Aug 17, 2015

We take a look at ad and promotional spends of top FMCG companies including HUL, Dabur, Colgate-Palmolive, Marico, Britannia Industries, and Emami in first quarter of this financial year