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Swiggy eats its way to success; records highest ever business during IPL 2017 Final

By Venkata Susmita Biswas | May 23, 2017

Swiggy saw 23% increase in new user orders on the back of IPL alone

Adobe appoints Sunder Madakshira as Head of Marketing for India business

By exchange4media News Service | May 18, 2017

Madakshira to lead the local brand campaign and marketing efforts for Adobe India

Corporate Super Chef Season 2 ends on a high note

By exchange4media News Service | May 16, 2017

Corporate Super Chef FoodFest finale was attended by Celebrity Chef Ranveer Brar

Pepperfry celebrates supermoms

By exchange4media News Service | May 13, 2017

The online furniture marketplace has launched a campaign with a montage of its employees’ kids sharing snippets about their moms

Jury members at Pepper Awards deliberate social media feedback

By Akshata R Murthy | May 12, 2017

As controversial brands get dragged through the dirt by the online mob, industry creative heads suggest believing in one’s research, work and creations

Vivo partners with Vh1 India for 8 international awards

By exchange4media News Service | May 08, 2017

The association will have VIVO on board as presenting sponsor for MTV Movie & TV Awards, Billboard Music Awards, Video Music Awards, Europe Music Awards, American Music Awards and Brit Awards and powered-by sponsor for Golden Globe Awards and GRAMMY Awards.

Internet for me is a second life with real people and real feelings: Malini Agarwal at Goafest

By Simran Sabherwal | Apr 08, 2017

At Goafest 2017, the popular blogger spoke about entertainment, engagement, and storytelling

Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

Social media and digitisation drive Punjab polls, as parties tap young voters online

By Neeta Puri | Jan 27, 2017

As the war room shifts online, at least in part, political parties take to Facebook, YouTube, Twitter, Google forms, Livestream, Hangouts and other digital tools for deeper reach, connect

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

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