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Ritu Beri swears by Safewash in new TVC

By exchange4media News Service | Feb 11, 2017

The campaign involves engaging with fashion bloggers, sharing their Vlogs, blogposts on winter wear care under #FlauntKarBefikar

Social media and digitisation drive Punjab polls, as parties tap young voters online

By Neeta Puri | Jan 27, 2017

As the war room shifts online, at least in part, political parties take to Facebook, YouTube, Twitter, Google forms, Livestream, Hangouts and other digital tools for deeper reach, connect

Guest Column: Digital communication, content-driven campaigns to drive PR growth in 2017: Nitin Mantri, Avian Media

By Nitin Mantri | Jan 24, 2017

Rapid digitalisation of PR has resulted in a sea of data. If properly used they can give companies a competitive advantage on messaging, branding, consumer perception, stakeholder engagement, crisis management, deciphering shifts in consumer behaviour, potential PR crises, understanding new markets and even financial forecasting. In 2017, communication pros will play a more central role in making this data meaningful for clients, writes Nitin Mantri, CEO, Avian Media.

ShopHop raises angel round to the tune of USD 100,000

By exchange4media News Service | Jan 06, 2017

ShopHop to use the investment to recruit talent, boost omni-channel distribution, and marketing

Guest Column: The lines between advertising and editorial will blur in 2017: Ashish Jalan, Concept Public Relations

By Ashish Jalan | Dec 31, 2016

Ashish Jalan, Director and CEO, Concept Public Relations on the changing face of paid media, the importance of integration and genuine voices becoming the cynosure for delivering results in the coming year

Guest column: Omni-channel CRM to drive all digital marketing: Sachin Karweer, Hinduja Global Solutions Interactive

By Sachin Karweer | Dec 28, 2016

Sachin Karweer, Business head – Hinduja Global Solutions Interactive, recaps the trends that shaped the digital industry in 2016

While US lobbyists demand transparency on social media endorsements; India lags behind

By Venkata Susmita Biswas | Dec 08, 2016

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Call to bring undisclosed social media endorsements under scanner

By exchange4media News Service | Dec 02, 2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

Axis Bank launches #IgotPlans campaign with actor Purab Kohli

By exchange4media News Service | Aug 30, 2016

The campaign #IgotPlans reflects the get up and go attitude of these travellers, and builds the Axis Bank Forex Card as an answer to those who wanted to explore the world on their own terms

Brexit gives impetus to social video content with 31,168 videos generated

By exchange4media News Service | Jun 29, 2016

As people took to social media to discuss the controversial exit of the UK from the EU, video content took prominence, says a Meltwater study on Brexit

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