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While US lobbyists demand transparency on social media endorsements; India lags behind

By Venkata Susmita Biswas | Dec 08, 2016

Some celebrities and influencers like Kim Kardashian use #ad when they post endorsements of products. There are also about 5 lakh posts that use #advertisement and three million posts that use #ad on the photo sharing social media platform

Call to bring undisclosed social media endorsements under scanner

By exchange4media News Service | Dec 02, 2016

US consumer advocacy group presses for action against undisclosed endorsements on Instagram

Axis Bank launches #IgotPlans campaign with actor Purab Kohli

By exchange4media News Service | Aug 30, 2016

The campaign #IgotPlans reflects the get up and go attitude of these travellers, and builds the Axis Bank Forex Card as an answer to those who wanted to explore the world on their own terms

Brexit gives impetus to social video content with 31,168 videos generated

By exchange4media News Service | Jun 29, 2016

As people took to social media to discuss the controversial exit of the UK from the EU, video content took prominence, says a Meltwater study on Brexit

Brands get trendy being on social; use online influencers to grab eyeballs

By Sarmistha Neogy | Jun 03, 2016

The role of social media influencers is on the rise these days as brands increasingly count on them to generate conversation and grab eyeballs

Sandeep Amar joins Indian Express Digital as CEO

By Abid Hasan | Jun 02, 2016

Amar stepped down from India.com as CEO last week. He will be based out of New Delhi

Crosshairs Communication bags PR and SM mandate for SENS, Ski India

By exchange4media News Service | May 14, 2016

The appointment covers duties including PR, digital influence, customer engagement, reputation management, blogger relations and strategic media management

Today, no news channel is neutral; journalism is in bad shape - Sudhir Chaudhary

By Abid Hasan | May 10, 2016

In an exclusive interview with exchange4media, Sudhir Chaudhary, Editor Zee News, shares his side of the story surrounding the controversies and also speaks about the new low in journalism that we are witnessing today

Colors announces the latest edition of India's Got Talent

By exchange4media News Service | Apr 26, 2016

India’s Got Talent will premiere on 30th April 2016 and will air every Saturday andSunday at 9:00 pm

Lingerie brands choose bold vs subtle campaigns to target consumers

By Sarmistha Neogy | Apr 18, 2016

Brands in the lingerie space are gradually moving from objectifying women or attracting men's attention to spreading awareness among women about the need to choose the right lingerie

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