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How will storytelling rescue advertising in the digital age?

By Nishant Saxena | Sep 13, 2017

While storytelling has always been an important aspect of advertising, for brands it is important to create meaning and emotional connect with its target audience.

Guest Column: Five best practices for content marketing: Vishal Gupta, co-founder & MD,

By Vishal Gupta | Aug 22, 2017

Instead of selling a brand to consumers, companies should focus on building a relationship and see how every piece of content either educates, empowers or entertains the consumer on a day-to-day basis, says Gupta

#DoorsOfIndia campaign by Tata Steel could open doors to conversation and engagement

By exchange4media News Service | Aug 19, 2017

The new #DoorsOfIndia campaign for the brand Pravesh by Tata Steel showcases an amalgamation of content, influencers and storytelling

J&J's digital campaign on diabetes garners reach of 5.6 mn

By Misbaah Mansuri | Aug 12, 2017

The company also plans to rope in bloggers and influencers to have conversations and give their reviews on the product and the campaign

Sandeep Amar steps down as CEO, Indian Express Digital

By Ruhail Amin | Jul 25, 2017

Amar had joined Indian Express Digital at a time after the company has gone through a significant revamp of its digital presence

Guest Column: Future of journalism in the age of new media: Meha Jayaswal, Pearl Academy

By Meha Jayaswal | Jul 17, 2017

Digital has changed the way one consumes news today, hence journalism and mass media colleges must bring their curriculum up to speed, says Meha Jayaswal, Area Head, School of Media & Journalism, Pearl Academy

Time Magazine's Top 25 Influential People on Internet has no Indian name, no, not even PM Narendra Modi

By exchange4media News Service | Jul 05, 2017

Prime Minister Narendra Modi had featured in the list in 2015 and 2016

Word of mouth still works for us: Kyle Kiang, OnePlus

By Abhinn Shreshtha | Jun 29, 2017

In a chat with exchange4media, Kyle Kiang, Global Head of Marketing, talks about the marketing philosophy behind the OnePlus brand

Cannes Lions 2017: Law&Kenneth-Saatchi&Saatchi Mumbai wins Gold for #GiveHer5 in Glass Lions

By Srabana Lahiri | Jun 20, 2017

Two entries from India had been shortlisted in the Glass Lions category

Discovery Channel delves into offbeat career choices with new series, India’s Best Jobs

By exchange4media News Service | Jun 19, 2017

Hosted by actor-singer Meiyang Chang, the original local production will feature 13 people and their extraordinary career choices