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Malvika Mehra launches Tomorrow Creative Lab

By exchange4media News Service | Nov 18, 2016

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

Wai Wai noodles launches its maiden TVC

By exchange4media News Service | Aug 11, 2016

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

ITC Foods signs on WYP as Digital and Social AOR for Fabelle

By exchange4media News Service | Aug 03, 2016

What's Your Problem won the account nearly 6 months back and has been working behind the scenes for its launch since then

We are trending ahead of competitors who have been around for over 20 years : Ferzad Palia, Colors Infinity

By exchange4media News Service | Aug 02, 2016

Colors Infinity completed its first year with quarterly advertising growth of approximately 30%, in terms of the number of advertisers on board

We will continue to outgrow the industry: Satyanarayana Murthy, Indigo 91.9

By Abhinn Shreshtha | Jul 20, 2016

Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties

SPN India acquires exclusive TV, digital rights for Indian Open World Ranking Snooker Tournament

By exchange4media News Service | Jun 14, 2016

The Indian Open World Ranking Snooker Tournament will commence on July 4 and will be telecast live and exclusive on Sony SIX. Live coverage of the matches will also be available to live stream on Sony LIV

Mahesh Gharat, Azazul Haque to head Ogilvy Bangalore's creative team as ECDs

By exchange4media News Service | Jun 04, 2016

Ogilvy Bangalore gets a creative shot in the arm with Mahesh Gharat and Azazul Haque, from the network’s Mumbai office. Both of them will head the Ogilvy Bangalore creative team in their new roles as Executive Creative Directors

Yahoo extends deadline as suitors line up

By exchange4media News Service | Apr 13, 2016

With the deadline for submitting bids having been extended by another week, to April 18, 2016, analysts are expecting more big names to consider making a move for Yahoo’s assets. The Wall Street Journal reports that as many as 40 suitors are expected to take part in the bidding

From reality, drama, to bollywood blockbusters, OTT players have lots to offer

By Madhuwanti Saha | Apr 07, 2016

The competition in the OTT space has intensified with the entry of multiple players in the space, each vying to outdo the other with unique content mix

Guest Column: Digital & Technology Trends 2016: Prasanna Kulkarni

By exchange4media News Service | Jan 28, 2016

2016 is expected to witness an extension of the key trends that set their foundation in 2015 to take the advertising paradigm to the next level writes Prasanna Kulkarni, Head, Creative-Digital, Cheil India.