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Is Facebook's new video property an advertising goldmine?

By Abhinn Shreshtha | Sep 07, 2017

Facebook Watch goes live in the US bringing TV style long-form content to the platform. How long before it comes to India?

Scale of the campaign is similar to any FMCG product launch: Shantanu Gangane, Viu India

By exchange4media News Service | Aug 28, 2017

The Head of Marketing is expecting three to four times growth on OTT platform’s current numbers through its first 360-degree marketing campaign in Hindi and Telugu

Besides catching up with family and sleep, Ashish Sehgal's idea of a perfect weekend is watching movies

By Naziya Alvi Rahman | Aug 26, 2017

Mostly working from 9 am to 11pm on weekdays, the COO at Zee Unimediaawaits weekends to catch up on overdue sleep, family time and entertainment

Four OTT shows that have literally stirred over-the-top excitement

By Misbaah Mansuri | Aug 22, 2017

Inside Edge, What the Folks, Aisha-my virtual girlfriend and Dev DD have created immense buzz on YouTube and social media

e4mChillout: Tarun Katial's weekends are a spa-radise of food, family and fun

By Misbaah Mansuri | Aug 05, 2017

Tarun Katial, CEO, Big FM loves to spend his weekends bonding with family, recharging at the spa or partying the night away

Amazon's original series Inside Edge becomes most watched title on Prime Video in India

By exchange4media News Service | Jul 24, 2017

Prime Video India reached an all-time high of unique customers streaming on the day of Inside Edge launch

e4mChillout: Table Tennis is akin to meditation for Vivek Bhargava!

By Venkata Susmita Biswas | Jul 22, 2017

Vivek Bhargava, CEO, DAN Performance Group, is a national-level Table Tennis champion, has won a game of chess against Viswanathan Anand, and is learning stand-up comedy!

Ogilvy India restructures for new Integrated Creative Leadership

By exchange4media News Service | Jul 14, 2017

Ajay Gahlaut, Sukesh Nayak, Kainaz Karmakar, Harshad Rajadhyaksha, Mahesh Gharat and Azazul Haque to lead new Integrated Creative Leadership structure

11 BBC First shows to air on Zee Café

By exchange4media News Service | Jun 23, 2017

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

ALTBalaji now available on Amazon’s Fire TV Stick globally

By exchange4media News Service | Jun 13, 2017

ALTBalaji will be providing a special introductory offer on their yearly subscription packs to Fire TV users worldwide

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