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Britannia Good Day and MEC India co-create India's first brand-owned campus digital radio station

By exchange4media News Service | Mar 17, 2017

Campus Radio covers topics like music, sports, fashion, trends and films, in a youthful and campus reporting format, by partnering with Gaana.com and Radio Mirchi

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

Star India Madison, Contract Advertising lead Prime Time Awards shortlist

By exchange4media News Service | Jan 16, 2017

Madison sees 41 entries make it to shortlist. Star India, with 25 entries, Contract Advertising with 12 entries, Mindshare with 11 entries and Godrej Consumer Products with 8 entries, other notable names in the shortlist for the 4th edition of exchange4media’s Prime Time Awards

From advertising to entrepreneurship, a sneak-peek at upcoming agencies launched by ad veterans

By Sarmistha Neogy | Jan 11, 2017

The biggest news of 2016 in the advertising domain was when R. Balki stepped down from his position of Group Chairman of Mullen Lowe Lintas

Microsoft and ZIRCA expand partnership to accelerate Bing advertising growth in India

By exchange4media News Service | Jan 11, 2017

In addition to Display Ad Sales, ZIRCAwill also act as Bing’s sales partner for search advertising sales in India

Malvika Mehra launches Tomorrow Creative Lab

By exchange4media News Service | Nov 18, 2016

With Tomorrow, Mehra wants to bring an open and experimental, yet disciplined and sensible approach to brand design and communication, marrying the best of what worked yesterday with the most disruptive thinking and technologies in the works today

Wai Wai noodles launches its maiden TVC

By exchange4media News Service | Aug 11, 2016

Based on the core brand positioning of ‘Munch It! Soup It! Lunch It!’, the campaign showcases the versatility and taste edge of Wai Wai, besides creating a strong connect with its primary audience, the youth

ITC Foods signs on WYP as Digital and Social AOR for Fabelle

By exchange4media News Service | Aug 03, 2016

What's Your Problem won the account nearly 6 months back and has been working behind the scenes for its launch since then

We are trending ahead of competitors who have been around for over 20 years : Ferzad Palia, Colors Infinity

By exchange4media News Service | Aug 02, 2016

Colors Infinity completed its first year with quarterly advertising growth of approximately 30%, in terms of the number of advertisers on board

We will continue to outgrow the industry: Satyanarayana Murthy, Indigo 91.9

By Abhinn Shreshtha | Jul 20, 2016

Radio Indigo is looking to increase revenues by 40 per cent over last year and expand to other cities through large format event properties and new digital properties

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