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PromaxBDA Conference & Awards 2017 ends on a high note

By exchange4media News Service | May 23, 2017

Top awards were bagged by Star India, Viacom18, Sony Pictures Network India and Zee Entertainment

Subscription and advertising might be the answer to OTT's monetisation problem

By exchange4media News Service | May 23, 2017

Digital experts touched upon the rationale of a consumer, monetisation models, correct formats, price points and piracy in their discussion related to monetisation in OTT at the recently concluded OTTv Summit

SonyLIV launches Gujarati rom-com web series, 'Kacho Papad Pako Papad'

By exchange4media News Service | May 17, 2017

The show marks yet another addition to SonyLIV’s regional content catalogue

All comedy on digital need not be crass; Hotstar to prove this with Sarabhai vs Sarabhai Take 2

By Venkata Susmita Biswas | May 05, 2017

Sarabhai vs Sarabhai Take 2 will premiere on Hotstar on May 16 after a ten-year break

ALTBalaji rolls out its Windows Universal App to Windows 10 users

By exchange4media News Service | Apr 29, 2017

Windows 10 has 400 million monthly active users globally

Be clear about what your brand stands for: Hemant Malik, Divisional Chief Executive of Foods Business, ITC

By exchange4media News Service | Apr 07, 2017

Malik spoke at Goafest 2017 on how brands can play a role in changing India

ALTBalaji announces strategic partnership with Micromax

By exchange4media News Service | Apr 01, 2017

With this partnership, we will take our repository of original shows, exclusively available on ALTBalaji, to the urban masses, says NachiketPantvaidya, CEO, ALT Digital Media Entertainment

Annap Interactive Solutions launches SaaS-based Social Video Intelligence & Analytics platform, BrandMaxima

By exchange4media News Service | Mar 28, 2017

BrandMaxima will help content creators, channel owners, brands, and multi-channel networks maximize their YouTube/Facebook (video) organic views

Britannia Good Day and MEC India co-create India's first brand-owned campus digital radio station

By exchange4media News Service | Mar 17, 2017

Campus Radio covers topics like music, sports, fashion, trends and films, in a youthful and campus reporting format, by partnering with Gaana.com and Radio Mirchi

Guest Column: How start-ups and SMEs can compete with big brands and MNCs on SEO results?: Anil Kumar Singh, Ogilvy & Mather

By Anil Kumar Singh | Mar 06, 2017

Being at the top in a search engine result page gives any business a great boost in overall growth, recognition and achievement of goals, says Singh

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