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Epica announces Omnicom as its Holding Company of the Year

By exchange4media News Service | Nov 25, 2016

Omnicom’s agencies – TBWA, DDB and BBDO – won a combined total of 82 awards during the recent 30th edition of the Epica Awards

Mannequin fever grabs international ad agencies; India still to latch on to the craze

By Sarmistha Neogy | Nov 23, 2016

The new craze is yet to pick up in India, with only the lifestyle and hospitality brands going for it till now. Brands like Pantaloons, Vogue, Red FM, Radio One, Yes Bank, JW Marriott Juhu and Sahar have picked up the challenge

Epica Awards 2016 results announced in Amsterdam

By exchange4media News Service | Nov 18, 2016

Leo Burnett, with 49 awards including 12 golds, was awarded the Network of the Year; Agency of the Year was bagged by BBDO New York, with 19 awards including 1 gold

Leo Burnett appoints Arjuna Gaur as ECD

By exchange4media News Service | Nov 16, 2016

In his new mandate, Gaur will be based out of the New Delhi office and lead the creative function of the North operations

BBDO India wins Grand Prix at Warc Prize for Asian Strategy 2016

By exchange4media News Service | Nov 04, 2016

BBDO India managed to take top honours by winning both The Grand Prix, which comes with a $5,000 prize, and The Asia First Award for 'Share The Load', P&G's laundry detergent brand Ariel Matic which used the issue of whose responsibility it is to do the laundry to highlight the wider problem of gender inequality, encouraging Indian men to 'Share The Load'

Four Indians part of The One Show 2017 Juries

By exchange4media News Service | Oct 29, 2016

Ravi Deshpande, Josy Paul, Viral Pandya and Rajiv Rao to be part of final One Show judging that will take place in March 2017

Wrigley India takes a crack at Rs 250 crore mint market

By Sarmistha Neogy | Oct 25, 2016

Wrigley has launched a 360 degree campaign to mark the entry of their brand into the mints space in India with Doublemint

Edelman appoints Sachin Talwalkar as Regional Executive Creative Director

By exchange4media News Service | Oct 13, 2016

Based out of Mumbai, Talwalkar will report to Gavin Coombes, managing director of Edelman Digital APACMEA and Rakesh Thukral, managing director of Edelman India

eBay joins Flipkart, Amazon, Snapdeal's festive mania with new emotional campaign

By exchange4media News Service | Oct 05, 2016

The new campaign ‘ThingsDon’tJugde’ encourages consumers to shop without inhibition from the eBay site

LIA announces Malcolm Poynton as the2016 Integration Jury President

By exchange4media News Service | Sep 28, 2016

Over the course of his career, Poynton has garnered more than 200 international industry accolades, including multiple Agency of the Year titles during his tenures leading M&C Saatchi, Saatchi & Saatchi, Ogilvy and SapientNitro

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