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ASCI board elects Abanti Sankaranarayanan as the new Chairman

By exchange4media News Service | Sep 15, 2017

Sankaranarayanan was unanimously elected to this new post at a meeting held on Thursday

Ensuring compliance from small, unknown players is a challenge: Abanti Sankaranarayanan, ASCI Chairperson

By exchange4media News Service | Sep 15, 2017

exchange4media caught up with the new chairperson of the Advertising Standards Council of India on the sidelines of the 31st ASCI Annual General Meeting

Abanti Sankaranarayanan expected to be new Chairman of ASCI

By exchange4media News Service | Sep 14, 2017

She would be taking over from current ASCI Chairman, Srinivasan K. Swamy, chairman and managing director, RK Swamy BBDO

Magicbricks launches musical ad campaign with TV actor Iqbal Khan

By exchange4media News Service | Sep 09, 2017

Showcases the widest choices and convenience while looking for property on Magicbricks; aims at lifting the consumer sentiment ahead of the festive season

Young students and milennials find creative solutions in HP’s two new TVCs

By exchange4media News Service | Sep 02, 2017

The TVCs are being aired across leading news and general entertainment channels along with amplification on various social platforms

Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

International Advertising Association India Chapter announces IAA CEOs Tech Tour of Israel

By exchange4media News Service | Jul 19, 2017

25+ CEOs from India’s leading Media houses and agencies set to visit Israel as part of the delegation

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

How we CANNED it!

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

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