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Quaker Oats redefines fitness with new 'Fuel for the Real Fit' campaign

By exchange4media News Service | Jul 22, 2017

The campaign celebrates young Indians doing regular jobs, and Quaker as the fuel that gives them the energy to keep doing more

International Advertising Association India Chapter announces IAA CEOs Tech Tour of Israel

By exchange4media News Service | Jul 19, 2017

25+ CEOs from India’s leading Media houses and agencies set to visit Israel as part of the delegation

Cannes Lions 2017: Some celebrated campaigns

By exchange4media News Service | Jun 27, 2017

Here are some Grand Prix-winning campaigns that the world raved about

e4mSpotlight: Simplicity wins, say experts about India's award-winning campaigns at Cannes Lions 2017

By Venkata Susmita Biswas | Jun 27, 2017

Healthy Chalk Sticks, Afghan Immunity Charm, Adidas Odds, Roads That Honk, #GiveHer5 campaign and more won big for telling beautiful and simple stories while providing solutions

How we CANNED it!

By Srabana Lahiri | Jun 27, 2017

McCann Worldgroup’s Grand Prix, major wins by Ogilvy & Mather, Leo Burnett, BBDO India, Wieden & Kennedy and L&K Saatchi&Saatchi add up to India’s all-time best performance of 40 metals at Cannes. Technology meets social purpose to bring about change and add meaning to people’s lives

Cannes Lions 2017: 2 Golds, 2 Silvers & 3 Bronzes on Day 6 take India's metal tally to 39

By exchange4media News Service | Jun 24, 2017

India broke its 2013 record of 33 metals, making 2017 the country’s best performance to date

Cannes Lions 2017: BBDO India and Leo Burnett strike Gold in Creative Effectiveness; two Silvers for BBDO India and O&M add to tally

By Srabana Lahiri and Samarpita Banerjee | Jun 24, 2017

The award-winning campaigns were Ariel Share the Load, Bajaj V, Dads #ShareTheLoad and Beauty Tips by Reshma

Guest Column: News from the IAA Studio-India Chapter Live in Cannes 2017

By Pradeep Dwivedi | Jun 24, 2017

Pradeep Dwivedi, CEO – Sakal Media Group, and a dedicated member of the International Advertising Association (IAA) India Chapter, gives an overview of happenings at the IAA cabana

Cannes Lions 2017: 'Content is King. Context is King Kong,' says Josy Paul on #ShareTheLoad @WARC session

By Srabana Lahiri | Jun 23, 2017

Team BBDO India comprising Josy Paul, Hemant Shringy and Rajat Mendhi make a case for adding the ‘effectiveness’ quotient to a successful campaign

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