Amazon India rules BARC's Top 10 Brands @Week 25

Amazon India dominates BARC’s Top 10 Brands list and simultaneously enters Top 10 Advertisers list at tenth spot for Week 25 (June 17–23)

Videocon D2H and Hindustan Lever lead BARC's Week 26 Top 10 Brands and Advertisers list

VideoconD2H moved up to lead BARC’s Top 10 Brands while Hindustan Lever continued to reign Top 10 Advertisers for Week 26 (June 24–30)

Amazon India re-enters to rule BARC's Top 10 Brands @Week 28

Amazon India dominates BARC's Top 10 Brands list and simultaneously enters Top 10 Advertisers list at fourth spot for Week 28 (July 8-14)

Airtel Postpaid Promise leads BARC Top 10 Brands@Week 29

Airtel Postpaid Promise and Hindustan Lever make it to BARC’s top 10 Brand and Top 10 Advertiser respectively for Week 29

BARC Week 30: Close Up Ever Fresh leads BARC's Top 10 Brands

Hindustan Lever continued to dominate BARC’s Top 10 Advertisers list

Patanjali to significantly increase ad spends in 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise recla...

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

We leverage every possible medium to market ourselves: Vivek Zhang, Vivo

In an exclusive interview with exchange4media, Vivek Zhang, CMO, Vivo India, spoke about the company’s India game plan, association with leading sport...

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

BARC India ropes in Nielsen for Digital Measurement

Nielsen will fuse its global experience with India-specific adaptations to meet unique needs of the Indian market

Viu takes OTT-to-TV route, brings its originals' content to Zoom

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duc...

Sony Pal rules Hindi GEC @BARC Week 24

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look hel...

11 BBC First shows to air on Zee Café

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Our brand name is the byword for the English News genre: MK Anand, MD and CEO, Times Network

Times Now shows increase in its impressions in Week 24 with 0.93 million impressions from 0.74 million impressions earlier, steadily moving closer to...

HBO has the title mix to attract big brands, advertisers: Rohit Bhandari

Rohit Bhandari, Senior Director and Network Head - English Entertainment at Turner International India on the network’s content and marketing strategy...