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11 BBC First shows to air on Zee Café

By exchange4media News Service | Jun 23, 2017

16 more shows will be played out in October and November as part of Zee Café’s ongoing association with BBC Worldwide

Ministry of Health and Family Welfare tops BARC's Top 10 Brands for Week 24

By exchange4media News Service | Jun 23, 2017

In the Top 10 Advertisers list, Hindustan Lever and Reckitt Benckiser (India) continued to retain the top two spots with 122290 and 83098 insertions, respectively

Sony Pal rules Hindi GEC @BARC Week 24

By exchange4media News Service | Jun 23, 2017

According to BARC data, in Week 24 (June 10–16), Sony Pal displaced Star Plus to lead Hindi GEC collectively. Meanwhile, Sony SAB’s rebranded look helped it grab the second spot in the urban market

We will continue to be No 1 as we are ahead on content: Arnab Goswami

By Madhuwanti Saha | Jun 16, 2017

Republic TV continues to lead the English News Genre fifth time in a row, as per BARC data for Week 23; Goswami credits it to their differentiated content offering

Star Plus continues to lead Hindi GEC @BARC Week 23

By exchange4media News Service | Jun 15, 2017

According to BARC data, in Week 23 (June 3–9), Star Plus led Hindi GEC collectively and in the urban market while Sony Pal dominated the rural market

Raising a toast to Uday Shankar’s decade long innings...

By exchange4media News Service | Jun 14, 2017

Industry peers congratulate Chairman & CEO Uday Shankar on an eventful 10 years at Star India

E4mrecap: The week that was

By exchange4media News Service | Jun 10, 2017

We recap the stories that made news in the week gone by

Guest column: 8 common misconceptions about outdoor advertising: Alok Gupta, Director, Graphisads

By Alok Gupta | Jun 10, 2017

Gupta highlights some of the biggest advantages of OOH including price effectiveness and visibility

Pradhan Mantri Jeevan Jyoti leads BARC's Top 10 Brands list @Week 22

By exchange4media News Service | Jun 09, 2017

Pradhan Mantri Jeevan Jyoti/Surakhsha Bima Yojana entered the list to claim the top spot for Week 22 (May 26–June 2)

CESP Certification validates representativeness of BARC India’s TV Measurement Panel in April 2017

By exchange4media News Service | Jun 08, 2017

Global Media Research Audit Body also certifies BARC India’s Establishment Survey 2016 representativeness

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