Search Result : Barc News
 

Viu takes OTT-to-TV route, brings its originals' content to Zoom

By Madhuwanti Saha | Aug 23, 2017

For the first time, an OTT platform Viu ties up with Times Network’s music and entertainment channel Zoom to air its originals including ‘What The Duck 2’, ‘Spotlight’ and ‘Gehraiyaan’

Amazon India returns after brief hiatus to rule BARC's Top 10 Brands @Week 32

By exchange4media News Service | Aug 21, 2017

Amazon India regained hold over BARC’s Top 10 Brands for Week 32 (August 5–11). It moved up to fifth spot in the Top 10 Advertisers for the same week.

BARC Week 32: Star Plus comes back to lead Hindi GEC urban market

By exchange4media News Service | Aug 19, 2017

Star Plus regained control over the urban market with 399 million impressions but none of its shows made it to the Top 5 programs

South Indian channels see a sharp rise in revenue through regional reality TV shows

By Akshata R Murthy | Aug 17, 2017

New reality shows in regional languages attract viewers and TRPs thereby creating a majority of revenue for channels. Experts believe that when audiences see someone like them participating in such shows, they are automatically attracted to it

HUL wins big at Marquee Awards 2017; Guest of Honor Smriti Irani says ad industry inspires millions

By exchange4media News Service | Aug 14, 2017

The Advertising Club India hosted the inaugural edition of the Marquee Awards in Mumbai yesterday

Republic TV joins NBA

By exchange4media News Service | Aug 14, 2017

The latest entrant in the news television space has become a member of NBA

BARC Week 31: Amazon India enters both Top 10 Advertiser and Top 10 Brands

By exchange4media News Service | Aug 11, 2017

After a short spell of absence, Amazon India makes its presence felt in BARC’s Top 10 Advertiser and Top 10 Brands while Airtel Postpaid Promise reclaims its hold over latter

BARC Week 31: Colors leads urban market with three shows making to Top 5 programs in the same market

By exchange4media News Service | Aug 11, 2017

‘Fear Factor Khatron Ke Khiladi,’ ‘Shakti-Astitva Ke Ehsaas Ki’ and ‘Mahakali Ant Hi Aarambh Hai’ helped Colors dethroned Star Plus to lead the urban market

PKL records 13.2 crore viewers in inaugural week, rural region a major consumer

By exchange4media News Service | Aug 11, 2017

PKL sees phenomenal growth in various states with an increase in viewership by 52 per cent in Karnataka followed by Andhra Pradesh and Maharashtra by 40 per cent 34 per cent respectively

Patanjali to significantly increase ad spends in 2017

By Venkata Susmita Biswas | Aug 09, 2017

Industry insiders speculate that the FMCG disruptor’s intensive marketing initiatives will result in an increase in ad spends

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